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Welcome to The Drum Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
Voting closes for this week on Monday 29 January.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Show me entity :: 17509
Karmarama: British Army 'This Is Belonging 2018'
Agency: Karmarama
Client: British Army
Date: January 2018
The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from.
The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army.
It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words.
Credits:
Chief creative officer: Nik Studzinski
Executive creative director: Adam Kean, Dickie Connell, Brian Williams
Creative director: Imogen Tazzyman, James Rooke
Creative team: Meigan Brown & Tobias Owen
Additional credits: Planner (creative agency): Matthew Waksman
Agency producer: Rebecca Hunter, Matthew Towell
Business lead: Charlotte Hodgson
Account director: Will Bright
Account manager: Sophie Coyne
Account executive: Charlotte Allcock
TV production company credits:
Production company: Academy Films
Director: ‘Prayer’ and ‘Pull Up’ - Frederic Planchon
‘Voice’, ‘Letter’, ‘Buckaroo - Si & Ad
Producer: Medb Riordan
Production manager: Gemma Priggen
Director of photography: Justin Brown
1st AD: Jim Cole
Offline editor: Sam Rice-Edwards @ The Assembly Rooms
VFX post house: nineteentwenty
VFX supervisor: Ludo Fealy
VFX producer: Hannah Ruddleston
Audio post production: 750mph
Sound design: Sam Ashwell
Colourist: Jean-Clement Soret @ MPC Sound Design: Sam Ashwell @ 750
Music company: Soundtree
Animation:
Production company: We Are Royale
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MullenLowe: Art Fund UK 'New Year, New You'
Agency: MullenLowe
Client: Art Fund UK
Date: January 2018
Art Fund's new print and digital campaign promoting its National Art Pass plays on people's enthusiasm for new hobbies during January.
The ads communicate that while New Year habits may be fleeting, the National Art Pass will keep giving all year long. The illustrations are by Dutch artist Xaviera Altena, and the campaign was created by Lee Manton and Mike Dawe at MullenLowe.
Credits:
Agency - MullenLowe
Clients - Carolyn Young, Director of marketing / Sam Grayson, Senior marketing manager Art Fund
Illustrator - Xaviera Altena
Creative team - Lee Manton, Mike Dawe
Account team - Georgina King, Katie Colhoun
Planner - Luke Stockil
Designer - Harry Ingrams
Creative producer - Josh Burley
Clients - Carolyn Young, Director of marketing / Sam Grayson, Senior marketing manager Art Fund
Illustrator - Xaviera Altena
Creative team - Lee Manton, Mike Dawe
Account team - Georgina King, Katie Colhoun
Planner - Luke Stockil
Designer - Harry Ingrams
Creative producer - Josh Burley
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WCRS: Churchill Insurance 'Shameful Tattoo'
Agency: WCRS
Client: Churchill Insurance
Date: January 2018
Churchill has launched its new TV advert, ‘Shameful Tattoo’, promoting Churchill’s Vandalism Cover, where its customers no claim discount is protected if they claim after their car is vandalised. Created by WCRS and directed by Joseph Mann, the ad is the latest in Churchill’s ‘Objects’ series and features Churchie comforting a talking car (voiced by comedian Josh Widdicombe) who has been marked with suggestive ‘Bootylicious’ graffiti while asleep.
Designed to appeal to a broad TV audience, the ad is a cheeky and playful take on one of the most frequently occurring and expensive to repair instances of vandalism, and features the track ‘Shake Your Booty’ by KC & The Sunshine Band. A 20-second of the ad will run from March.
The campaign was also worked on by animation specialists Blinkink.
Credits:
Client: Churchill
Clients: Lucy Brooksbank, Ed Harland-Lang, Zoe Fidler, Naomi Kombe, Alison Traboulsi
Clients: Lucy Brooksbank, Ed Harland-Lang, Zoe Fidler, Naomi Kombe, Alison Traboulsi
Agency: WCRS
Executive Creative Director: Billy Faithfull
Creative Director: Chris Ringsell
Creatives: Tom Dixon & Jo Griffin
Agency Producer: Sally Miller, Oliver West
Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Dan Taylor
Planning: Elisa Edmonds, Kath Morris
Social Strategy: Duncan McLauchlan, David Blackett
Executive Creative Director: Billy Faithfull
Creative Director: Chris Ringsell
Creatives: Tom Dixon & Jo Griffin
Agency Producer: Sally Miller, Oliver West
Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Dan Taylor
Planning: Elisa Edmonds, Kath Morris
Social Strategy: Duncan McLauchlan, David Blackett
Production Company: Blinkink
Directors: Joseph Mann
Executive Producer: Bart Yates
Producer: Joshua Smith
Production Manager: Jack Bingham
Art Director: Arthur De Borman
DOP: Simon Richards
Directors: Joseph Mann
Executive Producer: Bart Yates
Producer: Joshua Smith
Production Manager: Jack Bingham
Art Director: Arthur De Borman
DOP: Simon Richards
Post House: Freefolk
Post Producer: Vittorio Giannini
Flame Op: Andy Coppin
Colourist: Paul Harrison
Sound Design: Angell Sound, Nick Angell
Editor: Max Windows at STITCH
Post Producer: Vittorio Giannini
Flame Op: Andy Coppin
Colourist: Paul Harrison
Sound Design: Angell Sound, Nick Angell
Editor: Max Windows at STITCH
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McCann London: L'Oréal Paris 'World of Care'
Agency: McCann London
Client: L'Oréal Paris
Date: January 2018
In a new multimedia campaign, L’Oréal Paris Elvive explores and celebrates our complicated, emotional relationship with our hair.
L’Oréal Paris has teamed up with a group of British ambassadors and influencers including Cheryl, Neelam Gill, Alexina Graham, Dougie Poynter, Nadine Baggott, and Lydia Millen to celebrate and explore their unique, sometimes complex, but ultimately fascinating relationship they have with their hair.
The campaign, photographed and directed by Rankin, showcases the ambassadors’ broad range of hair types and the often-complicated feelings they have towards it. The campaign, created by McCann London, breaks mid-January 2018 across social, out of home, TV, print, and the newly revamped, iconic Piccadilly Circus site.
Credits:
Client:
Adrien Koskas - General Manager, CPD - L’Oréal Paris
Ben Beharrell - Brand Business Director - L’Oréal Paris
James Satterthwaite - Brand Business Manager - L’Oréal Paris
Tara Baird - Product Brand Manager - L’Oréal Paris
Helena Osborne - Senior Social Brand Manager - L’Oréal Paris
Adrien Koskas - General Manager, CPD - L’Oréal Paris
Ben Beharrell - Brand Business Director - L’Oréal Paris
James Satterthwaite - Brand Business Manager - L’Oréal Paris
Tara Baird - Product Brand Manager - L’Oréal Paris
Helena Osborne - Senior Social Brand Manager - L’Oréal Paris
Creative agency:
Rob Brown - Executive Creative Director - McCann London
Lisa Conway - Executive Vice President - McCann London
Alison Webber - Managing Partner - McCann London
Regan Warner - Creative Director - McCann London
Kate Pozzi - Creative Director - McCann London
Leyla Tezcan - Account Director - McCann London
Emma Reitman - Account Manager - McCann London
Joely Buxton-Smith - Account Executive - McCann London
Louise Hawthornthwaite - Project Director - McCann London
David Frymann - Planning Partner - McCann London
Emily Ellis - Planner - McCann London
Steph Dunk - Copywriter - McCann London
Andy Tannock - Design Director - McCann London
Beth Moss - Designer - McCann London
Rob Brown - Executive Creative Director - McCann London
Lisa Conway - Executive Vice President - McCann London
Alison Webber - Managing Partner - McCann London
Regan Warner - Creative Director - McCann London
Kate Pozzi - Creative Director - McCann London
Leyla Tezcan - Account Director - McCann London
Emma Reitman - Account Manager - McCann London
Joely Buxton-Smith - Account Executive - McCann London
Louise Hawthornthwaite - Project Director - McCann London
David Frymann - Planning Partner - McCann London
Emily Ellis - Planner - McCann London
Steph Dunk - Copywriter - McCann London
Andy Tannock - Design Director - McCann London
Beth Moss - Designer - McCann London
Production company:
Rankin - Director and Photographer - Rankin
Nicola Kenney - Global Executive Producer - Rankin
Julia Fetterman - Producer - Rankin
Eleri Evans - Production Manager - Rankin
Suzi Simms - Production Assistant - Rankin
Arnaud Stefani - DOP - Rankin
Rankin - Director and Photographer - Rankin
Nicola Kenney - Global Executive Producer - Rankin
Julia Fetterman - Producer - Rankin
Eleri Evans - Production Manager - Rankin
Suzi Simms - Production Assistant - Rankin
Arnaud Stefani - DOP - Rankin
Post-production company - Williams Lee Tag
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MullenLowe London: Subaru 'Better Where It Matters'
Agency: MullenLowe London
Client: Subaru
Date: January 2018
Renowned Japanese car brand Subaru is launching a new model, the XV, this month with an integrated campaign created by MullenLowe. It’s the agency’s first work since picking up the account last year. The ‘Better Where It Matters’ platform highlights Subaru as a brand that eschews meaningless gimmicks in order to focus on things that genuinely set the driving experience apart.
For the XV those things are found in safety, capability and reliability.
Subaru’s communications manager, Alexandra Lyons, said: “Auto advertising all looks and feels the same. The engineering that goes into our cars sets Subaru apart from that style over substance.
"We don’t have the biggest marketing spend in the car market so we need to outsmart others to win attention, and this work for the XV does just that."
The work launches on 19 January 19, made up of TV, cinema, print and online creative and a media partnership with National Geographic.
Credits:
Client | Subaru
Group Marketing Director | Chris Hawken
Communications Manager | Alexandra Lyons
Creative Agency | MullenLowe London
Executive Creative Director | Mark Elwood
Creative Lead: Gavin Cumine
Creatives | Greg Stekelman, Drew Davies, Angus Crombie
Designer | Dave Allen, Harry Ingrams
Executive Partner | Laurence Green
Business Lead | Ross Farquhar
Account Directors | Alex Gillespie, Georgina King
Account Manager | John Stowell
Strategist | Joe Smith
Producer | Luke Judlin
Creative Producer | Josh Burley
Production Company | Stink Films
Director | Keith McCarthy
Executive Producer | Jon Chads
Producer | Josh Barwick, Peter Knowles
Production Assistant | Chloe Fernandes
DOP | Christopher Sabogal
Sound Design | UNIT
Sound Designer | Jamie Thomas, UNIT
Post Production | Stitch
Editor | Tim Hardy
Colourist | George K, MPC
Group Marketing Director | Chris Hawken
Communications Manager | Alexandra Lyons
Creative Agency | MullenLowe London
Executive Creative Director | Mark Elwood
Creative Lead: Gavin Cumine
Creatives | Greg Stekelman, Drew Davies, Angus Crombie
Designer | Dave Allen, Harry Ingrams
Executive Partner | Laurence Green
Business Lead | Ross Farquhar
Account Directors | Alex Gillespie, Georgina King
Account Manager | John Stowell
Strategist | Joe Smith
Producer | Luke Judlin
Creative Producer | Josh Burley
Production Company | Stink Films
Director | Keith McCarthy
Executive Producer | Jon Chads
Producer | Josh Barwick, Peter Knowles
Production Assistant | Chloe Fernandes
DOP | Christopher Sabogal
Sound Design | UNIT
Sound Designer | Jamie Thomas, UNIT
Post Production | Stitch
Editor | Tim Hardy
Colourist | George K, MPC
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Saatchi & Saatchi: Robinsons Fruit Creations 'Listen Up'
Agency: Saatchi & Saatchi
Client: Robinsons Fruit Creations
Date: January 2018
Britvic’s fruit drinks brand Robinsons has shifted strategy to target adult drinkers with the launch of Fruit Creations, a new squash supported by a multi-million-pound campaign.
The multi-channel campaign ‘Listen Up’ is the first from Saatchi & Saatchi, which won the Britvic kids and family portfolio account last August.
The hero film is fronted by a young, precocious girl who introduces Fruit Creations to grow-ups doing adult things in adult places, such as the boardroom and the courtroom. The full 40-second ad will run alongside a 20-second cut down on TV and video on demand in the UK and Ireland.
The spot will be supported by integrated social, PR and experiential campaigns.
Credits:
GLOBAL CHIEF CREATIVE OFFICER: Kate Stanners
CREATIVE DIRECTORS: Mark Slack & Gemma Phillips
COPYWRITER: Barney Spiro
ART DIRECTOR: Harriet Ronn
PLANNERS: David Hackworthy, Zoe D’Avignon
ACCOUNT HANDLERS: Larissa Vince, Adrian Ash, Claire Boisgontier
PRODUCERS: Sam Robinson, Lisa Mason
MEDIA BUYING AGENCY: M/Six
MEDIA PLANNER: Mike Ennes
PRODUCTION COMPANY: Blink Films
DIRECTOR: Max Sherman
EDITOR: Sam Snead
PRODUCER: Ewen Brown
POST-PRODUCTION COMPANY: Electric Theatre Collective
AUDIO POST-PRODUCTION COMPANY: 750mph
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