Australia-based Remedy Drinks has created a fake soft drink brand in a not so subtle dig at cliched soft drink advertising and undermine the glamour that these ads portray.
The kombucha maker hope this will encourage consumers to rethink their fizzy drinks, with the brand highlighting why Remedy kombucha is a better alternative to sugary soft drinks with the fake soft drink brand called ‘SugarFizz’.
In one of the campaign films, created by AJF GrowthOps, a topless and muscular man is seen opening a can of ‘SugarFizz’. He then downs the can and his stomach balloon.
“We believe Remedy can shake fizzy drinks up for good. For years, unhealthy, sugary drinks have not only dominated shelves and fridges but also the airwaves and our streets, hijacking the concept of summer refreshment, in particular, and leaving consumers with few alternatives,” said Sarah Condon, the co-founder of Remedy.
“We want to change that. We want to make it right. The team at AJF GrowthOps has developed a fun campaign that brings this belief to life, the Remedy way.”
: 'SugarFizz'
