Creative Work of the Week: Martin Sheen talks prescription costs with SingleCare

Martin Sheen has spoken out against the high cost of prescription drugs in the latest work from savings service, SingleCare. 

In the spot, Sheen is seen addressing the high cost and lack of price transparency that millions of US consumers face every day when filling their prescriptions and protests the unreasonable cost of medications, demanding a better solution.

The actor then explains to viewers that the company's app has been designed so patients can show it to pharmacists and save up to 80% on their prescriptions, all with the presidential flair he exhibits on The West Wing.

For its addressing of an issue close to the hearts of millions of US citizens The Drum's readers have voted the ad as our Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

See the work by clicking on the Creative Works box below.

: 'Presidential'

Agency:

Client:

Date: December 2019

SingleCare, the free prescription savings service, announced it has partnered with legendary actor Martin Sheen on a national television and digital advertising campaign to show Americans how they can save a significant amount of money on their medications by using SingleCare.

In it Sheen addresses the high cost of prescription drugs and lack of price transparency that millions of US consumers face every day when filling their prescriptions. Voicing a sentiment close to the hearts of millions of Americans, Sheen protests the unreasonable cost of medications, demanding a better solution. Upon discovering SingleCare, Sheen explains to viewers how they can simply show the SingleCare app to their pharmacists and save up to 80% on their prescriptions, compared to the average cash price of the drugs, and he does so with a presidential flair as he did on The West Wing.

“Many Americans are skipping out on taking their prescriptions and putting their health at risk, simply because they can’t afford their medications,” said Sheen. “This is a national crisis that must be addressed. While I am fortunate to have prescription insurance through my union (Sag/Aftra) to make my prescriptions affordable, there are millions who aren’t so lucky or whose insurance doesn't cover what they need.”

Credits:
 

 

 

The Boathouse

SingleCare

Tags: United States

 

 

 

 

 

 

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