Qantas is celebrating diversity and the Australian spirit in a new campaign from the national airline.
The ad, which is fronted by actor and Qantas Ambassador Hugh Jackman, aims to promote the importance of diversity and inclusion and calls on Australians to “stand up for a fair go”.
The ad features a host of leading Australians and organisations including former AFL player and Indigenous leader Adam Goodes, Defence Force veteran and Paralympian Curtis McGrath and Qantas staff celebrating Sydney’s Gay & Lesbian Mardi Gras.
The ad also includes athletes from Rugby Australia, Football Federation of Australia, Cricket Australia, Australian Olympic and Paralympic teams as well as sporting teams the Wallabies, and Matildas and Socceroos, members of the Australian Ballet and Indigenous dance company Bangarra and features music from singer Bernard Fanning.
The campaign aims to promote the airline’s longstanding support for equality and inclusion as well as its work to champion gender diversity, Indigenous reconciliation and LGBTI issues.
Vanessa Hudson, Qantas Group Executive, said: “We carry over 50 million people a year from all walks of life. And we have over 30,000 people working at Qantas who represent a cross-section of the community. We don’t all think, look or act the same and that’s a huge asset. This video is about celebrating the strength that comes from diversity and why it’s one of the great things about the kind of place Australia is.”
The campaign, which was created by Brand+Story, launched during the Bledisloe rugby match between Australia and New Zealand on 18 August and will run nationally across social media and onboard Qantas flights.
