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Health drink Horlicks is urging kids to pursue their passion and is also enlightening parents about the importance of quality nutrition.
The campaign titled 'Hunger to do everything', conceptualised by FCB Ulka, showcases how children are taking up different passions like sports, dancing, art, academics and are pursuing the same with passion and dedication.
There is a popular saying among Indian parents ‘Khata hai par lagta nahi’; which means that even though a child is eating a proper healthy diet, it is not reflecting in their growth.
The campaign also raises awareness about the same topic, as not all nutrients are absorbed by the body, therefore highlighting the importance of nutrient absorption.
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