Currys PC World has unveiled its Christmas ad that highlights how technology can help unlock the magic of Christmas as it positions itself as the tech retailer of choice this festive season.
The ad — created by BBDO — follows a traditional festive format, with a digital twist, juxtaposing well-known Christmas traditions with tech innovations from recognizable brands.
With various scenes of festive traditions, you now no longer have to imagine what the Victorian era would have looked like if technology existed.
The advert opens with a Victorian woman entertaining a house guest in a festive parlour. To the bemusement of her butler, the lady calls out to her Google Home Hub: “Hey Google!” before requesting, “play some Christmas music!” – upon which the merry tune of Good King Wenceslas fills the room.
Numerous traditional festive scenes then unfold – each demonstrating the potential of modern-day technology to upgrade Christmas.
From Christmas carolers reading off Microsoft Surface Pro tablets in place of hymn books to two lovers sharing a kiss beneath mistletoe held by a drone, the ad slides over to a public-house where Victorian pub dwellers enjoy a football game displayed on a large LG TV screen.
Moving up to through the floorboards, a Scrooge-like character sits upstairs. Whilst he remains awake by the raucous football congregation downstairs, thanks to Bose noise-cancelling headphones, his wife sleeps peacefully by his side.
The campaign will feature 40-, 30- and 20-second hero TV executions airing from now until 18 November. It will run across YouTube and social media until 24 November.
The advertising launch marks the start of the integrated nationwide festive campaign. The festivity will be bought to life on the shop floor with brilliantly festive event spaces including nods to the Victorian era whilst still showcasing the brand’s top technology gifts.
Georgina Bramall, head of brand and advertising at Dixons Carphone said: “Christmas is an amazing time of year, but it can be stressful when it comes to getting it right for family and friends. At Currys PC World, we’ll help our customers enjoy amazing technology that can upgrade even the most established of Christmas traditions to transform the moment.”
Alex Grieve and Adrian Rossi, executive creative directors at AMV BBDO, said: “This work is an unashamed celebration of what makes Christmas at Currys PC World great. Much loved traditions, updated by the latest tech that’s right for you.”
