Creative Works EMEA featuring Forever Beta, Rosapark, The Leith Agency and more

In a similar vein to the Go Vilnius G-Spot Campaign, which placed the European capital firmly on the map, Invest Lithuania are out to promote the country as a whole and elevate it as a unique gem of Eastern Europe. 

Lithuania - once one of the biggest countries in Europe - has had its fair share of occupation. Since Russia released their hold of the Baltic country in 1990, the country is still in the recovery stages of restoring its independence. 

To undermine John Oliver, when he referred to it as ‘one of the Polands,’ the campaign ‘Lithuania – the best employee in the world’ aims to remind the rest of the world that Lithuania is not just another country in the Old Continent.

In a world where a country’s precedence is determined by ratings and annual reports, the campaign argues that a country’s identity is often lost in translation.

For a native-born, the differences between Hungary and Romania or Norway and Sweden are evident. However, unique priorities, goals, visions and aspirations just don’t fit in a spreadsheet as a nicely as population size or GDP. 

Acknowledging differences on paper, rather than proving the bold claim that Lithuania is ‘the best employee in the world’ by complex graphs and pie charts, the campaign demonstrates it by a diverse cast of go-getters.

The narrative revolves around a simple idea - "Give us a challenge, and we will deliver." From scientists to artists and entrepreneurs, the film showcases Lithuania's potential to play a major role on the European stage. 

Alongside highlighting Lithuania's unique individuals, the film doesn't miss the chance to showcase the country's stunning landscape. From sweeping shots of stunning Trakai Island Castle, the home of Lithuania’s famous Kibinai, to its Baltic coastline, we are taken on a visual journey through what makes Lithuania truly stand out from the crowd. 

Almighty has created the branding, packaging design and promotional images for VitSpritz, a new vitamin brand developed by Mijo Healthcare. VitSpritz is an innovative new oral spray format for supplements aimed at people who don’t like tablets. The pocket-sized bottle is intended to be an easy way for people to take vitamins on the go when they feel they need a boost.

The brand will launch in Boots and other selected retailers this autumn and is unique in the UK market. Almighty decided to introduce a clean, minimal aesthetic borrowing more from haircare and beauty to position the product as a handbag item and mark it out as something new. The simplicity of the design lends itself to the easy-to-use proposition.

A large flat colour roundel on the outer box gives the range strong shelf presence and helps customers navigate the products.

Matt Burke, Creative Director at Almighty says: “We are seeing vitamin and beauty categories getting closer and closer. Vitamin brands tend to cram in far too much messaging on the front of pack. It is a category plagued by bad typography. We felt that this range deserved the same kind of elegance in the design as functional beauty products.”

In a candid climbing video, international rock climber Pete Whittaker has spoken out on the importance of nature and outdoor spaces, and the need to protect them from fracking.

Pete Whittaker is a rock climbing ambassador for Patagonia and has climbed routes around the world, having famously all-free rope soloed Yosemite’s El Capitan in less than 24 hours – the previous fastest time being four days.

In the video, produced by Friends of the Earth and supported by Patagonia, Pete returns to Wharncliffe Crag – a popular climbing spot close to his hometown of Sheffield. Just two hundred metres to the east and west of the crags, the land is licensed for potential fracking.

Over seventeen thousand square kilometres of England is covered by oil and gas exploration licences, which could put large parts of the countryside, including countless areas enjoyed by climbers, walkers, mountain bikers and more at risk of industrialisation.

As part of Barclaycards ‘Start Today’ campaign, the bank has teamed together with the rapper Nadia Rose. The fairy-tale inspired ad aims to encourage people to get started on things that matter most to them. 

The move to include the self-made rapper in the multi-channel campaign allows the bank to tap into a new fanbase that follow her music, while her first-hand narrative imbues the initiative with a genuine outlook on what Barclaycard members can achieve.

Croydon-born Rose is a perfect fit to front a campaign that aims to help people realise their potential, as she demonstrates what hard work can achieve, and that the world doesn’t just hand out success on a plate. 

The short film, which uses a combination of animated and real-life footage, unfolds like a modern-day fairy-tale. 

Like all good fairy-tales, it opens with a storybook that reads “Once upon a time there was a girl who dreamed of being a rapper…”

Paralleling the story of many folklore maidens before, that sat around waiting for good fortune to come to them, the narrator professes that “dreams are magical things made of wishing and waiting.”

In tune with the campaign's message to not sit around waiting for the world to begin, frustrated Rose disrupts the animation, proclaiming: “Enough of wishing and waiting, my story ain’t playing out that way. This is how my story is gonna go…”

The story then leaves the pages of the storybook, and steps through the threshold to reality outside.

Rose and her entourage proceed to move through the streets dancing, with the rapper’s quick-witted lyrics enthusing Barclaycard’s messaging on the chorus: ‘Let’s take action, make it happen.’

One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse.

Created by The Leith Agency, throughout the festive season, The Famous Grouse ad will target regular whisky drinkers across numerous channels at home and in international markets. 

The film, which involved animators from Flaunt Production, centres around the whisky’s playful global brand icon, the famous grouse, who, like the whisky, is full of character.

Set in the bonnie highlands, the grouse glides smoothly through heather carpeted hills. Forwards, backwards and side-to-side, the endearing grouse conquers the land in all directions and with surprising ease - given it is a bird with a top-heavy body proportion.

The reality of the bird’s movements becomes apparent when it finally reaches the loch-side. Rather than conquering the hills alone, the grouse has, in fact, jumped onto its own moving walkway in the form of the snake, upon which the bird sits quite happily.

The smoothness of the grouse’s movements mirrors the smoothness of the blended whisky and stays tune to the light-hearted nature of the brand.