Paint company JAT Holdings has introduced a new range of paint called Petal Paint, which is developed from discarded flowers across various Buddhist temples in Sri Lanka, restoring Temple Art in the process.
The campaign case study, created by Leo Bunett Sri Lanka, highlights how the collected flowers are first dried and the pigments from the petals are then transformed into liquid paint, which is then used to restore temple art.
JAT Holdings will provide the Petal Paint to artists working on Temple Murals. The colours are currently available in five colours - Lotus Red, Pigeonwing Blue, Trumpet Yellow, Marigold Orange and Temple Flower White.
Ven. Beragama Wimaladhama Thero, chief incumbent of Nawala Vimala Viharaya, said: “This noble effort ensures that temple flowers, which are given with the greatest respect, have a more meaningful purpose and impact on our revered places of worship. Petal Paint breathed new life into faded flowers, enabling them to become a timeless offering.
"This process preserves these precious petals that are given with so much veneration, and makes them an integral part of our holy temples. The murals that were restored with Petal Paint, tell the stories of the Buddha and highlight important religious events and tenants. In their new liquid form, the petals continue to remain a heartfelt offering – but one that leaves a lasting impression.”
Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture.
"This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”
Leo Burnett Sri Lanka: JAT Holdings 'Petal Paint'
CREATIVE AGENCY: Leo Burnett Sri Lanka
EXECUTIVE CREATIVE DIRECTOR: Lalindra Nanayakkara
EXECUTIVE PRODUCER: Jude Benedict
DIRECTOR: Malaka Samith
CONCEPT: Janath Gamage
PRODUCTION COMPANY: Strawberry Films
