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Aldi highlights how Australians warmly treat the unexpected guest every year at Christmas.
The mythic spot created by BMF showcases how Santa after being stranded in a village in Australia takes on to the local life and bonds with local people.
Santa is seen enjoying horse riding, searing sheep and eating a meal with everyone.
For its out of the world festive magical elements, The Drum’s readers voted the campaign the APAC Creative Work of the Week. See the work by clicking on the Creative Works box below.
To vote for next week’s APAC Creative Work of the Week, visit our latest APAC Creative Works here. To keep up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.
: 'Santa Crashes Christmas'
Agency:
Client:
Date: November 2018
Every Christmas one unexpected guest turns up, and Aldi highlights how Australians welcome that guest with love in latest spot.
The spot is a blend of myth vs. reality where it shows that Santa Claus's sleigh crashes and how that leads to him spending time with Australian locals.
Credits:
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie Van Der Merwe
Art Director: Tom Johnson
Copywriter: Chris Berents
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager, ALDI: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: India Gates
Graduate: Maddison Bailey
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Goodoil Films
Executive Producer: Sam Long
Producer: Andrew McLean
Production Art Director: Guy Treadgold
DOP: Germain McMicking
Editor: Mark Burnett, The Editors
Post Production: Alt.vfx
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