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US Creative Works: Featuring Havas New York, Space150, Doner and more

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 25.

Commonwealth//McCann: Chevrolet 'All-New Lego Batmobile from Chevy'

Agency: Commonwealth//McCann
Client: Chevrolet
Date: January 2017
Chevy's latest installment of its ongoing "Real People, Not Actors" campaign features Lego Batman and minifigures instead of the usual human focus group participants. In the ad, the Lego minifigures are brought into a Chevy focus group to give their thoughts on the all-new Lego Batmobile. However, things begin to go awry when the participants begin to criticize the car's features -- for example, one minifigure says that the lack of a backseat probably means that the driver doesn't have many friends. Batman then becomes fed up with the criticisms and leaves in a huff. The ad is part of Chevy's tie-up with "The Lego Batman Movie," which hits theaters on Feb. 10. At the North American International Auto Show in Detroit, Chevy unveiled a life-size Lego Batmobile. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Chairman: Linus Karlsson
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director: John Fiebke
Creative Director: Tim Mattimore
Associate Creative Director: Erik Bjorklund
Associate Creative Director: Andrew Bouwkamp
Executive Producer: Kelly Balagna / Paul Renusch
Senior Producer: Adam VanDyke
Account Director: Rebecca Chow
Sr. Business Manager: Julie Peterhans
Animation: Reel FX Creative Studios
Head of Production: Jim Riche
Director: Augusto Schillaci
Producer: Samantha Daniel
CG Supervisor: Patton Tunstall
Animation Supervisor: Bill Haller
Editor: Amy Grieshaber
Music: A&A
Sound Designer: Aaron Glascock
Tags: United States, lego, McCann
 
 
 
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Droga5: Blue Apron 'Building a better food system from scratch'

Agency: Droga5
Client: Blue Apron
Date: January 2017
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce (like the individually-wrapped “Farm Egg” that TechCrunch recently took issue with).
That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a playful animated spot created by Droga5 called “Building a better food system from scratch,” Blue Apron touts the fact that the company’s ingredients are delivered straight to your doorstep “ripe and ready to cook” instead of to supermarkets where they could potentially rot or go to waste.
“We’re excited to share Blue Apron’s vision of building a better food system with the world through our new creative campaign,” said Matt Salzberg, co-founder & CEO of Blue Apron, in a statement. “Over the past few years, Blue Apron has made incredible home cooking accessible to home chefs across the country so we wanted to communicate how our unique business model allows us to deliver higher quality ingredients at a better value, while positively impacting the environment.”
While there is no mention of Blue Apron’s packaging in the campaign, the company has made strides to package its foods in a more eco-friendly manner since it was launched in 2012. Last year, Salzberg told the New York Times that Blue Apron has managed to “cut out packaging by 50 percent just through better packaging design.” The meal kit delivery service also gives users the option to return their packaging to Blue Apron for free if they don’t want to deal with recycling the box and its contents themselves.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Associate Creative Director: Brian Eden
Associate Creative Director: Ben Grube
Creative Writer: Ryan Paulson
Art Director: Adrian Chan
Copywriter: Evan Barkoff
Art Director: David Spradlin
Executive Design Director: Rob Trostle
Design Director: Michael Kleinman
Senior Designer: Toga Cox
Director of Experience Design: Daniel Perlin
Senior UX Designer: Annie Ha
Chief Creation Officer: Sally-Ann Dale
Co-Heads of Broadcast Production: Jesse Brihn, Bryan Litman
Senior Broadcast Producer: Mike Hasinoff
Music Supervisors: Mike Ladman, Ryan Barkan
Director of Integrated Production Business Affairs: Dianne Richter
Senior Production Business Manager: Librado Sanchez
Head of Interactive Production: Niklas Lindstrom
Executive Producer, Interactive: Jenn Mann
Interactive Producer: Nicole Bazzinotti
Head of Art Production: Cliff Lewis
Art Producer: Nichole Katsikas
Print Producer: Ariel Wakasa-Gonzalez
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman
Group Strategy Director: Jonathan Gadd
Senior Strategist: Emily Mulvey
Group Communications Strategy Director: Brian Nguyen
Communications Strategist: Samantha Sutantio
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Group Account Director: Kelsey Robertson
Account Director: Kate Behne
Account Supervisor: Leticia Freytes
Account Manager: Tara Fatemi
Associate Account Manager: Michael Barrera
Project Manager: Bianca Jose
Production Company: Ruffian
Director: Major Briggs & Matt Russell
DOP: Theo Garland
Founder: Robert Herman
Executive Producer: David Richards
Head of Production: Sheila Eisenstein
Producer: Matt Marsh
Designer: Daniel Frost
Food Stylist: Fergal Connolly
Production Manager: Zoe A’Court
Editor: Elena De Palma
Post Production: Analog
Grade: The Mill
Colorist: Fergus McCall
Color Producer: Natalie Westerfield
Original Music: Walker
Sound Design: Factory
Sound Designer: Neil Jonnson
Audio Producer: Becs Bell
Mix: Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Andrea Lewis
Audio Mixer: Mike Vitacco
Illustrator: Daniel Frost @ Blink Art
Tags: United States, droga5
 
 
 
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The Tombras Group: Department of Transportation 'Stop. Trains Can't.'

Agency: The Tombras Group
Client: Department of Transportation
Date: January 2017
Knoxville-based The Tombras Group has created a harrowing ad for the US Department of Transportation (DOT) to help the organization raise awareness of railroad crossing fatalities. Targeted towards men aged 18-49, the spot aims to drive home the point that drivers need to stop when they see a train coming since trains are unable to swerve or stop quickly. 
“Too many people are still taking unnecessary risks and needlessly paying with their lives,” said U.S. Transportation Secretary Anthony Foxx in a statement. “These deaths are preventable, and this ad campaign is a reminder for everyone that ignoring signage at railroad crossings or attempting to race or beat a train can have deadly consequences.”
According to the DOT, 232 people died in railroad crossing accidents last year. 
Credits:
 
Tags: United States
 
 
 
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Fitzgerald & Co: Checkers 'Rick Ross Buys Back The Block'

Agency: Fitzgerald & Co
Client: Checkers
Date: January 2017
Checkers' latest ad is a documentary-style video that features rapper Rick Ross as he discusses his love for the chain's food and explains why he recently decided to buy the Checkers in his hometown of Carol City, Florida. In the short film, Ross tells viewers about his tough upbringing in Carol City and the fact that he used to spend his car wash money on Checkers' hamburgers and fries. Created in partnership with Atlanta agency Fitzgerald & Co and media company Woven Digital, the work marks the official launch of the partnership between Checkers and Ross. The video is being supported by paid digital and social-media promotions and is running on Woven's entertainment and culture platform Uproxx. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Noel Cottrell
Group Creative Director: Ryan Boblett
Group Creative Director: Carl Corbitt
Creative Director: Dave Gordon
Associate Creative Director: Jean Tanis
EVP, Chief Strategy Officer: David Matathia
VP, Account Director: Jeff Quick
Management Supervisor: Madison Gargan
Assistant Account Executive: Lauren Edwards
SVP, Business Director: Mike McGarry
EVP, Chief Media Officer: Liz Daney
VP, Group Media Director: Anna Sherrill
Assistant Media Director, Digital: Jessica Fergen
Woven
CEO / Chief Creative Officer: Benjamin Blank
Head of Studio: Kurt Anderson
Studio Creative Directer: Bridger Nielson
Head of Post Production: Matt Lividary
Content Strategist: Kaila Mulcahy
Creative Brand Strategist: Dina Gachman
Director of Brand Partnerships: Eddie Peña
Brand Strategist: Eric Chan
Producer: Ricky Lloyd George
Director of Photography: Alastair McKevitt
Client Services Manager: Ryan Lee
Tags: United States
 
 
 
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Space150: The Stronach Group 'The 13th Jockey'

Agency: Space150
Client: The Stronach Group
Date: January 2017
Ahead of the $12 million Pegasus World Cup Invitational, an American horse race that's set to take place at Florida's Gulfstream Park on Jan. 28, Space150 has created a series of films to promote and garner buzz for the event. Starring UFC fighter Conor McGregor as the "13th Jockey" and actor Jon Lovitz as his trainer, the four-part series is being released on the Pegasus World Cup Invitational's social media channels. The final episode will air live on the NBC race day broadcast on Jan. 28. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CEO, Founder: Billy Jurewicz
Executive Creative Director: Alan Hellard
Executive Producer: Cory Watson
EVP, Client + Brand Development: Stan Fiorito
Managing Director space150 West: Ben Higgins
Lead Strategist: Andrew Culp
Associate Creative Director: Mike Gottschalk
Account Lead: Annalise Dry
Agency Producer: Lyn Gaza
Media Buying Agency: space150
Media Planners: Craig Key, Becky Hill, Greg Jones
Producer: Anthony Hartman
Director: Frank Coraci
Writer: Josh Greenberg
VFX Supervisor: Pete Travers
Production Company/Postproduction Company/VFX: space150 In House
Postproduction Producers: Jessica Trimble, Matt Lambro
Editors: Irwin Dulay, Nicolas Romolini
Colorist: Mateo Rendon
VFX: Hanzel Haro
Sound Designer: John Warrin
Tags: United States, space150
 
 
 
 
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Publicis New York: Heineken 'Hypnotize'

Agency: Publicis New York
Client: Heineken
Date: January 2017
Actor Neil Patrick Harris is once again shilling for Heineken Light in the brand's first TV commercial of 2017. The spot kicks off a series of three spots this year, which are all part of the brand's "Best Tasting Light Beer" campaign that showcases "Heineken Light’s one-of-a-kind delectable flavor through Neil’s signature wit and light hearted humor." The spot is running on channels including AMC, ESPN, FX, Comedy Central and Univision. It will also be distributed digitally via YouTube, Hulu, Roku and other video platforms. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Global Chief Creative Officer, Publicis Worldwide: Bruno Bertelli
Chief Creative Officer, Publicis New York: Andy Bird
EVP, Executive Creative Director, Publicis New York: Joe Johnson
VP, Creative Director, Publicis New York: Jason Gorman
VP, Creative Director, Publicis New York: Einav Jacubovich
VP, Creative Director, Publicis New York: Jeremy Filgate
Associate Creative Director, Publicis New York: Lindsay Cliett
Associate Creative Director, Publicis New York: John-Paul Cannucciari
Copywriter, Publicis New York: Patrick Merritt
VP, Executive Producer, Publicis New York: Tim LeGallo
Associate Producer, Publicis New York: Rachel Tierney
EVP, Group Account Director, Publicis New York: Kathryn Harvey
Worldwide Account Director, Publicis Italy: David Pagnoni
VP, Group Account Director, Publicis New York: Shari Lederman
Production Company: Park Pictures
Director: Terri Timely
Line Producer: Dave Lambert
Editorial Company: Prodigious
Editor: Terence Ziegler
Executive Producer: Beth Fitzpatrick
Visual Effects Company: Art Jail
Executive Producer: John Skeffington
Producer: Adriana Wong
Tags: United States, Heineken, Publicis
 
 
 
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Doner: Ram 'Long Live'

Agency: Doner
Client: Ram
Date: January 2017
In partnership with Doner, Ram Truck has released a new campaign called "Long Live" to kick off 2017. The campaign is launching with two 30-second spots that will air during NFL football playoff games and will continue to run throughout the year. The spots, which are both set to a custom recording and arrangement of Bob Dylan's "Forever Young," aim to showcase "the resolve of those who depend on Ram trucks every day – from families to farmers to first responders," according to the brand. 
Credits:
 
Tags: United States, Doner
 
 
 
 
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Havas New York: The United States Digital Service (USDS) 'You'll Never be the Same Again'

Agency: Havas New York
Client: The United States Digital Service (USDS)
Date: January 2017
Havas New York has created two moving spots for the United States Digital Service (USDS), a "startup" at the White House that works to improve the usefulness and reliability of the country's most important digital services. Formed in 2014, the USDS works to make it easier for veterans to apply for benefits, students to compare financial aid options, small business owners to seek loans and the like. One of the spots features actual footage of Steve Jobs as he explains why "you'll never be the same again" once you realize the impact that you can have on the world around you. The other spot, which was created by Havas New York's content production group Studio 6, is an animated film that also features Jobs' famous words. 
Credits:
 
Tags: United States, Havas New York
 
 
 
 
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Bensimon Byrne: Scotiabank 'Futbol Dreams'

Agency: Bensimon Byrne
Client: Scotiabank
Date: January 2017
To promote its sponsorship of FC Barcelona and involvement in supporting thousands of youth football teams across Latin America, Scotiabank has rolled out a spot called "Futbol Dreams" that features children reenacting goals from four iconic FC Barcelona players. 
Credits:
 
 
 
 
 
Creative Director: Joseph Bonnici/Dan Strasser
Associate Creative Director: Gints Bruveris, David Mueller
Writer: David Mueller, Matt Valenzano
Art Director: Gints Bruveris, Cam Hopkins
Producer: Michelle Pilling
Group Account Director: Erin O’Connor
Program Director: Jordan Lane
Project Manager: Will Dell
Production Company: OPC
Director: Gary Freedman
Director of Photography: Stephane Fontaine
Executive Producer: Harland Weiss
Line Producer: Matt MacLennan
Editorial: Saints
Executive Producer: Stephanie Hickman
Editor: Ross Birchall
Assistant Editor: Nancy Gidman-Latorraca
Online: Fort York
Colourist: Eric Whipp, Alter Ego
Music: Jesper Gardberg
Audio: Jared Kuemper, Berkley Inc.
Tags: Canada
 
 
 
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