Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.
Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup.
The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.
Using F1 as a motif throughout, Heneiken aims to encourage their consumers to look at life less seriously and with a fresh perspective.
Beneath the painted ceilings and crystal chandeliers, a band racers decked out in full gear – including helmets – perform for the glamorous congregation. Meanwhile, our 'Perfect Man' David Coulthard is in pole position as he circuits the party with as much grace as he exercises on track (with thanks for his trusty pit crew out back.)
F1 'Perfect Man' will be the first to launch, and will coincide with the F1's Heineken-sponsored tournament in Italy.
It will feature across digital before rolling out in other markets.
: 'Heineken Formula 1 'Perfect Man''
Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.
Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup.
The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.
Using F1 as a motif throughout, Heineken aims to encourage their consumers to look at life less seriously and with a fresh perspective.
Beneath the painted ceilings and crystal chandeliers, a band racers decked out in full gear – including helmets – perform for the glamorous congregation. Meanwhile, our 'Perfect Man' David Coulthard is in pole position as he circuits the party with as much grace as he exercises on track (with thanks for his trusty pit crew out back.)
F1 'Perfect Man' will be the first to launch, and will coincide with the F1's Heineken-sponsored tournament in Italy.
It will feature across digital before rolling out in other markets.
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba
Global Heineken® Brand Communication Manager: Maja Mikielska
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Fabrizio Tamagni
Associate Creative Director: Michela Talamona
International Strategic Planner: James Moore
Head TV Production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide Account Director: David Pagnoni
International Client Service Director: Davide Gonzato
Account Director: Tommy Cottam
International Account Manager: Derek Muller
PRODUCTION
Production Company: Iconoclast
Director: MEGAFORCE
DOP: Lasse Frank
Executive Producer: Charlotte Marmion
Line Producer: Guillaume Lefrancois
Production Coordinator: Emma Palatin
Production Designer: Marco Puig
Costume Designer: Mimi Lempicka
Casting Director: Emma Skowronek
