Singapore Airlines has released a new short film to remind viewers that they are never far from those they love, ahead of the holiday season.
The film, which was created by TBWA\Singapore, tells a touching story inspired by travellers’ experiences. It features a father who frequently travels for work and each time he flies with the airline, his young daughter leaves a surprise in his bag.
These endearing gifts range from a toy pony to personal drawings, but the gifts become fewer and further in between as she grows older and finally moves away from home. However, one Christmas, she brings back the tradition with the biggest surprise for her father.
“We tend to think important moments only happen when we reach our destination, but our journeys are full of them too - especially while up in the skies, where many of us experience heightened emotions” said Michael Chadwick, executive planning director at TBWA.
“With this insight, we decided to tell a simple family story that many of us can personally relate to and that feels authentic for the brand.”
TBWA: Singapore Airlines 'Singapore Airlines' short film on social media for the festive period'
Singapore Airlines has released a new short film to remind us that we’re never far from those we love.
Created by TBWA\Singapore, it tells a touching story inspired by travellers’ experiences.
The film features a father who frequently travels for work and each time he flies, his young daughter leaves a surprise in his bag. These endearing gifts range from a toy pony to personal drawings, but these become fewer and further in between as she grows older and finally moves away from home. However, one Christmas, she brings back the tradition with the biggest surprise for her father.
Creative Agency: TBWA\Singapore
Executive Creative Director: Gary Steele, Hagan de Villiers
Creative Director: Jennie Morris
Senior Writer: Claudia Ribeiro
Art Director: Weicong Chong
Group Head, Brand Team Management: Dawn Lee
Group Brand Director: Harish Nambiar
Brand Manager: Calgary Ying
Executive Planning Director: Michael Chadwick
Planner: Yanting Wong
Producer: Richard Mayo-Smith / Sixtoes
Production House: The Prosecution
Director: Warren Klass
Sound Studio: Fuse
