Creative Works EMEA featuring Domino's, Dogs Trust, Taco Bell and more

A postwoman overwhelmed by the volume of interest generated by Moonpig’s 20%-off festive promotion features in the personalised greetings specialist’s Christmas campaign.

At the start of the commercial, created and produced by Quiet Storm in collaboration alongside Moonpig's in-house creative studio, Jill, the weary worker, is swamped and tired. Her post sorting room is filled with cards and presents – demonstrating how busy postal delivery men and women will be as people take advantage of the special offer, which offers 20% off when a customer buys a card and present together from Moonpig.

When the voice over (by Diane Morgan) tells Jill that somewhere in the pile is a present for her, however, her mood lifts and she is cheerful by the film’s end.

The commercial was written by Robyn Bowman and art directed by Seb Jamous who also directed the ad as his commercial directing debut. The TV ad, with accompanying radio work, breaks on 18 November and will run across ITV, Channel 4 and Sky Media.

‘The Love You Give’ is a new documentary that challenges the concept of ‘caring’ and urges young people not to volunteer in orphanages. It is supported by a coalition called ReThink Orphanages, which comprises organisations such as Save the Children, J.K Rowling’s charity Lumos and Hope and Homes for Children.

‘The Love You Give’ lifts the lid on the orphanage ‘industry’ to expose how global efforts to move towards new models of care for children are being weakened by a constant supply of Western volunteers, who are unwittingly helping to fund a system that is harmful to children.

Directed and produced by filmmaker Will Francome, The Love You Give features the very personal stories of ‘care leavers’ such as Ruth, who reveals how she was told to lie to volunteers, alongside experts who discuss the many negative effects of growing up in an institution. They also suggest ways young people can be part of the solution, such as supporting community initiatives that strengthen families and reduce the barriers that result in children being placed in care.

The film has been created by and launched in partnership with creative network Livity, which specialises in creating youth-focused content and campaigns for clients including Facebook, Netflix and PlayStation. 

Sir David Attenborough, one of the world’s most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People’s Seat.

The initiative will allow people from around the world to watch and have their voices heard during the critical climate summit COP24, held in Poland from 2-14 December. To launch the campaign, Sir David Attenborough and environmental campaigner Kathy Jetnil-Kijiñer are calling on people to share their experiences and opinions on climate change using the hashtag #TakeYourSeat. These messages will then help shape the People’s Seat Address Sir David gives to the assembly on 3 December.

WPP agencies Grey, Town Productions, Kantar TNS, Lightspeed, Finsbury, BCW, The Social Partners and MediaCom have worked in partnership with the UN Department of Public Information (DPI), the United Nations Office at Geneva, the United Nations Framework Convention on Climate Change (UNFCCC) and Facebook to develop the multifaceted campaign, with support from Circle AI, Whalar, ITB and Getty Images.

Spark44 has teased the forthcoming reveal of the new Range Rover Evoque with a series of macro stills and films. Using fluted glass to gently distort and mask the new Range Rover Evoque’s evolved design characteristics, the vehicle and its design details are gradually revealed through the series.

This visual technique draws emphasis to the aspects of the new Range Rover Evoque that have evolved from its predecessor.

Spark 44’s Distortion campaign for the new Range Rover Evoque will premier at the vehicle’s launch event on 22 November. It will then be shown in print and social. 

Russian bakery chain Busche has rolled out its new branding – a series of posters and imagery lifted directly from the streets of its hometown, Saint Petersburg.

The brand teamed with agency Suprematika to develop its new identity, which was needed to represent the ‘new values’ of the expanding company. The agency scoured the city’s walls for textures and colour palettes to print onto Busche’s posters, packaging and cards.

The campaign’s out-of-home guerrilla piece sees posters with cut-out silhouettes of mugs, glasses and loaves of bread placed directly onto backgrounds that may not be traditionally attractive, yet perfectly complete the image.

For instance, a cut out of a strawberry milkshake is placed perfectly over a wall covered in flaking pink paint. Meanwhile a coffee is filled with rust from a corregated perimeter.

Domino’s, the nation’s best loved pizza, has launched its new Cheeseburger pizza. 

With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation. 

The films feature a split screen; in the bottom half our heroes eat a slice of the freshly-handmade Cheeseburger pizza; however, in the top half, a world of WTF-ness has been unleashed. It’s a sensory explosion of crossed wires and incomprehensible flavours, all at once. What your eye sees as a pizza, jars beautifully with the taste sensation of a cheeseburger. 

London has become a city without a bell due to Big Ben’s construction, but thanks to Taco Bell, that’s no longer the case.

Yesterday, Taco Bell chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the infamous clock is under scaffolding for reconstruction, Big Ben’s popular chimes have also been under wraps. Taco Bell seized the opportunity to surprise and delight Londoners with a sound of their own: its signature bell digitized to recreate the Westminster chimes.

The move marks the world’s leading Mexican-inspired restaurant’s entry into London, one of the brand’s most requested cities for entry. The first London Taco Bell, located in the Hammersmith district, opens November 23, and based on recent U.K. openings that have received tremendous fanfare, it’s sure to have hundreds of fans lining up for blocks.

What is being dubbed 'the least expensive Christmas ad of 2018' has just been launched, for St. Mungo’s, the homeless charity. It cost just £6,000.

‘Potential’ was created by AMV BBDO and Rattling Stick and it highlights the charity’s work in ending homelessness and rebuilding people’s lives. This is a critical time of year for homeless people, hence the drive to fundraise for the people most in need at Christmas time.

The film was made over two days on the streets of London by first-time director Josh Carpenter. It shows homeless people dressed for the jobs they could do in the future.

The soundtrack features the song Give A Little Love from the movie Bugsy Malone, re-recorded by singer-songwriter Alex Ohm.

Paul Williams, the Oscar-winning composer, kindly donated the track for free. The film is running on Facebook, Twitter and Instagram.