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Creative Works EMEA featuring Rothco, Grey London, 84.Paris and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Jamshedpur FC encourages locals to come out and support the ISL team
Premium: Jamshedpur FC has unveiled its latest campaign for the fifth season of the Indian Super League (ISL).The campaign titled 'Saath Chalo, Jam Ke Khelo' (Walk Together and Play Your Best) features...
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Royal British Legion courts stars like Bear Grylls to front WWI centenary...
Premium: As we reach one hundred years since the end of World War I, The Royal British Legion, along with a number of recognisable personalities, give thanks to The Great War generation and the legacy...
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The Home Office raises awareness of hate crimes in hard-hitting campaign
Premium: The Home Office has launched a campaign to combat verbal and physical attacks on people according to their race, religion, disability, sexual orientation or transgender identity, and...
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APAC Creative Work of the Week: Animal vigilantes unite in Australia to...
Premium: Australian Water Corporation has brough onboard animal vigilantes to encourage behavioural change in people to save water.Carnaby Cockatoo, the burrowing Bilby, the Rottnest Island Quokka, and...
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Currys PC World upgrades Victorian Christmas with modern-day technology
Premium: Currys PC World has unveiled its Christmas ad that highlights how technology can help unlock the magic of Christmas as it positions itself as the tech retailer of choice this festive season....
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Robots, wizards and a gremlin help BT underscore its 'Keep Connected' promise
Premium: BT has unleashed a campaign that features a cast of fantasy video game heavyweights – including a wizard, a gremlin and ogres – to promote its 'Keep Connected' promise. As everyone knows, it...
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Amazon urges people to 'feel it' during this Christmas season
Premium: Amazon has unveiled its Christmas ad with Amazon boxes singing to the tune of The Jackson’s ‘Can you Feel It’.The ad, conceptualised by Lucky Generals, features boxes singing and surprising...
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Creative Works EMEA featuring McCann UK, Don't Panic, Proximity Barcelona and...
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Challenged Mothercare delivers first ad campaign in over a decade
Premium: As Mothercare joins the long list of high street stores under financial pressure, the parenting specialist has turned to creative agency Mcgarrybowen to re-establish its brand. ‘First Steps’...
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NRMA campaign highlights new member benefits program
Premium: The National Roads and Motorists' Association (NRMA) has unveiled a campaign to promote its new member benefits program, NRMA Blue.The spot created by Saatchi & Saatchi aims to showcase...
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Freesat's fictionalised 'Tellyfest' reminds viewers of TV's memorable moments
Premium: As society becomes more engaged with online subscription services like Netflix, Freesat reminds its viewers of the memorable shows they can find on its platform in a fictionalised convention...
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TK Maxx sparks never-ending stocking hunt in quirky Christmas campaign
Premium: TK Maxx is looking to show that presents aren’t just for Christmas by offering a year full of gifts to customers who find a bespoke 'never-ending stocking' in one of its stoes. The...
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Subway decks the halls with condiment baubles for Christmas
Premium: To promote its new festive menu, Subway has added a little flavour to its Christmas campaign, unveiling a new range of saucy baubles for die-hard condiment lovers (disclaimer: the range is a...
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Nikon unveils a global campaign to position itself as 'future-orientated'
Premium: Nikon has unveiled a new platform called 'Capture Tomorrow' to launch its new products and show itself to be 'future-orientated'.As part of the global campaign, Nikon has released three spots...
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Heathrow Airport brings its teddy bears home just in time for Christmas
Premium: Mr and Mrs Bair are back, starring together in their third Heathrow Airport Christmas ad. This time, the loved-up bears have migrated to a warmer, yet certainly less-festive climate. Created...
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Waitrose swaps hero film for six 30-second spots in 'Too Good To Wait'...
Premium: Waitrose & Partners has parked the concept of a hero Christmas film this year and opted for a series of six 30-second spots.The series, created by Waitrose & Partners' long-term...
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Cadbury plays on the small joy of Secret Santa traditions in Christmas ad
Premium: Cadbury has released its Christmas campaign for 2018, celebrating the thoughtful and generous ritual of Secret Santa gifting across communities, workplaces and groups of friends.The...
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Martin Freeman gets his skates on to show that Vodafone's got 'Christmas...
Premium: Vodafone UK is using its Christmas campaign to show the next chapter of the love story between actor and brand ambassador Martin Freeman and his on-screen girlfriend Clare.The 'Christmas...
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Westminster Council takes over Piccadilly Circus for Armistice Centenary
Premium: To mark the Armistice centenary that falls this weekend, The Unlimited Group and Westminster Council have partnered together to create a thought-provoking commemoration for those who fought in...
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