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Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
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: WeTransfer 'A Message from Earth'
Agency:
Client: WeTransfer
Date: December 2017
WeTransfer has rolled out an interactive exhibition of specially-commissioned music, film, art and literature which pays tribute to the the original Golden Record. Forty years ago, a group led by astronomer Carl Sagan set themselves a seemingly impossible challenge – to sum up what it means to be human, and capture these images, sounds, music and greetings on two Golden Records. These were placed aboard NASA’s Voyager I and II, and were intended as a message from Earth for any extraterrestrial life that might find them.
Credits:
A comic of illustrations by Sophy Hollington
Greetings: Wanda Díaz Merced, a blind astronomer who uses sonification to study interstellar events with a selection of images curated by NASA’s Rebecca Roth.
BBC 6 Radio’s Gilles Peterson and musicians include Christian Scott, Nubya Garcia, DJ Edu, Jordan Rakei, Maft Sai, DJ Lefto, DJ Soul Sista, and Dengue Dengue Dengue, DJ Juls, Nai Palm, Fatima Al Qadiri, and Luzmira (of Family Atlantica) Zerpa.
Sounds produced by Survive the group best known for scoring Netflix’s Stranger Things.
Photo essays from international photographers Chiara Goia, Albert Bonsfills, Luisa Dörr,Sasha Arutyunov, and Kent Andreasen
Contributors include Aspen Matis, Charlie Skelton, Deepak Chopra, Hannah Giorgis, John Saward, Lawrence Krauss, Musa Okwonga, Nelly Ben Hayoun, The Range, Sara-Kate Astrove, Shelly Oria and Vera Chok.
Epilogue: Musical score from Oneohtrix Point Never and Voyager short film by WeTransfer Studios.
Luisa Dörr
Kent Andreasen
Sasha Arutyunovdörr
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: Missguided 'Make Your Mark'
Agency:
Client: Missguided
Date: December 2017
Credits:
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AvL/SE: Audi 'Wind'
Agency: AvL/SE
Client: Audi
Date: December 2017
Audi worked with Berlin-based agency, AvL/SE, and production company Czar on an 80-second short film told from a child’s perspective. In the spot, we see a boy in the back seat of his father’s car. He observes the pure power of the wind and how it affects everything around him through some smart but not obtrusive special effects.
The magical realism shows full-grown trees magically transform into floating dandelions, leaves migrating from tree to tree like birds, kite flyers being lifted into the air and a playful cloud hovering around the car as it drives through the countryside and by windmills. The touching film ends with the boy noting that, because his car is powered by wind-energy, it’s the wind that is driving their car as his companion cloud floats by.
With its new model, Audi expands its work in sustainable fuels. The bespoke fuel that powers the g-tron is produced by Audi itself from wind energy. The new car uses 80% fewer CO2 emissions than other models.
‘Wind’ launches on TV, online, social media channels, and print.
Credits:
Advertiser: Audi Germany
Marketing: Jason Lusty
Director Marketing Communication: Yvonne Hippner
Marketing Communication Germany: Sabine Puschel
Marketing Communication Germany: Katrin Baumann
Creative Agency: AvL/SE
Managing Partner: Hubertus von Lobenstein
Chief Creative Officer: André Aimaq
Head of Client Service: Monique Garbe
Account Manager: Yvonne Abbenhaus
Executive Creative Directors: Jan Lucas, Andreas Manthey
Copy Writers: Jan Kesting, Nadia Al-Mardini, Marisa Schulz
Art Director: Mo Whiteman, Kathrin Burkhardt
Production Company: Czar
Director: Joe Vanhoutteghem
Cinematographer: Sebastian Blenkov
Executive Producer: Jan Fincke, Brox Brochot
Production Coordinator: Vincent Taeger
Production Design: Bader el Hindi
Editor: Piet Schmelz / Manu van Hove
Grading: Julien Alary @CZAR
Post Production: Nozon, Belgium
Post Supervisor: Chris Mascarello
Producer: Carmen Sanchez
Lead Compositing: Laureline Silan
Music: Hearoes
Marketing: Jason Lusty
Director Marketing Communication: Yvonne Hippner
Marketing Communication Germany: Sabine Puschel
Marketing Communication Germany: Katrin Baumann
Creative Agency: AvL/SE
Managing Partner: Hubertus von Lobenstein
Chief Creative Officer: André Aimaq
Head of Client Service: Monique Garbe
Account Manager: Yvonne Abbenhaus
Executive Creative Directors: Jan Lucas, Andreas Manthey
Copy Writers: Jan Kesting, Nadia Al-Mardini, Marisa Schulz
Art Director: Mo Whiteman, Kathrin Burkhardt
Production Company: Czar
Director: Joe Vanhoutteghem
Cinematographer: Sebastian Blenkov
Executive Producer: Jan Fincke, Brox Brochot
Production Coordinator: Vincent Taeger
Production Design: Bader el Hindi
Editor: Piet Schmelz / Manu van Hove
Grading: Julien Alary @CZAR
Post Production: Nozon, Belgium
Post Supervisor: Chris Mascarello
Producer: Carmen Sanchez
Lead Compositing: Laureline Silan
Music: Hearoes
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Brothers and Sisters: WebuyAnyCar.com 'So Schofield'
Agency: Brothers and Sisters
Client: WebuyAnyCar.com
Date: December 2017
WeBuyAnyCar.com has launched an advertising campaign starring TV celebrity Phillip Schofield. Created by Brothers & Sisters, the campaign is the agency’s first work for WeBuyAnyCar.com since winning the account and launches with a 60-second TV teaser ad that creates a parallel between the ‘nicest man in Britain’, Phillip Schofield, and the brand that is striving to make selling your car the nicest experience possible.
Using the hashtag #SoSchofield, the 60-second spot will be followed by a series of 30-second TV ads in the New Year that star Phillip Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign, which runs throughout 2018. The campaign, which unveils the new strapline 'So Quick. So Simple. So Schofield' aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”
Brothers & Sisters’ opening ad is set at the WeBuyAnyCar.com HQ, as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue. The voiceover narrates the statue’s arrival, explaining that everything at webuyanycar.com is inspired by Schofield, the most loved man in Britain…unofficially.
The 60-second launch campaign will be followed by a series of tongue-in-cheek ads in 2018. In these ads, viewers will secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while WebuyAnyCar.com obsesses over how great he is, and strives to be just like him.
Credits:
Agency: Brothers and Sisters
Executive Creative Directors: Will Flack and Aaron Willmer
Executive Creative Directors: Will Flack and Aaron Willmer
Senior Art Director: Robbie Ferrara
Senior Copywriter: Rory Robinson
Account Director: Amanda Wright
Senior Account Manager: Nadine Abeledo
Agency TV Producer: Kate Banks
Agency Print Producer: Seb Roskell
Photographer: Kent Mathews
Director/ Production Co: Andrew Gaynord/MindsEye
Producer: Ben Sullivan
Editor: Mark Davies
Post Production: ETC. Giles Cheetham/Ryan Knowles
Sound Design: String and Tins. Will Cohen/Mike Bamford
Voiceover: Tim Key
Typographer: Ricardo Stoco
DoP: Jamie Cairney
Media planning/buying: MediaCom Manchester
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Royston Labels: Hidden Curiosities 'Gin label'
Agency: Royston Labels
Client: Hidden Curiosities
Date: December 2017
Hidden Curiosities is a company known for the unique appeal of its artisan gin. Crafted with 20 different botanicals, it’s a deliberately unusual drink – and therefore one that deserved an unusual label.
The Royston Labels team printed the new design on both the front and the reverse, allowing for strikingly different visual effects depending upon the placement of the bottle.
Seen from the front, the deep black label boasts the familiar Hidden Curiosities branding, which we have embellished with fine white line work and sharp copper foiling. Turn the bottle around and the reverse of the label – which bears an intricate, Morris & Co. inspired illustration – can be seen through the glass. Rich in shades of purple, orange and black, this label shifts hypnotically with the movement of the gin.
Along with the label for this main bottle, Royston also manufactured a label for a miniature, which bears exactly the same designs on the front and the reverse.
Credits:
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Havas London: RB 'Mr Sheen – Back to Banish Dust'
Agency: Havas London
Client: RB
Date: December 2017
Mr Sheen, star of the iconic 1980s campaigns for the cleaning product of the same name, returns to screens this month after an almost decade-long absence. The character – reintroduced by Havas London’s RB team – is seen dusting off his trusty (but dusty) signature red plane in a long-abandoned hanger, on a renewed mission to banish dust from UK homes. The spot is notable for bringing the character back in live-action for the first time, after his animated self shot to fame in a series of 1980s advertising campaigns.
The ‘Back to Banish Dust’ campaign aims to increase awareness around Mr Sheen’s product range and drive market penetration in the category. Central to the £800,000 campaign is the TV spot, in which the audience will see the fully-fleshed realisation of Mr Sheen - flight suit, trusty wipes, signature bushy grey moustache, red plane and all – for the first time.
The TV spot reminds the UK of the product range’s dusting credentials – allowing them to fly through their cleaning throughout the home – and is supported by a media campaign comprising digital and in-store promotions to drive purchase of the Mr Sheen range.
Credits:
Client:
Holly McCarthy - Category Manager, Aircare & Surface Care - RB
Ian Escritt - Trade and Brand Manager, HH - RB
Holly McCarthy - Category Manager, Aircare & Surface Care - RB
Ian Escritt - Trade and Brand Manager, HH - RB
Creative agency: Havas London
Ben Mooge - ECD - Havas London
Elliot Harris - Creative Director - Havas London
Dan Scott, Tom Manning - Creative team - Havas London
Ainhoa Wadsworth - Business Director - Havas London
Matthew Ramage - Account Director - Havas London
Sophie Amodio - Account Manager - Havas London
Louise Bonnar - Executive Producer - Havas London
Alex Rofaila, Charlotte Lawrence - Agency TV Producer - Havas London
Maggie Roberts - Creative Producer - Havas London
Heleana Blackwell - Planner - Havas London
Ben Mooge - ECD - Havas London
Elliot Harris - Creative Director - Havas London
Dan Scott, Tom Manning - Creative team - Havas London
Ainhoa Wadsworth - Business Director - Havas London
Matthew Ramage - Account Director - Havas London
Sophie Amodio - Account Manager - Havas London
Louise Bonnar - Executive Producer - Havas London
Alex Rofaila, Charlotte Lawrence - Agency TV Producer - Havas London
Maggie Roberts - Creative Producer - Havas London
Heleana Blackwell - Planner - Havas London
Media agency: Zenith
Film production:
Production company: Generator Films
Kate Arton - Producer - Generator Films
Rob Kaplan - Director - Generator Films
Rhian Gwenlan - Production Manager - Generator Films
Ben Grounds - Production Designer - Generator Films
Luke Palmer - DoP - Generator Films
Taff Williamson - Costumer Designer - Generator Films
Jerry Chatter - Editor - Generator Films
Production company: Generator Films
Kate Arton - Producer - Generator Films
Rob Kaplan - Director - Generator Films
Rhian Gwenlan - Production Manager - Generator Films
Ben Grounds - Production Designer - Generator Films
Luke Palmer - DoP - Generator Films
Taff Williamson - Costumer Designer - Generator Films
Jerry Chatter - Editor - Generator Films
Post Production company: Absolute
Matt Turner - Colourist - Absolute
Belinda Grew - Post-production Manager - Absolute
Phil Oldham, Owen Saward - Online lead - Absolute
Matt Turner - Colourist - Absolute
Belinda Grew - Post-production Manager - Absolute
Phil Oldham, Owen Saward - Online lead - Absolute
VO: Ben Harris
Dave Cooper - Audio Post-production - Scramble
Soundtrack composer: Massive Music
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Snap LDN: Betsafe 'The Walk of Adversity'
Agency: Snap LDN
Client: Betsafe
Date: December 2017
Online bookmaker and gaming company Betsafe has released its latest advertising campaign with a host of leading global sporting stars. Entitled ‘The Walk of Adversity’, the work features new Betsafe brand ambassadors, Conor McGregor and jockey Sam Twiston-Davies, as well as boxer Tony Bellew and stars from Manchester City and Saracens respectively.
The campaign, which is the second phase of the ‘Passion Overcomes The Odds’ creative idea established earlier this year, tells the story of the struggles, adversity and odds faced by each ambassador before they walk out to overcome them in their specific sporting field.
Developed by creative marketing agency Snap London, the fully integrated campaign is running in the UK, Ireland and Norway, across 30-second TV, out of home, digital and sponsorship idents, while a series of 60-second online films will follow for each individual ambassador.
Credits:
Creative Directors: David Beattie & Mark Orbine, Snap LDN
Creative Team: Paul Kocur & Jermaine Hillman, Snap LDN
Executive Planning Director: Matt Wyatt, Snap LDN
Managing Partner: Louisa Tapper, Snap LDN
Account Manager: Victoria Thorniley, Snap LDN
Executive Producer: Chris Chaundler
Agency Producer: Maxine Denton
Director: Ben Newman
Producer: Rory Fry
Production Company: VCCP Kin
Editor: Max Windows
Colourist: Aubrey
Post Production: Stitch
Sound: Andy Humphreys - 750mph
Creative Team: Paul Kocur & Jermaine Hillman, Snap LDN
Executive Planning Director: Matt Wyatt, Snap LDN
Managing Partner: Louisa Tapper, Snap LDN
Account Manager: Victoria Thorniley, Snap LDN
Executive Producer: Chris Chaundler
Agency Producer: Maxine Denton
Director: Ben Newman
Producer: Rory Fry
Production Company: VCCP Kin
Editor: Max Windows
Colourist: Aubrey
Post Production: Stitch
Sound: Andy Humphreys - 750mph
Photographer: Doug Fisher
Agency Producer: Harriet Lea
Agency Producer: Harriet Lea
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Webb deVlam: Sodiba 'Luandina'
Agency: Webb deVlam
Client: Sodiba
Date: December 2017
Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design by Webb deVlam. Strategic brand design consultancy Webb deVlam was approached to come up with a brand identity for the premium beer that embodies the passion, spirit and optimism of the emerging southern African nation.
A two-year collaboration kicked off with an immersion trip to get a feel for the Angolan way of life. Consumer research showed that beer plays a key role there, as does coming together for celebrations. The ambition was to create a brand that would appeal to the hearts and minds of local people. The pilsner has been named Luandina, a feminisation of the capital city Luanda, which references the nation’s respect for mother nature. It’s produced by master brewers in a factory on the banks for the River Kwanza, a few kilometres outside the capital.
One of the biggest challenges that Webb deVlam faced was from Cuca, the leading brand, which had become a byword for beer itself. Blue was selected to set Luandina apart on shelf from Cuca and the sea of other beers, most with red labels. A yellow star on the label references the national flag, and a crest featuring antlers from the native sable antelope, turrets from a fortress that overlooks Luanda, and ‘established in 2017’, play with premium-style heritage cues without losing sight of Angola’s forward-thinking spirit.
Credits:
JP Hunter - Creative Director - Webb deVlam
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Blippar, Design Bridge: Cadbury's 'Heroes Christmas Advent–ure'
Agency: Blippar, Design Bridge
Client: Cadbury's
Date: December 2017
Blippar, the augmented reality (AR) and computer vision company, has launched an immersive experience for Cadbury’s customers through an AR-enabled advent calendar. Alongside the usual Cadbury Heroes chocolate bars, the calendar will encourage chocolate-lovers to share festive fun and laughter this Christmas by enabling customers to access an immersive AR winter wonderland and a new festive-themed selfie filter every day of advent. These experiences will be available directly through the Blippar app.
Blippar collaborated with brand design agency Design Bridge, who designed the 'Heroes Christmas Advent-ure' advent calendar and selfie filters. The calendar casts the seven Heroes bars as Santa’s little helpers on a snow-covered rooftop, lit with glowing Christmas lights. The traditional Cadbury Heroes circle asset has also been transformed into a wintry full moon, complete with Santa’s sleigh flying across it in the distance.
When customers activate the AR winter wonderland experience by scanning their calendar in the Blippar app, the calendar’s graphics come ‘alive’ and unlock a different selfie filter each day. As the campaign video 'A very Merry #Cadvent' shows, customers can play around with the filters before sharing selfie photos or videos on social media using the hashtag #Cadvent.
Credits:
Marie-Claire Lindsay – Project Manager – Blippar
Sam Hassen – Technical Artist – Blippar
Oliver Gili – QA – Blippar
Luke Zaki – Senior Brand Partner – Blippar
Sam Hassen – Technical Artist – Blippar
Oliver Gili – QA – Blippar
Luke Zaki – Senior Brand Partner – Blippar
David Annetts – Creative Director – Design Bridge
Ed Mitchell – Director of Realisation – Design Bridge
John Sherwood – Design Director – Design Bridge
Rebecca Yorke – Client Director – Design Bridge
Daniel Norris – Lead Designer – Design Bridge
Jim Hare – Senior Digital Designer – Design Bridge
Matt Brown – Senior Creative Visualiser – Design Bridge
Fahud Ahmed – Realisation Designer – Design Bridge
Ed Mitchell – Director of Realisation – Design Bridge
John Sherwood – Design Director – Design Bridge
Rebecca Yorke – Client Director – Design Bridge
Daniel Norris – Lead Designer – Design Bridge
Jim Hare – Senior Digital Designer – Design Bridge
Matt Brown – Senior Creative Visualiser – Design Bridge
Fahud Ahmed – Realisation Designer – Design Bridge
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