Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 30 January.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Zeno Group: Avon Cosmetics '#PayAttention'
Avon has rolled out a breast self-examination (BSE) video for women to help them identify the signs of breast cancer as part of its latest campaign #PayAttention.
TBWA\Hakuhodo: AIG 'Know Your Risk, Change Your Destiny'
AIG General Insurance is the new brand that comes after a merger between AIU Insurance Company and the Fuji Fire and Marine Insurance Company.
A campaign to promote the new brand to its Japanese audience called ‘Know Your Risk, Change Your Destiny’, plays on the idea that if AIG had been involved, characters like Red Riding Hood and The Three Pigs would have been better safeguarded. It hopes to promote a key part of the AIG General Insurance offering of Active Care.
Chief creative officer: Kazoo Sato
Senior creative director: Takahiro Hosoda
Creatives: Hiroshi Yamazaki, Kei Tominaga, Tetsuya Umeda, Tomoko Kasugai
Art director: Keisuke Shimizu, Yosuke Sugioka
Assistant producer: Masato Midorikawa
Director: Kazuya Yamazaki (NUSH)
Account executives: Kei Kaneko, Eriko Matsumoto, Kasumi Shimada, Rena Sonokawa, Yukiko Okubo
