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Amazon has unveiled its Christmas ad with Amazon boxes singing to the tune of The Jackson’s ‘Can you Feel It’.
The ad, conceptualised by Lucky Generals, features boxes singing and surprising babies, dogs, nurses, office workers and Amazon’s employees as well. The boxes further captivate a little girl making a ginger bread house, enthrall construction workers and thrill a deli owner.
The ad has been directed by Fredrik Bond of Sonny and 8 more spots will further be rolled out.
The campaign launched today (3 November) and will run across 9 countries including the US, UK, Germany and Mexico.
: 'Holidays'
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Date: November 2018
Amazon teams up with Lucky Generals, to build on the joyous spirit Amazon’s singing boxes brought customers last Christmas, as the boxes return for a second time.
As boxes are delivered across the world, they can be seen bursting into song delighting those that are getting into the festive spirit. Singing a rousing cover of The Jackson’s ‘Can you Feel It’, they surprise babies, dogs, nurses, office workers & Amazon’s own associate
Credits:
Creative Agency – Lucky Generals
Director – Fredrik Bond
Production Company – Sonny
Post Production – The Mill
Music - Adelphoi
SFX Post - 750mph
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