Paytm is urging Indians to break their habit of being dependent on cash and embrace digital payments in its Independence Day campaign.
The campaign titled #AadatSeAazadi (Freedom from Habits) aims to raise awareness about convenience of digital payments by highlighting various issues which people have to face with cash like no change availability, fear of going out with lot of cash, keeping it safe etc.
The campaign is currently live across all social media platforms.
Jaskaran Kapany, vice-president, marketing, Paytm, said: "This film is an important initiative to encourage fellow countrymen to contribute towards building a cash-free nation. ‘AadatSeAazadi’ is a powerful message to break the ‘habit' of dependence on cash and embrace the convenience of digital payments.
"We feel encouraged seeing millions of Indians using Paytm for their payments to kirana stores (convenient shops), for auto fares, electricity and to send money to their families among others. We are the pioneers in digital payments and we will continue investing in our efforts to take it to every nook and corner of the country.”
: Paytm '#AadatSeAazadi (Freedom from Habits)'
