BT has unleashed a campaign that features a cast of fantasy video game heavyweights – including a wizard, a gremlin and ogres – to promote its 'Keep Connected' promise.
As everyone knows, it is something close to agony when the internet gets cut out, which is why BT is investing in creative to promote BT Plus, a premium package that brings together fibre broadband and with a 4G mini-hub to keep customers browsing.
To push the offering, AMV BBDO have created a spot which tells the story of a daughter arriving at her Dad’s place for the weekend.
Soon after her mother drops her off, it becomes clear that the two share a passion; video games. They're shown preparing to conquer level seven of their favourite game and in true gaming fashion we see them assemble snacks. However, it's quickly revealed they're not alone in the house as various fantastical characters also limber themselves up for the battle ahead.
This includes a giant robot, a warrior queen, a wizard, a gremlin and a pair of ogre twins.
Just after the pair sits down to play, disaster strikes; a lightning bolt knocks out the broadband connection, making the game redundant.
Of course, BT then swoop in to save the day and get them back online.
Supported with a multi-million-pound investment in placement, the TVV advert will launch on Friday (2 November) during Gogglebox, Big Brother and on Video On Demand.
Alongside the her campaign, the push will also be promoted across OOH, press, radio and digital and social channels.
: 'BT - Keep Connected '
