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Havas: E45 'Different Days'
Olympic boxing champ Nicola Adams has reprised her role as the face of Reckitt Benckiser-owned skincare brand E45, starring in the second ad of its 'Straight Up Skincare' campaign.
The professional boxer once again takes centerstage as a fuss-free, straightforward and uncomplicated figurehead, espousing the self-same qualities as the skincare products she champions.
Developed by Havas London the latest commercial promotes E45 Rich, a new premium range of skincare products, by depicting Adams and her skin through their paces on a freezing jog in her hometown of Leeds and a dip into a chlorine-filled swimming pool at her San Francisco training base.
Client: Charlotte Schloesing (Marketing Director), Marian Gual (Category Manager)
Creative agency: Havas London
ECD: Elliot Harris
Creative Director: Dave Mygind
Copy Writer / Art Director: Joe Williams
Account team: Ainhoa Wadsworth (Business Director), Matt Ramage (Account Director), Sophie Amodio (Senior Account Manager)
Agency producer (film): Joseph Ogunmokun, Anya Williams
Agency producer (print): Claire Lillis
CSO: Chantelle Begley
Planner: Rose Owen
Media agency: Zenith
Production company: Somesuch & Co
Director: Raine Allen-Miller
DoP: Rina Yang
Editor: Elise Butt @ Trim
Narrator: Nicola Adams OBE
Music supervision: Wake The Town
Hero Casting: Talent Republic
Brave: Sofology 'The Little Things'
Sofology has teamed up with creative agency Brave to create an immersive brand campaign covering OOH, instore, digital and TV. Focussing on ‘The Little Things Which Make Life Better’, the TVC takes us from individual atoms, elements and components which through craftsmanship and attention to detail, come together offering comfort and bliss when at home.
Utilising CGI produced by MPC, ethereal, abstract elements weave and grow from the heart of an atom, through microscopic fabric, wood and fibre. The £22m campaign which goes is aimed at driving awareness and customer consideration, showing that Sofology has the dedication to quality and detail, and knows the importance of a safe, warm and comfortable home environment.
Jason Tyldesley - CEO - Sofology
Andy Leadbetter - CMO - Sofology
Sebastian Brown - Senior Marketing and Creative Manager - Sofology
Colin Jones - Creative Director - Brave
Peter Booker - Business Director - Brave
Antar Walker - Director - MPC Creative
McCann Europe: Coca-Cola 'One Way or Another'
Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.
A £5m marketing campaign will communicate the changes to consumers and will include a 10-second and 30-second TVC alongside out of home advertising.
An extensive Coca-Cola zero sugar sampling campaign will see seven million cans sampled by the end of the year.
Executive Creative Director: Lee Tan
Creative Director: Mario Anchorena
Production: Landia
Director: Maxim Blanco
Director of Photography: Christos Voudouris
