Creative Works EMEA featuring Ogilvy South Africa, Elvis, AMV BBDO and more

OREO, the world’s favourite cookie, has today revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS.

 

The campaign is the first work to launch as part of the Mondelēz-owned cookie brand’s partnership with ELVIS, following their appointment in March 2018.

 

‘Some People’ll Do Anything For An OREO’ dramatises the playful lengths people will go for the taste of an OREO. The campaign features a number of executions which tap into OREO lovers’ desire for the delicious cookies.

KFC is launching KFChill - a fun way to be mindful in the run up to Mindfulness Day on 12 September. It aims to encourage fried chicken fans to enjoy that moment of calm away from their hectic days.

Our lives are full of stress and clutter. With KFChill this can dissipate away, allowing focus on things that actually matter. Using a light-hearted approach, KFChill aims to bring the fun to mindfulness.

The new Virgin Holidays brand campaign ‘The World Is Your Playground’ encourages customers to view the world with a sense of wonder, playfulness and openness.  The idea links key Virgin Holidays destinations to popular ‘play’ themes. 

This is underpinned by a hero TVC that shows someone riding a vintage muscle car down the Big Sur as if it was a skateboard, while carousel horses glide along the beach in Barbados; and places the Las Vegas strip inside a pinball machine, with giant paper boats in the San Francisco bay.

In a country as diverse as South Africa, we are still confronted by acts of prejudice and discrimination driven by our differences in our race, cultural heritage, sexual preference, social-economic standing and background. Labels based on stereotypical labels perpetuate these prejudices and keep us apart. And that’s why Castle Lager, the iconic 150-year-old beer brand that’s always been about friendship, decided tackle the issue head-on.

The insight being that when we sit down and get to know each other over a beer, we see that there is much more to a person than their ‘label.’

The #SmashTheLabel campaign was launched with a provocative film directed by Kim Geldenhuys of 0307 Films. It features a diverse mix of South Africans who boldly state the societal label which has been attributed to them. Stereotypes attached to the characters are well-recognised labels, frequently used in South African culture. Terms like ‘Dutchman’, which refers to a person of Afrikaans descent, or ‘Cheese Boy’ being a black youth who comes from a fairly wealthy background (having the ability to afford cheese).

Further labels include a ‘Slay Queen,’ a label generally attributed to a woman who is excessively materialistic and has a number of suitors to fund her lavish lifestyle and a ‘Stabane’ – a derogatory term used for a gay man. Each character is liberated from their limiting labels as items that signify their label are blown up to an anthemic declaration that they are ‘more than that.’ The track was composed by, DJ Maphorisa, one of the country’s most popular DJs, ensuring that the call for a label-free South Africa travels way beyond our screens.

It’s a radical shift for the brand that is seen as the boy’s club of beers, but it’s just the start of an inclusive, integrated campaign that aims to ignite a conversation that inspires South Africans to confront our biases. One beer at a time.

In this new commercial for Dutch telecom provider KPN, two young boys follow the tutorials of a girl vlogger as they go on an outdoor adventure. As it turns out, the boys don’t go that far: the whole camping trip takes place in their backyard, using their parents wifi to watch the videos.

The spot brings back nostalgic feelings of camping, scouting and outdoor adventure, and is the kick-off of a new campaign of the Dutch provider, celebrating the strength and availability of their home wifi.

The spot will air on Dutch television, KPN’s social channels and in cinema’s throughout the country.

This new campaign features a series of beautiful oil paintings by up-and-coming British artists. The calm landscapes are juxtaposed with humorous taglines about photo filters and pointless meetings. It’s a jarring reminder of how ridiculous modern life can be, especially when we are agonising over which emoji to use.

This is the first piece of work for VCCP since they won Pentland Brands earlier this year. It will run across OOH, digital and social and will be followed by an animated TV spot later this month.

Contented Brothers has released a five minute short film titled ‘Afternoon Delights’, to demonstrate what’s possible when agencies ‘relieve themselves from archaic agency process and bureaucracy’.

The five minute film, created in less than four weeks from script ideation to screening, and on a near-zero budget, was directed by award-winning documentary maker, director and exec producer at Contented Brothers, Chris Smith – whose recent work includes the documentary feature New Town Utopia. Afternoon Delights is a dark comedy that is sometimes sad, sometimes funny, showing the journey of a practical joke gone wrong. Very wrong. It’s short, sharp and to the point.

The point of Afternoon Delights was to prove that smaller, nimble agencies and production houses can use their agility to their advantage by tearing down the bureaucracy and process that tends to come with the territory of larger organisations – and create high-quality work doing it.

Contented Brothers took the small budget they would spend on entering awards and instead put it into the film. It has already been recognised at the Atlanta Comedy Film Festival and was screened at St Albans Film Festival.