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Domino's India highlights the bond between brother and sister to mark the occasion of Raksha bandhan (a Hindu festival wherein sisters take a promise from their brothers to protect them, all their life).
The spot titled 'The Letter', conceptualised by WATConsult, showcases a sister reading the letter from her brother, in which he mentions how since childhood she protected him when he broke something while playing, from bullies at school, got poor grades and how she was always there when he was going through difficult moments.
The brother appreciates everything his sister has done for him and brings her Domino's pizzas and a rakhi to celebrate the occasion.
WATConsult: Domino's 'The Letter'
Agency: WATConsult
Client: Domino's
Date: August 2018
Dominos India highlights the bond between brother and sisters to mark the occasion of Raksha Bandhan ( Hindu festival wherein sisters take a promise from their brothers to protect them, all their life).
The spot titled 'The Letter' conceptualised by WATConsult showcases how since childhood, sister protects her brother when he breaks something while playing, has got poor grades and is always there when he is going through difficult moments.
As grown up, brother realizes everything his sister has done for him and brings her Dominos pizzas and a rakhi to celebrate the occasion.
Credits:
Advertised Brand: Domino’s India
Advert Title: The Letter
Advertising Agency: WAT Consult Media Pvt Ltd, Delhi, India Concept and Scripting: Surbhi Arora, Kshitij Rishishwar Director: Saptadeep Mondal
Executive Producer: Vindhya Malik
DOP: Deepak Arya Line Producer: Gagan Judge
Asst. Director: Gayatri Sahai
Art Director: Diksha Prabhakar Hair & Makeup: Guneet Bagga
Production Manager: Bernard Cantopher Production Asst: Preksha Jain Lead Cast: Vivaan Chawla, Mehak Malhotra, Dhruv Khurana, Ana Ilmi, Charu Shankar, Raghav Laul
Editors: Chetan Tyagi, Saptadeep Mondal, Bernard Cantopher
VO Artists: Damandeep Singh Sound Studio: Kshitij Studios
CS Team: VP – Operations – Faisal Haq Regional Head – Chanda Sharma Lead Account Manager – Keith Roy
Deputy Account Manager – Shreya Bhatnagar and Nisha Meena
Sr. Digital Media Executive – Darpan Mehla, Charvi Walia, Ankit Jain
Digital Media Executive- Abigail Darlong and Mohammed Mazen
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