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Creative Works EMEA featuring VCCP, Karmarama, BBH, McCann and more
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative...
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Creative Works APAC featuring Zeno Group, Posterscope, The Monkeys, Grey and...
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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New SelfieSTIX app allows dog owners to have a woofing good time
Premium: Having previously introduced the SelfieSTIX, a specially designed clip that attaches the DentaStix to the top of your smartphone to help dog owners create perfect selfies with their pets,...
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Visa launches sports marketing campaign ahead of Winter Olympics 2018
Premium: Ahead of the Olympic Winter Games PyeongChang 2018 opening ceremony, Visa has launched a campaign called ‘Resetting Finish Lines’, which features all 54 members of the Team Visa roster,...
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Creative Works EMEA featuring Rosapark, Y&R, Nonsense, GTB and more
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative...
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Metro Boomin turns up the trap music in Gap-branded remix, music video to 80s...
Premium: Gap announced the launch of its 'Archive Reissue – Logo Remix,’ apparel collection highlighting its almost 50-year-old brand via a remix of the Thompson Twins''Hold Me Now' and a music...
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Alibaba Group unveils ‘To the Greatness of Small’ campaign to kick off its...
Premium: Alibaba Group has launched its first brand campaign as part of its 10 year partnership with the Olympics, using emotional storytelling techniques to drive awareness of its support of small...
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Creative work of the week APAC: Downy wants you to send text messages with a...
Premium: The winner of this week's creative work of the week in Asia Pacific is Downy, which marked its entry into China by using text messaging to promote their fabric softener products.The Proctor...
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The New York Times tackles concussions - and the NFL - in new 'truth has a...
Premium: Headlines tell the story of the New York Times' longtime investigation of concussions, CTE and the NFL in a haunting spot that the publisher has released ahead of Super Bowl weekend.The spot...
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Nokia releases first brand campaign after relaunching in China ahead of...
Premium: Nokia has launched its first major campaign since its re-launch in China, in time for the upcoming Chinese New Year.The film for the campaign, which was jointly created by Mother and The...
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Explore Minnesota uncorks ‘‘Sota Pop’ experience with Colle McVoy for...
Premium: Colle McVoy helped Minnesota’s tourism board launch an immersive pop-up experience during Super Bowl week.The experience, called ‘Sota Pop, is an immersive storytelling experience that the...
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GIO wants Australians to stop guessing if they are covered by insurance
Premium: Australian insurance company GIO has unveiled a new brand positioning which seeks to question people’s views on insurance and ask them if they think they are covered or know for sure that they...
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Schweppes enlists Vice to help it launch new drink ALT and its message of...
Premium: Schweppes has partnered with Vice Media to launch a new soft drink range called ALT. The partnership will see Vice produce a four-part co-branded video series and large-scale, roving festival...
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Creative Works EMEA featuring TBWA/Neboko, MullenLowe, Don't Panic, Hato and...
Premium: Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative...
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Samsung pays tribute to Malaysia's first Winter Olympian with a short feature...
Premium: To pay tribute to Julian Yee, Malaysia’s first national figure skater who is making his debut in the upcoming Olympic Winter Games PyeongChang 2018, Samsung has produced a short feature...
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Tourism of Thailand launches new global campaign to promote country's diversity
Premium: The Tourism Authority of Thailand has launched a new global campaign centered around the next generation of world travelers, named ‘Open to the new shades’.The campaign, which was produced by...
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AirAsia barks up a different tree with a Chinese New Year ad told from a...
Premium: AirAsia is welcoming in the year of the dog by telling the, now widely used, story of reunion at Chinese New Year, but with a twist, it’s told from the dog’s perspective.The ad starts out in a...
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Eu Yan Sang shines spotlight on the unconventional ways Chinese families...
Premium: Eu Yan Sang has launched a Chinese New Year campaign across Hong Kong and Macau, which taps into the emotional side of the festive period and calling attention to how Chinese parents show...
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New megaphone uses artificial intelligence to solve crowd control problems in...
Premium: TBWA\Hakuhodo, Yukai Engineering, Crimson Technology and Kotobukisun have partnered to form the Animegaphone Creators Committee to launch a new megaphone that can convert the user’s voice into...
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Mudah.my brings back 'Ho Ee Ki' characters to uncover prosperity
Premium: Mudah.my, a Malaysia online marketplace, has created another campaign to follow up on its 2017 Ho Ee Ki campaign.The campaign, named ‘Uncover Prosperity’, brings back characters from last...
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