Creative Works EMEA featuring St Luke's, Spark 44, TBWA\Manchester and more

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Spark44: Jaguar Land Rover 'Land of Land Rovers'

Agency: Spark44

Client: Jaguar Land Rover

Date: August 2018

Land Rover took its 70th anniversary celebrations to new heights by visiting a remote rural community in West Bengal that relies on a fleet of classic models for its very survival. Known as the ‘Land of Land Rovers’, the rural location in deep in the Himalayas is reliant on a fleet of meticulously maintained Series Land Rovers dating back as far as 1957.

A film, released today, highlights the spectacular 31km journey made often by residents of Maneybhanjang in West Bengal, India to Sandakphu for their means of living. Towering gradients, rock-strewn pony tracks and treacherous weather are just some of the hazards faced on a daily basis by the residents and their Land Rovers on the journey to the hilltop village, which sits at an altitude of 3,636m.

Land Rover’s team visited the remarkable collection of Series models, which provides a vital role for the community as reliable and unstoppable all-terrain transport. This year marks 70 years since the original Land Rover made its debut at Amsterdam Motor Show in 1948. Land Rover is marking this milestone with a series of celebrations throughout 2018, including a special broadcast, record-breaking convoys and a display in London’s Design Museum.

Credits:

Client: Land Rover
Agency: Spark44
Global Chief Creative Officer: Brian Fraser
Creative Director: Harald Wittig, Spark44
Producer: Chris Hook, Spark44
Executive Editor: Dan Drage, Spark44
Senior Content Head: Desikan Ranganathan, Spark44
Senior Account Manager: Adam Bewley, Spark44
Director: Matt Hopkins
Production Company: The Progress Film Company
Head of Production: Rich Guy
Production Manager: Heeva Hamed
DP: Matt Shaw
2nd Unit DP: Sam Rookes
Composer: Dan Graves
Colourist: Joseph Bicknell @ CHEAT

Tags: UK, advertising, automotive

Land of Land Rovers

St Luke’s: Maltsmiths 'When You Love What You Do'

Agency: St Luke’s

Client: Maltsmiths

Date: August 2018

Maltsmiths is launching its first TV advert following the brand’s out-of-home and social campaign earlier this year. Highlighting the love the Maltsmiths have for what they do, the 30-second spot ‘When You Love What You Do’ aims to invite people into the craft beer category for the first time. With an upbeat musical track, the film positions Maltsmiths Lager as a crisp and flavourful beer for everyone to enjoy.

The film follows a joyful male and female Maltsmith dancing around a brewery to the tune of Hall & Oates'‘You Make My Dreams’. The large brewery doors open to reveal a green open space full of family and friends enjoying Maltsmiths Lager. The ad finishes with the Maltsmiths pulling pints and sharing their passion with others, highlighting the positive, upbeat nature of the brand.

Credits:

Richard Denney - Executive Creative Director - St Luke’s
Laura Stevens / Claire Wombwell - Art director/copywriter - St Luke’s
Dan Hulse - Planning Lead - St Luke’s
Lara Poole - Business Lead - St Luke’s
Rory Gilbride - Account Manager - St Luke’s
Jenny Busby - Agency Producer- St Luke's
Jake Scott - Director - RSA Films
Garfield Kempton - Producer - RSA Films
Andy Salem - VFX Producer - Big Buoy
Tim Davies - VFX Supervisor - Big Buoy
Mark Horrobin - Colourist
Ollie White – Theodore - Music consultant
Jungle - Audio post-production
Starcom- Media agency:

Tags: UK, advertising, digital

WHEN YOU LOVE WHAT YOU DO

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Carmichael Lynch: Helzberg Diamonds 'The 'Will You?' Ring'

Agency: Carmichael Lynch

Client: Helzberg Diamonds

Date: July 2018

Love and relationships have evolved a lot in the past twenty years. But the way we get engaged hasn’t. If today’s relationships are all about partnership, equality and open communication, why doesn’t that begin when you’re looking for an engagement ring — a shopping experience fraught with anxiety for men and women alike.

When Carmichael Lynch started working with Helzberg Diamonds, they dug in to learn a little more about it and conducted an Engagement Attitudes Survey. It turned out that 73 percent of men and 63 percent of women in relationships think marriage proposals should be a surprise. But, 62 percent of men in relationships believe that the hardest part of a proposal would be picking out the ring, and half of women say the hardest part would be letting him know what style of ring they want.”

So, together, Helzberg and Carmichael Lynch invented an entirely new way to pop the question called the “Will You?” ring that offered a solution without compromising the surprise. The ring has generated an interesting conversation at a time when all types of cultural mores are being upended and helped in our efforts to position Helzberg as a thought-leader on love.

And it’s getting noticed. Upending a time-honored, down-on-one-knee, hiding-the-ring-in-your-sock-drawer type of love ritual also generated more than 90 million earned media impressions for the brand in just one week as well, including boatloads of foot-traffic driving local broadcast and digital outlets.

Credits:

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Creative Director: Allison Hayes
Associate Creative Director, Writer: Christine Gault
Art Director: Chris Carlberg
Design Director: Milton Un
Associate Creative Director, Designer: Daniel Alves
Head of Production: Joe Grundhoefer
Executive Content Producer: Brynn Hausmann
Senior Content Producer: Tara DiNicola
Executive Interactive Producer: Lisa Mason
Interactive Producer: Miles Dombrovski
Print Producer: Peg Layer
Business Manager: NeGail Torborg
Group Account Director: Amber Graves
Account Supervisor: Catherine Day
Account Manager: Taylor Obetz
Project Manager: Kelsey Doherty
Chief Strategy Officer: Lachlan Badenoch
Brand Planner: Gabriela Trejo
Senior Vice President, Partner: Eric Hausman
Media Relations Strategist: Lauren Cox
Account Supervisor: Cassie D’kae
Social Engagement Manager: Jeannie Czerner Rodway
Content Strategist: Gemma Forbush
Social Engagement Strategist: Matt Avignon Petersen
Community Manager: Aaron Komo

POST PRODUCTION (So.Many.Rings :15/:30):
Edit House: Pixel Farm
Editor: Paul Clark
Executive Producer: Kathy Yerich
Producer: James Lindeman
Audio Mix: Pixel Farm
Sound Design: Pixel Farm
Audio Engineer : Ken Chastain
VFX House: Pixel Farm
VFX Artists: Jordan Andersen and Nate Miller

MUSIC:
“Rebel” by Onders
Music Company: Marmoset

POST PRODUCTION (Do it Together :15/:30):
Edit House: Pixel Farm
Editor: Paul Clark
Executive Producer: Kathy Yerich
Producer: James Lindeman
Audio Mix: Pixel Farm
Sound Design: Pixel Farm
Audio Engineer : Ken Chastain
VFX House: Pixel Farm
VFX Artists: Jordan Andersen and Nate Miller

MUSIC:
“Easy’s First Tiger” by Bossfight
Music Company: Marmoset

Tags: UK