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Welcome to The Drum Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
Voting closes for this week on Monday 12 February.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
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Show me entity :: 17967
4Creative: Channel 4 'Celebrating 100 Years of Votes for Women'
Agency: 4Creative
Client: Channel 4
Date: February 2018
Channel 4 has enlisted three matriarchs born in 1918 to take up the role of continuity announcer, in celebration of 100 years since (some) British women were granted the vote.
In a set of films created by the broadcaster’s in-house agency 4Creative, Millie, Beattie and Margaret recall their memories from the early 20th century from a comfy armchair, before introducing their assigned TV show.
Extended versions of their interviews will go out across Channel 4’s social media platforms alongside the hashtag #Vote100. The first spot from Millie will introduce the fitting screening of the film Suffragette tomorrow (4 February).
Credits:
Channel 4 Marketing
Head of Marketing: James Walker
Group Marketing Manager: Grace Ayres
Marketing Executive: Maya Padhya
4creative
Executive Creative Director: Alice Tonge
Creative Director: Eoin McLaughlin
Creative Team: Francesca Van Haverbeke and Anne-Grit Maier
Business Director: Jane English
Senior Producer: Fiona Wright
Continuity films:
Director and Editor: Barry Dyer
Production
Director of Photography - Annette Remler
Art Director - Simon Davis
Online - Dean Wyles at Envy
Audio - Rich Martin at Envy
Grade - Danny Wood at Envy
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Show me entity :: 17800
: Sodastream 'Join The Revolution'
Agency:
Client: Sodastream
Date: February 2018
SodaStream has teamed up with Game of Thrones Star, Thor Bjornsson aka 'The Mountain', in a first of its kind recruitment video.
SodaStream International released a disruptive recruitment video campaign, 'Join the Revolution,' aimed to attract extraordinary talent from around the globe to fill positions in 45 countries.
The video exhibits SodaStream's welcoming corporate atmosphere and extols the virtues of its existing employees, in order to attract new ones.
Credits:
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Koto: Blablacar 'Rebrand'
Agency: Koto
Client: Blablacar
Date: January 2018
European startup BlaBlaCar has a new logo and visual identity. Founded in Paris, BlaBlaCar is now used by more than 60 million people worldwide. The new logo and visual identity are a significant departure from BlaBlaCar’s previous focus on primary colours and educational messages, and are designed to better reflect the company’s current scale, maturity and confidence as it moves into its second decade.
The logo trades its primary colours for a more mature look. The two ‘Bs’ of BlaBlaCar come together like two people in a car, a departure and arrival point, and the speech marks framing a conversation – whether in the car, or with loved ones at their destination.
Credits:
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Daughter: Marine Conservation Society '#StopThePlasticTide'
Agency: Daughter
Client: Marine Conservation Society
Date: January 2018
#StopThePlasticTide is a digital out of home and online campaign from the Marine Conservation Society which highlights the threat to marine life from plastic pollution in the world’s seas. The campaign, created by daughter, launched on 29 January across 14 Ocean Outdoor screens in four cities: London, Manchester, Bristol and Birmingham.
The campaign aims to raise support for the MCS and its work to save the oceans from pollution and poisons.
Credits:
Client: Marine Conservation Society
Daughter - creative agency
Guy Farrow - photographer
Ocean Outdoor - media planning
Daughter - creative agency
Guy Farrow - photographer
Ocean Outdoor - media planning
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Show me entity :: 17789
TBWA/Neboko: Amnesty International 'Through The Eyes of a Refugee'
Agency: TBWA/Neboko
Client: Amnesty International
Date: January 2018
To shed light on the harrowing journey refugees are forced to make on a daily basis, Amnesty International asked five people from the Netherlands and Belgium to go under hypnosis and live one of those dangerous journeys.
The five-and-a-half-minute film, ‘Through the eyes of a refugee’ follows the five people who were brought into a state of hypnosis so they could gain deeper insight into the journey of a Syrian refugee. Under the guidance of a professional hypnotherapist, the participants experienced the journey of 29-year-old Marwa, from Syria, as she made her way to safety to the Netherlands.
As the people are put under, the hypnotherapist describes in detail the chaos of war, the destruction of Marwa’s family, her freezing trip on a sinking boat, the deplorable conditions of the refugee camp, and finally, the help she received in applying to come safely to the Netherlands. The people in the film clearly believe that they are living the journey. When they come to, they are introduced to Marwa. All feel her plight and her struggle and give her hugs of assurance and empathy. The film is tagged with “Refugees are nowhere without your understanding.”
Credits:
CLIENT: Amnesty International
AGENCY: TBWA\NEBOKO
Chief Creative Officer: Darre van Dijk
Creative Director: Bas Engels
Art Director: Darre van Dijk
Copywriter: Bas Engels
Producer: Peter Burger
Account: Thomas van der Helm, Manon Patty
Social media: Roderick Prince
HYPNOTHERAPIST: Jos Claus
PR AGENCY: Hill+Knowlton Strategies
Rick Versteegh
Frédérique Demenint-van der Ven
Jeroen van Seeters
Margot Korthals
Daan Horbach
CLIENT CREDITS
Amnesty International: Jan Willem Dol, Emile Affolter
PRODUCTION COMPANY
Hazazah Film & Photography
DIRECTOR: Victor Vroegindewij
PRODUCER: Lex Szanto
D.O.P. : Gabor Deak
Editors: MRTN Martin Heijgelaar, Jorien Voogt
POST Grading: Barry Clarke
POST Online: Gregoire Verwijen
SOUND: Rens Pluim
INTERVIEWER: Robert-Jan Glas
PRODUCTION MANAGER: Tessel Schole
FIRST: Farah Abdi
FOCUS PULLER: Paco Kumar
CAMERA OPERATOR: Laurens Meulenberg
CAMERA OPERATOR: Mickey Monteiro
2ND: Anne Geerse
DATA: Gijsbrecht den Engelse
CAMERA TEST: Paul Damen
GRIP: Auke Verhoeff
SOUND: Eric Leek
VTR: Sander ten Hof
GAFFER: Frank van Hekken
BEST BOY: Stein Ohms
ELECTRICIAN: Oscar van Rijn
ELECTRICIAN: Tessa van Beukelen
ELECTRICIAN: Marcel Brugman
ELECTRICIAN: Eus Liauw
ELECTRICIAN: Jason Mulder
CAMERA VIDIBOKO: Wouter Koomen
MAKE UP & HAIR: Danielle van der Wilt
LOCATION MANAGER: Jeroen Wardenaar
PRODUCTION ASSISTENT: Joerie Widdershoven
RESEARCHER: Climmy Canton
CATERING: Quinten Jansen
LOCATION SUPPLIES
LOCDEP Jelle Montsma, Beam Systems
LOCATION
Westergasfabriek, Amsterdam
Edmee Loupatty
Petra Wischhoff
SOUND DESIGN
Darius Dante
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Hato: D&AD 'Start With A Mark'
Agency: Hato
Client: D&AD
Date: January 2018
D&AD is celebrating the creative process and calling on the industry and the public to make their mark and build a collaborative visual identity for the 2018 Festival and New Blood Awards. D&AD has enlisted London-based graphic design and experience studio Hato to create the campaign ‘Start with a mark’, a co-design tool that will be shared with D&AD’s community to generate this year’s festival identity.
The campaign was created in the belief that every great idea starts with a mark. Whether it’s a quick sketch, a quote or mid-thought doodle, plotting something on paper is the bridge to make your ideas a reality; every Pencil-winning campaign started with a mark.
The digital drawing tool allows users to think, play and experiment in three dimensions and to create an animation that will be shared on a collaborative gallery, which already includes contributions from D&AD President Steve Vranakis, Carly Ayres and Pio Abad.
Credits:
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Show me entity :: 17949
MullenLowe London: sloggi 'Zero Feel'
Agency: MullenLowe London
Client: sloggi
Date: February 2018
Sloggi has launched a global campaign introducing the Zero Feel range - seamless bodywear with no wires or fastenings, made from 360 stretch fabric for an ‘unfeelable feeling’ that seeks to revolutionise the bra category and bring true comfort to women across the globe. From those consumer truths came the thought ‘Unfasten Yourself’, as much an expression of the physical benefit of Sloggi Zero Feel, as it is the emotional benefit of being unconstrained all day, every day.
The campaign has been created by MullenLowe Group and consists of TV, print, social and media partnerships, as well as in-store activation.
Credits:
Nicola Tacchi – Global Head of Brand & Marketing
Tom Jacobs – Global Head of Marketing Strategy
Olesya Di – Global Head of Marketing Communications
Tom Jacobs – Global Head of Marketing Strategy
Olesya Di – Global Head of Marketing Communications
ACCOUNT TEAM
Managing Partner: Ed Lee
Account Director: Lee Allen, Laura Mahony, Suzanne Rundle
Account Executive: Roxanna Parry, Joseph West
Managing Partner: Ed Lee
Account Director: Lee Allen, Laura Mahony, Suzanne Rundle
Account Executive: Roxanna Parry, Joseph West
STRATEGY
Strategy Director: Sandy Doran
Retail Strategist: Natalie Chester
Social Strategist: Kayley Almond
Strategy Director: Sandy Doran
Retail Strategist: Natalie Chester
Social Strategist: Kayley Almond
CREATIVE
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creative Director: Katrina Encanto & Edgar Galang, Emma Perkins
Creatives: Charlotte Robins, Nina Griffiths, Loren Cook, Bronwyn Sweeney
Design Directo: Ryan Self
Studio Manager: Dom Scriven
Head of Activation Design: Silvia Sella
Head of digital Design: Rachel Wells
Retoucher: Pete Stedman
Designer: Augusta Linqusist, Rob Carew, Jeff Workman, Bethia Connolly, Ben Gilpin,
Elizabeth Bolzon
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creative Director: Katrina Encanto & Edgar Galang, Emma Perkins
Creatives: Charlotte Robins, Nina Griffiths, Loren Cook, Bronwyn Sweeney
Design Directo: Ryan Self
Studio Manager: Dom Scriven
Head of Activation Design: Silvia Sella
Head of digital Design: Rachel Wells
Retoucher: Pete Stedman
Designer: Augusta Linqusist, Rob Carew, Jeff Workman, Bethia Connolly, Ben Gilpin,
Elizabeth Bolzon
PRODUCTION
Senior TV producer: Nicholas Kurs
Senior creative producer: Lisa Tuck, Marie Gilot
Producer: Rose Reynolds
Production company: Blur Films
Director: Martin Jalfen
International Executive Producer: Pablo Herraiz
Photographer – Aleksandra Kingo c/o Angela Woods
Photographer – Jesus Alonso c/o AProductions
Unfasten Yourself Handwriting – Alison Carmichael c/o Jelly London
Senior TV producer: Nicholas Kurs
Senior creative producer: Lisa Tuck, Marie Gilot
Producer: Rose Reynolds
Production company: Blur Films
Director: Martin Jalfen
International Executive Producer: Pablo Herraiz
Photographer – Aleksandra Kingo c/o Angela Woods
Photographer – Jesus Alonso c/o AProductions
Unfasten Yourself Handwriting – Alison Carmichael c/o Jelly London
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& Co. NoA: HK 'Katblocker'
Agency:& Co. NoA
Client: HK
Date: January 2018
A Danish labour union has declared war on cat videos in a new campaign video for The Katblocker, an extension that blocks cat videos in a browser to help workers overcome the natural urge to procrastinate.
The labour market is under constant development, and the pressure is on all of us to learn and grow. According to a new campaign from Danish union HK, procrastination is the enemy that stands between union members and the next step in their careers. That's why they've now invented the Katblocker to fight the mother of all procrastination: Cat videos.
There's currently about 91.6m, cat videos on YouTube totaling around 3,194,656,867 minutes of cats that can distract us from the next important step in our careers. The Katblocker was launched last week with a comical parody of the traditional TED Talk format, and the video has already earned a lot of nationwide attention with more than 1m views in its first week.
Credits:
Agency: &Co NoA, Copenhagen, Denmark
Client: HK
Director: Peter Harton
Production Company: Bacon Production
Senior Copywriter: Kristian Eilertsen
Art Directors: Martin Storgaard, Kristoffer Winther & Ole Hoffmann
Client: HK
Director: Peter Harton
Production Company: Bacon Production
Senior Copywriter: Kristian Eilertsen
Art Directors: Martin Storgaard, Kristoffer Winther & Ole Hoffmann
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Don't Panic: dotdotdot 'SOMNAI'
Agency: Don't Panic
Client: dotdotdot
Date: January 2018
dotdotdot has launched its first immersive experience, SOMNAI. The live experience - which mixes live performance, multi-sensory elements and immersive technologies - invites guests to explore the realm of lucid dreaming to master their subconscious minds.
dotdotdot, part of ex-ad man Andrew McGuinness’ company Ellipsis Entertainment, has partnered with creative agency Don’t Panic and its sister design agency Don’t Panic Partners to create all imagery and branding for SOMNAI. Designed to intrigue, the creative intends to lead people to the edge of the experience, but not tell.
Alongside a 60-second video, created for social channels, an out-of-home campaign to promote SOMNAI has been launched today and is live in 11 spots across London in space provided by Outdoor Plus. The 90-minute immersive experience is spread over the two floors of a 20,000-square old printing plant in Clerkenwell, London, and is due to premiere on 1st March 2018.
Credits:
Campaign Imagery & Branding
Creative Agency - Don’t Panic London
Project Lead: Juliet Turner
Strategy: Ellie Moore
Photography: Joshua Bareham
Photographer’s Assistant: Sean Wyatt
Design Agency - Don’t Panic Partners
Creative Director: Matt Partis
Design Lead: Kevin Macey
Designer: Joe Baglow
Production Manager: Paul Howard
Creative Agency - Don’t Panic London
Project Lead: Juliet Turner
Strategy: Ellie Moore
Photography: Joshua Bareham
Photographer’s Assistant: Sean Wyatt
Design Agency - Don’t Panic Partners
Creative Director: Matt Partis
Design Lead: Kevin Macey
Designer: Joe Baglow
Production Manager: Paul Howard
Film
Creative Agency - Don’t Panic London
MD: Joe Wade
Project Lead: Juliet Turner
Strategy: Ellie Moore
Creatives: Joe Hampson, George McCallum
Production - Burning Reel
Director: Gemma Yin Taylor
Producer: Cal Gordon
DOP: Davey Gilder
Sound: Ben Ring
Post Production - Creep
Motion Graphics: Gemma Yin Taylor
Colourist: Chris Bell
Creative Agency - Don’t Panic London
MD: Joe Wade
Project Lead: Juliet Turner
Strategy: Ellie Moore
Creatives: Joe Hampson, George McCallum
Production - Burning Reel
Director: Gemma Yin Taylor
Producer: Cal Gordon
DOP: Davey Gilder
Sound: Ben Ring
Post Production - Creep
Motion Graphics: Gemma Yin Taylor
Colourist: Chris Bell
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Show me entity :: 17836
mortierbrigade: Bike For Brussels 'Bike Light Lane'
Agency: mortierbrigade
Client: Bike For Brussels
Date: November 2017
One cyclist in four rides without a bike light in Brussels, putting themselves and others at risk of serious accidents.
To tackle this problem, independent agency Mortierbrigade came up with an experience for its client Bike for Brussels – the first 'Bike Light Lane'.
In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand, encouraging riders to change their ways and ride safer.
Credits:
Client: Brussel Mobiliteit
Client contacts: Sofie Walschap, Véronique Dehasque, Damiaan De Jonge
Client contacts: Sofie Walschap, Véronique Dehasque, Damiaan De Jonge
Agency: Mortierbrigade
Creative Directors: Philippe De Ceuster, Jens Mortier, Joost Berends
Creatives: Jesse Van Gysel & Tom Meijer, Zoé De Priester
Creative Directors: Philippe De Ceuster, Jens Mortier, Joost Berends
Creatives: Jesse Van Gysel & Tom Meijer, Zoé De Priester
Head of production: Charlotte Coddens
Strategy: Dorien Mathijssen
Producer: Margot Van Daele
PR Manager: Anne-Cécile Collignon
Social: Jonas Van Bael
Strategy: Dorien Mathijssen
Producer: Margot Van Daele
PR Manager: Anne-Cécile Collignon
Social: Jonas Van Bael
Digital Director:
Digital Project Manager: Jeroen De Bock
Design: Wim De Dobbeleer
Digital Project Manager: Jeroen De Bock
Design: Wim De Dobbeleer
Production company: Beyond
Producer: Anner Tiete, Kevin Verelst
Producer: Anner Tiete, Kevin Verelst
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