Creative Works EMEA featuring Mother, Publicis Lisbon, Santo and more

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Welcome to The Drum Creative Works.

As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

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BBC Creative: BBC Three 'Perfect Day'

Agency: BBC Creative

Client: BBC Three

Date: March 2018

BBC Three launches Perfect Day, a new short film that opens minds to the many individual perfect days that BBC Three celebrates.

BBC Three celebrates life, with no filter and experiments with new and unique ways of telling stories. This short film is a reflection of a variety of different, individual perfect days from a mix of people who have featured in stories, documentaries and comedies across BBC Three delivering the lines of Lou Reed’s iconic song.

From Rochelle who has vitiligo whose Perfect Day is being herself without having to put make-up on, to Chris who lost his legs whilst serving in the army, whose Perfect Day is to feel free in the water, via Kerry and Kurtan from hit comedy, This Country, where being with each other is their idea of a Perfect Day to Annie who has severe facial scarring as a result of a fire when she was a baby and has just had her own baby; her Perfect Day is being a Mum.

Credits:

BBC Creative
Director Marketing & Advertising - Justin Bairamian
Executive Creative Director - Aidan McClure
Executive Creative Director - Laurent Simon
Head of Creative - Jamie Starbuck
Senior Creative - Amar Marwaha
Senior Creative - Arvid Harnqvist
Head of Production - James Wood
Producer- Rachel Roberts
Project Manager - John Trevor
Production Manager- Jenny Broad
Digital Producer – Greg Marshall

BBC Marketing
Portfolio Head of Marketing Younger Audiences - Nicola Carr
Marketing Manager- Kelly-Ann Barlow
Media Scheduler: Lauren Bradley

Pulse Films
Directors: 32 - Dylan Southern & Will Lovelace
Managing Director- James Sorton
Executive Producer - Lucy Kelly
Producer - Alistair Payne-James
Director of Photography – Ben Fordesman

Tags: UK

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Mother: moneysupermarket 'Epic Action Man'

Agency: Mother

Client: moneysupermarket

Date: March 2018

Just days after announcing their impending split, MoneySuperMarket and Mother have unveiled the latest character in their long-running ‘save money and feel epic’ campaign – Hasbro’s Action Man, who dances in the desert for a fabulously camp animated spot.

The film begins with Action Man dressed in his signature camouflage, radioing in to HQ from the middle of a desert war zone. He announces to his control centre colleagues that he’s just saved on MoneySuperMarket, “and now I feel epic”.

The declaration begins the pumping disco beat of Cece Pinston’s ‘Finally’, which Hasbro’s hero begins to ostentatiously groove to in the sand. As he struts through the dunes, he’s joined by a band of similarly energetic male doll dancers.

The routine climaxes with Action Man ripping off his uniform surrounded by his fellow military comrades, as well as a cricketer, an astronaut, a polar explorer and a deep sea diver – all of whom have inexplicably landed in the desert to join in the party.

The ad ends with a blonde Action Man declaring, “Action Man, you’re so MoneySuperMarket” while dangling from a helicopter.

Credits:

Production Company: MJZ

Director: Tom Kuntz

DOP: Tristan Oliver

MJZ Producer: Emily Skinner

MJZ Executive Producer: Cindy Burnay

Stop-Frame Producer: Lisa Hill

Post Producer: Sibylle Preuss

Animation Director: Mark Waring

Sets & Puppets: Andy Gent at AMS Ltd

VFX Supervisor: Dave Walker

Colourist: George K at MPC

Sound Studio: 750MPH

Sound Engineer: Sam Robson

Choreographer: Richy Jackson at Bloc Agency

Music Supervisor: Theodore

Licensing: Born Licensing

Action Man Licensor: Hasbro

Tags: UK

Publicis Lisbon: Dacia 'Unnecessories'

Agency: Publicis Lisbon

Client: Dacia

Date: February 2018

This new campaign from Publicis Lisboa for car manufacturer Dacia, focuses on convincing consumers that Dacia models are the best cars for them, by poking fun at useless and superfluous accessories of other models.

In the spots, an overly smooth car salesman tries to convince viewers of the brilliance of the Dacia Sandero's many pointless features, including a 'celeb effect carpet system' which releases a red carpet on the passenger door side; the 'Dog Cruiser Window Support' which provides canine passengers with a cushion to rest their heads on, as they enjoy the breeze of the open road; and the 'Car Trip Companion', a smiling blow-up doll which inflates to accompany drivers on lonely excursions.

At the end of each ad, a voiceover reminds prospective car buyers that they don't need such 'Unnecessories' and that the new Dacia already has everything they could ever want.

Credits:

Nuno Salvaterra; Steve Colmar - Executive Creative Directors - Publicis Lisbon
José Picka - Creative Supervisor - Publicis Lisbon
Freddie Brando - Copywriter - Publicis Lisbon
David Pires; Marta Carvalho - Art Directors - Publicis Lisbon
António Silva - Design Director - Publicis Lisbon
Joana Carvalho; Rui Lousão - Designers - Publicis Lisbon
António Segurado - Motion Designer - Publicis Lisbon
Tiago Strecht - General Manager - Publicis Lisbon
João Ruas - Account Executive - Publicis Lisbon
Jorge Pais - Brand Supervisor - Publicis Lisbon
Duarte Rato - Account Executive - Publicis Lisbon
Cristina Almeida - Head of Audiovisual Production - Publicis Lisbon
Inês Correia - Video Editor - Publicis Lisbon
António Júnior - Head of Graphic Production - Publicis Lisbon
Rui Caracol - Art Finisher - Publicis Lisbon
Edgar Meira - Head of Digital Production -Publicis Lisbon

Tags: Portugal, design, Online/Digital, Content Marketing, film, ONLINE FILM, DACIA, UNNECESSORIES, advertising

DACIA Unnecessory - Car Detection Antenna Topper

Dacia Unnecessory - Car Trip Companion Assist

Dacia Unnecessory - Sky Night Assistive Lights

DACIA Unnecessory - Dog Cruiser Window Support

DACIA Unnecessory - Celeb Effect Carpet System

WCRS, Trailer Park: Royal Navy 'Louise's Story/Modou's Story'

Agency: WCRS, Trailer Park

Client: Royal Navy

Date: March 2018

The Royal Navy is doubling down on its latest recruitment drive by sharing the stories of two of its newest recruits, including Louise, who discovered that for her 'a woman's place' is in the navy.

Part of WCRS’s ‘Made in the Royal Navy’ campaign the series seeks to showcase opportunities for women and apprentices in the service by focussing on specific individuals; namely Louise and Modou.

‘Louise’s Story’ appears online and on television this week, highlighting the variety of opportunities the Royal Navy can offer from flying a helicopter to driving a speedboat or fixing an engine. It riffs of the old fashion notion of 'a woman's place', swapping life behind the chippie counter for an enthralling career on the ships.

‘Modou’s Story’ adopts a similar tack, charting the life story of a young man who has never tired of pushing himself culminating in completing an apprenticeship.

Credits:

Agency: Engine (WCRS & Trailer Park)
Executive Creative Director: Billy Faithfull
Creative Directors: Orlando Warner
Creatives: Ben Brazier, Johnny Ruthven
Agency Producer: Eliot Liss
Agency Production Assistant: Kaiya Taffel
Agency Project Manager: Mike Downey
Account Handling: Michael McConville, Ed Norrington, Chris Boyton, Louis Lunts, Izzy Fraser
Planning: Liz Baines, Nicola Dyball
Media Agency: Wavemaker
Designer: Lee Burns
Production Company: Trailer Park London
Director: Greg Hackett
Executive Producer: Adam Booth
Producer: Tom Birmingham
DOP: Adric Watson / Sy Turnbull
Directors Agent: Lois Newcombe @ Spindle
Editor: Tim Swaby
Sound Design: Culum Simpson
Sound house: Grand Central
Post-Production: Creative Outpost
Colourist: Simon Bourne @ Framestore

Tags: UK

Santo: Vodafone 'Vodafone Supports Gender Equality'

Agency: Santo

Client: Vodafone

Date: March 2018

Gender equality is of central importance to Vodafone. The company’s commitment to women’s empowerment is at the very core of the business. With this in mind, new short film ‘Raising Voices’ has launched across Vodafone’s markets, as the company commits to join around 20 other companies in UN Women’s UNstereotype Alliance - a global coalition with the common goal to eliminate gender bias and harmful gender stereotypes in advertising.

Vodafone, a HeforShe Impact Champion, has a strong commitment to diversity and women’s empowerment, both within its own business and within the communities in which it operates. It believes that the initiatives underway to achieve greater gender parity will strengthen the company significantly over time.

As part of this, the Vodafone ReConnect programme is designed to attract talented women across 26 countries who have left the workplace for several years (in most cases to raise a family) who would like to return to work but are struggling to make the professional connections needed or refresh the skills required. Other initiatives within the organisation include the Global Maternity Policy, which provides an inclusive working environment for women across the company's global footprint. This provides women across 30 countries with a minimum of 16 weeks fully paid maternity leave and a return to work policy for the first six months back after maternity leave, allowing them to work for four days a week and get paid for five.

Credits:

Director: Hanna Maria Heidrich

Production Co: Believe Media

Exec Producer: James Covill

Producer: Barty Dearden

Production Manager: Lucy Banks

D.P: Tim Maurice Jones

Editor: Matt Newman

Post Production: The Mill

Colourist: James Bamford

Post Producer: Ian Berry

Sound: Scramble Sound

Sound mixer: James Lyme

Music: Goldstein Music

Tags: UK, vodafone, Santo, international Women's Day

Raising Voices

Wieden+Kennedy London: Tyrrells Potato Crisps 'Best in Class'

Agency: Wieden+Kennedy London

Client: Tyrrells Potato Crisps

Date: March 2018

The 'Absurdly Good' new advert from Tyrrells Hand-Cooked English Potato Crisps is set to showcase the brand’s Best Ever Recipes across its core flavours.

Created by Wieden+Kennedy London, the new advert is the second of the Absurdly Good series.

Credits:

Dan Norris, Ray Shaughnessy - Creative Directors - Wieden+Kennedy
Adam Newby, Will Wells - Creatives - Wieden+Kennedy
Tony Davidson, Iain Tait - Executive Creative Directors - Wieden+Kennedy
Aaron Reynolds - Sound Designer - Aaron Reynolds

Tags: UK

Tyrrells Best Ever Recipe

Fold7: L&C 'Glide'

Agency: Fold7

Client: L&C

Date: March 2018

UK mortgage broker L&C is launching its latest campaign, ‘Glide’, created by London-based advertising agency Fold7. Homebuyers, especially first-timers, can find navigating the mortgage market daunting.

The Glide campaign pulls back the curtain on those people who seem to breeze through life’s difficult decisions. Calm like a swan, these people appear to manage such moments with ease. As L&C knows, the only advantage they have on the uninitiated is knowing who to ask for help.

The Glide TV advert, voiced by David Mitchell, shows us the calm exterior of a swan on a lake, before diving underwater to show us the furiously paddling legs propelling it. This, as Mitchell tells us, is L&C’s role – driving us through the tumultuous waters of the mortgage market while on the surface, all is under control.

Credits:

Creative Agency: Fold7
Company/Brand: L&C
Clients: Jane Harrison, Marketing Director
Creative Director: John Yorke
Strategy: Georgie Cavendish
Business Director: Laurence Sassoon
Agency Producer: Ben Catford
Director: Future Deluxe
Production Company: MPC Creative
EP, MPC Creative: James Niklasson
VFX: Mikros-MPC
VFX supervisor: Alain Boutillier
VFX producer: Pascal Giroux
Grade: MPC Remote Grade
Colourist: Richard Fearon
Audio: 750 mph

Tags: UK, advertising

L&C Mortgages TV Advertising Campaign - Glide by Advertising Agency Fold7

Uncommon: Ovo Energy 'Power Your Life Differently'

Agency: Uncommon

Client: Ovo Energy

Date: March 2018

Uncommon, the creative agency founded by the ‘Grexiteers’, has released its first work – a sweeping, cinematic film for energy supplier Ovo featuring the voices of climate change deniers alongside the music of thrash metal band Slayer.

‘Power Your Life Differently’ will comprise print ads, out of home, digital, social, below the line and PR, as well a hero spot and aims to educate consumers on the impact their everyday energy use has on the environment.

The latter opens with a shot of household appliances plugged into the earth – a visual metaphor for how renewable energy can power the world. As the camera sweeps onto a cluster of TVs, their screens light up with a host of climate change deniers protesting against the theory.

Meanwhile, a recording of the rousing ‘Get Mad’ speech from the film Network plays as a juxtaposition to the pseudoscience chatter, and Slayer’s track ‘Raining Blood’ gains in volume.

Directed by Andreas Nilsson at Biscuit, the film ends with another camera sweep into the ocean to linger on a lone wind turbine. The line reads: ‘It’s time to power your life differently. Switch to 100% renewable energy from Ovo.’

Credits:

Uncommon Creative Studio
Director, Andreas Nilsson @ Biscuit
Post Production, Wes @ The Mill
Editor, Ben Campbell @ Cut and Run
Sound, Aaron Reynolds @ Wave
Licensing, David Born @ Born Licensing and Dominic Bastyra @ Wake the Town
Illustrator, Edel Rodriguez

Tags: UK, Ad of the Day

Mother: Nokia 'Nokia 7 plus and new Nokia 6 with Android One'

Agency: Mother

Client: Nokia

Date: March 2018

From being chased by school bullies and calling for help as school kids, to being broken down in the middle of nowhere and desperately calling for help as adults. Through the trials and tribulations of their lives, we see how this is a phone that we can all rely on. Both in the past with their 3310s and in the present with their new Nokia 7s. It’s in the present where the film culminates. As the tables turn, it’s the other friend who now need help with a lift to the hospital for the birth of his son. The film ends with the campaign line ‘When we rely on one another, we need a phone that we can rely on.’

Credits:

Creative agency – Mother

Creative – Mother

Strategy – Mother

Director – Justin Chadwick

Production Company – Tomboy Films

Producer – Barnaby Spurrier

Editor – Rick Russell, Final Cut

Post – Amy Richardson at MPC

Sound – Sam Robson 750mph

Music – The Maccabees ‘Pelican’

Placement – Global online

Tags: Europe

Heimat Hamburg: Lotto 24 'Finger'

Agency: Heimat Hamburg

Client: Lotto 24

Date: March 2018

A new campaign for Lotto 24 - Germany's state lottery provider – from Heimat Hamburg, encourages viewers to disregard their curious urges and protect their digits, by playing lotto games on their smartphones instead of endangering themselves.

While a succession of overly curious characters come close to moments of certain doom - such as losing a finger to a spinning fan blade, receiving a sting from a scorpion tail or getting a coating of sticky doughnut sugar - the spots' voiceover tells viewers to 'Give your finger something better to do - like become a millionaire with the new Lotto24 app.'

Credits:

Agency: Heimat Hamburg
ECD: Mathias Stiller
CD: Petra Schotten
Production Company: Cobblestone Film
Director: Greg Bray
EP: Philipp Schmarlriede
Producer: Ulla Vogel
Cinematographer: Christian Datum
Editor: Hannes Schaefer

Tags: Germany

Lotto 24. Fan.

Lotto 24. Scorpion.

Lotto 24. Speedos.

Lotto 24. Glove.

Lotto 24. Donuts.

Here Design: RISO D'UOMO 'Visual Identity'

Agency: Here Design

Client: RISO D'UOMO

Date: March 2018

Milanese artisan rice brand Riso D'Uomo has revealed a new visual identity by Here Design. Cultivated from pure carnaroli rice grown within sight of the historic Duomo di Milano, Riso D'Uomo's refreshed design takes direct inspiration from the product’s place of origin, reflecting the ornate marble floor tiles of this impressive cathedral.

Using rich tones of navy blue and terracotta which are derived from the striking colour of the marble floors of the Duomo, the new brand identity adopts a timeless quality and strong design aesthetic, standing out on the shelf.

Here Design therefore delivered an authentic design rooted in the history and heritage of the product, demonstrating the brand’s commitment to artisanal techniques, and differentiating it from the plethora of rice varieties on offer.

Credits:

Tags: Italy, design, packaging, Food & Drink