Creative Works EMEA featuring Grey, M&C Saatchi, BrandOpus and more

Halifax turns to the comedy horror classic Ghostbusters for its latest pop culture-heavy campaign.

The ad from adam&eveDBB, which follows the likes of Yogi Bear, The Flintstones and Top Cat in the series, uses footage from the 1984 classic starring Bill Murray, Dan Aykroyd and the Stay Puft Marshmallow Man, promotes the bank's new contactless Visa debit cards on offer.

The spot, which like the previous Wizard of Oz campaign, features characters superimposed into clips from the move, premiered on Channel 4. Characters from the franchise will also appear across branches, outdoor, radio, press and social media.

Global branding agency BrandOpus has created a new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for a natural and healthy start to the day. Honey is growing +38% year on year making it the second fastest growing product at breakfast time for children, growing ahead of all other spreads.

Given parents’ desire to give their families natural products, Rowse saw an opportunity to create a fun range of honey that kids would love and parents would feel good about serving. The new range uses honey that is naturally mild in taste and fortified with Vitamin C, a first in the breakfast category.

The task lay in how to reframe honey and increase its relevance to kids at breakfast. We needed to create a playful and engaging eating experience and wanted to celebrate the wonder of bees and honey. The new design champions are the honey bees - the hardworking heroes that play an integral role in maintaining our planet’s ecosystem.

The range features two superhero Wonder Bees; Lizzy the Queen Bee and Whizzy the Worker Bee, who each educate children on the different roles that bees play in the hive and the importance of pollination. Rowse Wonder Bees brings the natural wonder of honey to life and the playful, friendly characters create interesting and engaging breakfast-times for the whole family.

Social enterprise Hey Girls UK has printed a DIY sanitary towel in this morning’s newspapers to highlight the grim options available to young girls who cannot afford sanitary items.

The double-sided ad has been designed to capture the attention of readers with a cut-out outline of a sanitary towel, with ‘fold’ printed on its wings.

Those that turn the page, however, are presented with a stark fact: ‘One in 10 girls in the UK can’t afford sanitary products. Every month they’re forced to use loo roll, socks, or even a newspaper.’

The copy also features a call to action – for every box of Hey Girls sanitary towels purchased, the organisation donates a pack to girls in period poverty.

Anadolu Efes Sports Club is one of the biggest basketball teams in Turkey – where basketball and football are the country’s two biggest sports, with very passionate supporters. Even though the club has been around since 1976, supporters and players have never really connected to the team's emblem – a flat red, white and blue star – saying that it lacks depth and meaning.

Brown&co was asked to progress the symbol and overall identity of the club (building in relevant mental and emotional equity) and in so doing, mark a new era for the club as a whole. A subject close to the hearts of so many in Turkey, it was always going to be a challenge to make everybody happy, but early indications are very positive.

With experience in re-branding sports teams, the agency was asked to reinvigorate the Anadolu Efes Sports Club identity – given free (and responsible) reign to revolutionise things as much as it saw fit. The agency's approach began with asking 42 respondents from 13 different stakeholder groups (players, supporters, coaches, media pundits, etc.) a set of 10 questions about the current identity, the club, and what it means to them.