First Bus unveiled its new buses in George Square, Glasgow inside a giant 'HotWheels-style’ box.
The campaign 'Full of More' conceptualised by MadeBrave, showcased the new bus fleet, which are low on emissions and fitted with leather seats, free WiFi and USB ports.
The launch of the new bus was covered live on Facebook and via Instagram Stories, and a short film of the event was also created.
Stephen Weir, operations director, MadeBrave said: “From concepts to build, our fantastic team couldn’t help but drive each other on to finish the job, to see all the weeks of planning come together in the final hours, just as the sun peered over the rooftops of a still Glasgow skyline, it was really special.”
Emma Strain, account director, MadeBrave, added: “It’s a great time for First Bus, they have big ambitions for the brand and are brave in their choices. We’re very lucky to be with them on that journey.”
