NAB has unveiled the latest iteration of the NAB Mini Legends campaign to showcase its support for the players at the grassroot level.
The campaign, conceptualised by Clemeger BBDO, features miniatures versions of American Football League (AFL) stars Richmond’s Trent Cotchin, Essendon’s Dyson Heppell, North Melbourne’s Ben Brown and Brisbane’s Charlie Cameron taking to the field.
NAB’s chief operating officer Antony Cahill said: “We’re celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes.
"This year, we’ve used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I’d imagine it won’t be the last time we see these kids playing in the big time.”
Clemenger BBDO creative director, Rich Williams said: “Through every iteration of the Mini Legends campaign, we’ve been looking to replicate the experience of kids across the country performing their favourite AFL star’s signature moves.
"This year, we’ve well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a matchday crowd in the background.”
