Seek Profile highlights the importance of a complete profile for candidates to attract employers in its latest campaign.
The campaign titled 'Be Seen' is by Clemenger BBDO Melbourne and uses a visual concept of pink smoke to demonstrate how the product makes candidates with a completed profile more visible to relevant employers, and how employers’ opportunities are more visible to the right candidates
The campaign will be shared across TV, OOH, online video, social and radio.
Jenn ten Seldam, marketing director at Seek, said: "Seek Profile gives us amazing insight into a candidate’s experience, skills and aspirations, which allows Seek to deliver the most relevant opportunities into their inbox.
"On the employer side, the data and insight we get from Seek Profile allows us to deliver their job opportunities to the most relevant candidates, to drive quality applications for their open role. Employers can also search profiles on Seek, and get in touch with suitable candidates directly. Whether you’re a candidate or an employer, you can ‘Be Seen’ thanks to Seek Profile.”
Clemenger BBDO Melbourne executive creative director, Carmela Soares, said: “This is one of those ideas that is so simple its perfect. Or so perfect it's simple. Everything is right there - message, product, brand - shaped for a seamless world of horizontal and vertical screens.”
