It's the most wonderful time of the year again, and brands around the world are gifting us some of their biggest campaigns in an effort to get us all in the festive spirit.
With campaigns coming in from the likes of JC Penney, Frito-Lay, Etsy and others, here is this year's hoard of Christmas campaigns: from the heartbreaking to the heartwarming and humorous, soundtracked by jingling sleigh bells or acoustic covers of 80s pop songs and illuminated by the golden glow of LED fairy lights.
Take a look under the tree and click on the box that most takes your fancy - don't forget to vote for the work you think best captures the spirit of the season.
Part 1 of the Christmas creative round up can be unwrapped here, and part 2 here. Check back here often to see all the latest campaigns and check out The Drum's ongoing Christmas coverage here.
: 'The Little Things'
: 'Favourite Things'
: 'The Story of Dunder'
: 'Here's to the Makers'
: 'The Ultimate Roast Battle'
Client: Greenpeace UK
: 'Gift It Forward: A Cardi Carol'
Pepsi has unveiled a Christmas ad completely antithetical to Coca-Cola’s wholesome winter imagery as it looks to promote the act of giving cash during the holidays with ‘Gift it Forward with Pepsi’.
The flagship ad stars rapper Cardi B as a badass Santa, who delivers money to the world on Christmas night in a flying car. The spot begins with an origin story: when Cardi was young, the Pepsi lore goes, she was too naughty for Santa’s delivery.
This led her to vow to launch a rival festive delivery service with cash as her load rather than presents. A flash forward to the future sees her manning ‘Cardi’s Twerk Shop’, where elves literally turn cans of Pepsi into cash.
The two-minute film will be cut down to a 30-second TV commercial, which will first air on Thanksgiving (28 November). It kicks off a comprehensive engagement platform that will give Pepsi drinkers the chance to win cold hard cash.
