To pay tribute to Julian Yee, Malaysia’s first national figure skater who is making his debut in the upcoming Olympic Winter Games PyeongChang 2018, Samsung has produced a short feature entitled ‘Julian and His Magical Skates’ for its ‘Do What You Can’t’ campaign.
The campaign was created by Ensemble, IPG Mediabrands Malaysia’s creative agency, and production took 30 days from start to end with the team collaborating with MFX, a post production studio that specialises in animation and with Fuse on sound design.
All illustrations were done on a Samsung Galaxy Note8 with the S Pen. As background research, the team watched Julian’s performance videos numerous times to fine-tune movements and allow the audience to feel the fluidity and art form of skating.
“This was a culmination of lots of people coming together to do what they thought they couldn’t, which truly embodies the spirit of the ‘Do What You Can’t’ campaign, to defy barriers and achieve the impossible. Samsung stops at nothing to create innovative technologies so that people can do impossible things,” said Elaine Soh, chief marketing officer of Samsung Malaysia Electronics.
“We are proud to support Julian, whose personal story serves as inspiration to us all; and we are inspired with the work of Ensemble who has managed to weave this magical story so beautifully and seamlessly with the use of innovative technology.”
