As we enter the year of the Rat on January 25, The Drum's Creative Works pulls together Asia's offerings of Chinese Lunar New Year (CNY) ads.
Brands like Singtel, JD.com, Adidas and EcoWorld have revealed their Spring Festival ads across countries such as Thailand, Malaysia, Singapore, Indonesia, perpetuating the need for family, togetherness and traditions.
Make sure to vote for your favourite campaign below by clicking on the stars. Check back here often to see all the latest campaigns and check out The Drum's ongoing CNY coverage here.
: 'Adidas 2020 CNY'
CCO(Chief Creative Officer):Chan1993 陳彬
ECD(Executive Creative Director):Miracle Hung 洪辰沛
CD (Creative Director):Ian Liu 劉俊逸
SAD(Senior Art Director):Simon 小火 / Outman 楗煒
AD(Art Director):LighthouseTT 郭素平 / Lily 蔡李媛
Copy Director:Liu Hexin 劉合心 / Fangzhou Guo 郭方舟
AAD(Associated Account Director):Sunshine 孫姍姍
AE(Account Executive):Carol 徐填錕
Production House:amanacliq Shanghai Limited 上海恒代齊力企業形象策劃有限公司
Executive Producer:Desmond Sng 孫國順
Producer:Wyvern Chen 陳宇傑 / Jo Wang 王靜 / Tiger Wu 吳棟
Production Manager:Dean Hou 侯佳詩 / Eva Fu 傅葭鶯
Production Assistant:Asuka Gu 谷苗 / Bully Wang 王靜婷 / Matthew An 安清暘
Celebrity Handler:Carrie Hu 胡玲慧
Assistant Director:Xiao Chi Lin 林曉娸
Director’s Assistant:Rita Chen 陳湘喬
1st Asst. Camera:Yu Hao Liu 劉于豪
Art Director:Ten Zhang 張天恩
Associate Art Director:Bobo Shi 施單波
Set Designer:Eason Yi 益鑫融 / Five Hong 洪梁璋
Art Assistant:Yank普世浩 / Rain Zhao 趙春雨 / Xia Qing 夏甄清
Prop Master:Cheng Zhong Hao 程中好 / Gao Lu 高路
Prop Assistant:Chen Hai Tao 陳海濤 / Tang Wei 唐偉 / Chang Yong Cun 常永存 / Li Guo Qiang 李國強 / Ye Ti Lei 葉體磊 / Liu Da Yu 劉大育 / Cao Yu 曹雨 / Gao Ai Jun 高愛軍 / Sun Yun Lei 孫云雷 / Qin San Chang 秦三長 / Xue De Song 薛德松/ He Kang Guo 何亢國
Dance Choreographer:Jing Jing 晶晶 / Ying Ying 瀅瀅
Wardrobe Assistant:Kevin Zhou 鄒偉 / Bai Qing Li白慶利 / Yu Hai Di鬱海娣 / Zhang Yan Ping張艷萍
Extras Stylist:Mim Zhu 朱敏敏
Extras Hair & Make Up:Xi Feng 夕風 / Na Na 娜娜
京明亮堂(北京)影業有限公司 / 中性灰影業(北京)有限公司 / 深圳市首映文化影視製作有限公司 /
NAKID CO., LTD.
Sound Effects Editor: Chen Tao Chiang 蔣震道
Director:Muh Chen 陳奕仁
Executive Producer:Eliza Lee 李依蒨
Project Manager:Ekijo Lai 賴奕如
Project Manager’s Assistant:Roddy Hung 洪凡柔
Financial Manager:Lulu Chen 陳奕如
Yu Shuo Leung 梁育碩
Both Li 李季軒
QB Lian 連又潔
Meiling Chen 陳美齡
Eason Chen 陳家和
Meiling Chen 陳美齡
Janet Wang 王玨凝
Youzi Su 蘇袖惠
Jia Yu Chen 陳家榆
Yuki Chou 周祐諆
Ting Yi Lu 呂庭儀
Yu Hsuan Huang 黃于瑄
Wen Ting Li 李文婷
Eason Chen 陳家和
Ching Chi 冀擎
Jia Yu Chen 陳家榆
Yuki Chou 周祐諆
Ting Yi Lu 呂庭儀
Jolly Huang 黃喬莉
Meiling Chen 陳美齡
Zoe Chang 張明珠
iView Post-Production 意象影像 / Pudding Wang 王慕鼎
: 'Fobridden City CNY'
: 'His Grandfather’s Road'
: 'Heart Baker'
For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.