Vaalia yogurt has unveiled a quirky ad with the aim to highlight that it is both healthy and tasty to position its brand 'Full of Feelgoodness.'
The spot titled 'Court of Yoghurt', which was created by The Monkeys, features a courtroom setting where the lawyer is making the case that yoghurt has probiotics and is also tasty to eat. The judge, opposition and everyone present in the courtroom makes the 'mmmm' sound and the lawyer rests her case.
The spot is directed by Photoplay's Gary John and is launched across TV.
The Monkeys creative director, Barbara Humphries, said: "This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category – a sense of humour. We wanted to have some fun, while still making sure the brand stays top of mind.”
Parmalat Australia marketing director, Angela Burr said: "For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling – 'Full of Feelgoodness’.”
