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The winner of this week's creative work of the week in Asia Pacific is Hotel Ramada, which launched a makeover campaign of its hotel rooms in India to make it more accessible for its visually-impaired guests.
The campaign titled 'Blind Faith Upgrade', which was created by Isobar India, aims to remove the challenges that the visually-impaired usually face by installing tools like braille and raised grooves around the hotel.
Ultimately, the hotel hopes that this initiative will help encourage India to provide more support for the disabled in the country and tourists.
Isobar: Hotel Ramada 'The Blind Faith Upgrade'
Agency: Isobar
Client: Hotel Ramada
Date: March 2018
Hotel Ramada has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room.
The ambition is to expand the initiative across the tourism industry more broadly, tapping on India’s widespread concern for supporting disabled people. The potential impact of accessible tourism goes beyond helping differently-abled tourists and into the wider society, ingraining accessibility into the social and economic values of people in India.
Credits:
Agency: Isobar
Client: Hotel Ramada
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