Greens Baking launches quirky campaign for Cake Bake range

Forget about Bake Off and the time and energy involved in baking, Greens Baking has launched a quirky campaign to promote its time-saving microwave cakes.

The ‘Sneak in a Cake Break’ campaign promotes the brand’s single-serve Cake Break range, which can be “baked” in the microwave in under a minute.

To showcase the ease and convenience of the products, the quirky ads feature people armed with microwaves, “baking” in a host of unlikely scenarios, such as in the park, schoolyard and while walking through the office.

The campaign, which was created by Saatchi & Saatchi Melbourne, will run across TV, cinema, social media and OOH.

Simon Bagnasco, executive creative director, Saatchi & Saatchi Melbourne, said, “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”