APAC Creative Work of the Week: Animal vigilantes unite in Australia to promote water conservation

Australian Water Corporation has brough onboard animal vigilantes to encourage behavioural change in people to save water.

Carnaby Cockatoo, the burrowing Bilby, the Rottnest Island Quokka, and the age-old Marri Tree have come together to form Water Watchers, a team of Western Australian wildlife vigilantes who’s mission is to ensure humans get water-wise.

The campaign created by The Brand Agency showcases Water Watchers going around town and interrupting humans who waste water and request them to correct their ways.

The campaign will run across TV along with digital, social, OOH, radio and press.