Clik here to view.
Have a very creative Christmas: The Drum's holiday campaign coverage (part 3)
Premium: It's the most wonderful time of the year again, and brands around the world are gifting us some of their biggest campaigns in an effort to get us all in the festive spirit.With campaigns...
View ArticleClik here to view.
Remedy kombucha takes subtle digs at carbonated beverages with fake fizzy...
Premium: Australia-based Remedy Drinks has created a fake soft drink brand in a not so subtle dig at cliched soft drink advertising and undermine the glamour that these ads portray.The kombucha maker...
View ArticleClik here to view.
Cabcharge resolves to solve ‘pain points’ of business expense tracking
Premium: Taxi account payment system Cabcharge has launched a new campaign in Australia to promote its new digital fastcard aimed at frequent business travellers.According to Cabcharge, which is...
View ArticleClik here to view.
Singtel ad tugs on heartstrings with a moody teenager Christmas story
Premium: Singapore telco Singtel has launched a Christmas film that extolls the need to connect with the family at Christmas, particularly as we’re so connected to our phones. The tagline ‘never lose...
View ArticleClik here to view.
Standard Chartered brings Liverpool legend Bob Paisley back to life on his...
Premium: Standard Chartered has used smart technology like voice modulation, artificial imagery (AI) and computer-generated imagery (CGI) to celebrate what would have been legendary Liverpool football...
View ArticleClik here to view.
Spark creates tech-enabled rugby ball to help kids achieve screen time and...
Premium: New Zealand telco Spark has created Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime.According to Spark, the motivation behind...
View ArticleClik here to view.
Ford shows the confidence of Everest Sport drivers in humourous ad
Premium: Ford’s latest ad in Australia shows how confident the Everest Sport drivers are, with a film that shows a father competently answering the ‘where do babies come from?’ question.The campaign,...
View ArticleClik here to view.
Axiata ad shows how it helps underserved communities in Asia connect with the...
Premium: Malaysia-based telco Axiata Group Berhad is highlighting how it is using innovative digital solutions to help underserved rural communities in Asia connect with the rest of the world in a new...
View ArticleClik here to view.
Clean Ocean Foundation Australia wants to save oceans with Trump-like surf...
Premium: Clean Ocean Foundation Australia has created a surf wax formula in a bid to reverses the damage climate change has caused to oceans.The formula, created by McCann, has been formed into the...
View ArticleClik here to view.
Have a very creative Christmas: The Drum's holiday campaign coverage (part 5)
Premium: It's the most wonderful time of the year again, and brands around the world are gifting us some of their biggest campaigns in an effort to get us all in the festive spirit.With campaigns...
View ArticleClik here to view.
KFC creates music album in Malaysia to promote its hot and cheezy burger
Premium: KFC has created a music album to promote the return of its hot and cheezy burger in Malaysia.The campaign, created by Ensemble Worldwide and Universal McCann (UM), is called ‘WOW My Burger’s...
View ArticleClik here to view.
InterContinental helps travellers live like a local in iconic cities
Premium: Hotels and resorts brand InterContinental has launched a new platform to engage the public to vote on their favourite symbolic sights, sounds, tastes, smells and feelings in selected...
View ArticleClik here to view.
Morrisons' colleague Christmas ad highlights the supermarket's community work
Premium: Morrisons employees are behind the supermarket’s latest Christmas ad, which shines a light on how its unsold food is donated to charity.Despite having already released a seasonal ad this year,...
View ArticleClik here to view.
Thinkbox puts a modern twist on the ‘Tooth Fairy’ to tout TV's value
Premium: Thinkbox has demonstrated the power of TV advertising with ‘Tooth Fairy’, a fantastical depiction of how the medium can bring real-world success to even fictional characters.Devised by...
View ArticleClik here to view.
Shiseido creates time travel installation to showcase real-time aging
Premium: Japanese beauty giant Shiseido has created an interactive installation that uses deep-tech to showcase how users can break the boundaries of time to experience aging instantaneously and...
View ArticleClik here to view.
Airbnb wants to inspire Chinese youths to retrace their traditional roots
Premium: Airbnb has launched a new campaign in China that aims to attract the younger generation to experience and trace their traditional cultural roots.The campaign’s film, titled “Lost & Found”...
View ArticleClik here to view.
Hyundai Australia taps into short attention spans with quirky 4 second ads
Premium: Hyundai Australia has pioneered the ‘4-Second Car Review’, 25 quirky short videos featuring alleged motor experts like a dog, a cactus, a chameleon, a ninja, a time-traveller and a...
View ArticleClik here to view.
Paint brand Valspar galvanises voters with colourful wordplay in election convoy
Premium: Paint brand Valspar and creative agency FCN Inferno have brought some colour to a bleak winter general election campaign with an eye-catching political convoy.Three vans have taken to the...
View ArticleClik here to view.
'We didn’t want to leave Europe either’: Australian wine brand trendjacks UK...
Premium: Australian wine brand 19 Crimes trendjacked the Brexit conversation last week during the UK general election, contrasting the elections and plans for Brexit against Australia’s convict...
View ArticleClik here to view.
Coca-Cola encourages Thai millennials to have more meals with friends and family
Premium: Coca-Cola has launched a campaign in Thailand to encourage millennials to sit down with their friends and family during mealtimes.The campaign, called “Taste the Feeling” and created by...
View Article