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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 30 January .
For project information, credits and more click on the project to expand to full screen for credits and more.
To submit work for future publication contact Gillian West.
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TBWA\Manchester: Papyrus Prevention of Young Suicide 'Brave face'
Agency: TBWA\Manchester
Client: Papyrus Prevention of Young Suicide
Date: January 2017
A powerful campaign by the creative team at TBWA\Manchester, for national charity client PAPYRUS Prevention of Young Suicide, aims to break the taboo of asking about suicide. TBWA\Manchester worked with Alex Tefler (renowned photographer) and Carat Manchester to produce the PAPYRUS Brave Face campaign, which launched on Blue Monday (16.01.17).
Credits:
Executive creative director: Gary Fawcett, Lisa Nichols
Art director: Ant Harris
Copywriter: Zoe Harris
Additional Credits: Photographer: Alex Tefler
Planner: Rebecca Brett
Account manager:Julia Buck
Media agency: Carat Manchester
OOH: Posterscope
Media owner: Ocean, Clear Channel, Primesight
Art director: Ant Harris
Copywriter: Zoe Harris
Additional Credits: Photographer: Alex Tefler
Planner: Rebecca Brett
Account manager:Julia Buck
Media agency: Carat Manchester
OOH: Posterscope
Media owner: Ocean, Clear Channel, Primesight
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Pablo London: MQ 'Dare to Swear'
Agency: Pablo London
Client: MQ
Date: January 2017
MQ are a new charity, one with a new approach to a very old problem.
Mental illness. It’s an issue that affects all ages, all lives. But MQ are the next step in the story, beyond just awareness and social understanding.
In association with Channel 4 an exclusive premiere will herald / heralded MQ’s intent to the world in a thought provoking, cinematic story, voiced by Anna Friel, one that beautifully illustrates the power of science and the collective will of society throughout history to challenges the doubters and to prove that the impossible can be made possible, however daunting the task.
Credits:
Executive creative director: Tim Snape
Copywriter: Tim Snape, Neal Colyer
Additional Credits: Head of planning: Mark Sng
Account director: Catherine Cudd
Media agency: The Village
PR agency: MHP Communications
Photographer: Matt Holyoak
Prod company: Stink
Director: Greg Brunkalla
Prod company producer: Malachy McAnenny
VFX/Post production: Time Based Arts
Audio/sound design: Mad Planet
Copywriter: Tim Snape, Neal Colyer
Additional Credits: Head of planning: Mark Sng
Account director: Catherine Cudd
Media agency: The Village
PR agency: MHP Communications
Photographer: Matt Holyoak
Prod company: Stink
Director: Greg Brunkalla
Prod company producer: Malachy McAnenny
VFX/Post production: Time Based Arts
Audio/sound design: Mad Planet
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Wieden+Kennedy London: Sainsbury’s 'Food Dancing'
Agency: Wieden+Kennedy London
Client: Sainsbury’s
Date: January 2017
Sainsbury’s has unveiled its first ad since upping sticks from AMV BBDO to Wieden+Kennedy London. Marking a major shift in its brand strategy the first campaign ‘Food dancing’ features people dancing joyfully in their kitchens.
Credits:
Executive creative director: Tony Davidson, Iain Tait
Creative director: Scott Dungate, Sophie Bodoh
Creative: Philippa Beaumonth, Andrew Bevan, Freddy Taylor
Design director: Karen Jane
Designer: Stephanie McArdle, Tobias Bschorr
Additional Credits: Agency executive producer: Danielle Stewart
Group account director: Katherine Thomson
Account director: Francesca Purvis, Will Smith
Planning director: Tom Lloyd
TV producer: Michelle Brough
TV production assistant: Sahar Bluck
DOOH producer: Dom Felton
Project director: Mark D’Abreo
Creative producer: Emily Khoury
Studio artworker: Jhy Turley
Production company: Knucklehead
Director: Siri Buford
Executive producer: Matthew Brown
Line producer: Matthew Brown
Director of photography: Jim Joliffe
Editorial company: Final Cut
Editor: Adam Rudd
VFX company: Time Based Arts
VFX supervisor: Tom Johnson
Flame Artist: Mike Aveling
VFX producer: Lauren Havard
Lead animator: Jess Gorick
Colourist: Simone Grattarola
Music company: Wake the Town
Music supervisor: John Connon
Sound company: 750MPH
Sound designer/mixer: Sam Ashwell
Food photographer: David Sykes
Food stylist: Katie Giovanni
Portrait photographer: Josh Cole
Post production: Stanleys Post
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Weight Watchers UK: Weight Watchers UK 'Yes'
Agency: Weight Watchers UK
Client: Weight Watchers UK
Date: January 2017
Weight Watchers UK has commissioned an independent filmmaker to capture the real-life stories of its members in its first documentary film, YES.
British filmmaker Gary Tarn, best known for his BAFTA-nominated documentary Black Sun about the blind author Hugues die Montalmbert and The Prophet starring Thandie Newton, followed four Weight Watchers members who collectively lost more than 27 stone (384lbs). The film, YES, focuses on their “YES moments” – the moment they realised they had achieved their target weight and what that meant to them. YES is the first time Weight Watchers has commissioned a documentary about its members and handed over full creative control to an independent filmmaker.
Credits:
Director and composer: Gary Tarn
Production agency: The Academy PR
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Therapy: North London Waste Authority 'Save our stuff'
Agency: Therapy
Client: North London Waste Authority
Date: January 2017
North London Waste Authority has announced the launch of “Save Our Stuff,” a digital TV advertising campaign aimed at getting Millennials to recycle more and “not throw away useful stuff”. Created by advertising and content agency Therapy, the activity is built around research that shows existing recycling messages aren’t resonating amongst this demographic.
The campaign, which is now live, aims to increase awareness and interest in recycling amongst North London Millennials across seven boroughs: Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest.
The first element of the three-year campaign, the Save Our Stuff video, focuses on a quirky future scenario set in a world without recycled materials and the benefits that are lost as a result. The clip features a young male from the Netherlands trying to get the attention of a girl in a bar. Having explained that Holland ran out of recycled plastic three years ago, he can no longer get decent trainers and now has to wear wooden clogs. He gets shut down immediately. The shot is followed by the message: ‘Stop throwing away plastic. We need it for making trainers and stuff’.
Credits:
Creative director: Neale Hunt
Additional Credits: Production company: Blink Productions
Director: Max Sherman
Director of photography: Stephen Keith-Roach
Lead actor: Edward Firth
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4Creative: Channel 4 'Will they fly?'
Agency: 4Creative
Client: Channel 4
Date: January 2017
Channel 4 is gearing up for the latest series of its celebrity winter sports show – The Jump – with a cheeky campaign nodding towards stars’ inflated sense of self-belief.
Credits:
Executive creative director: Chris Bovill, John Allison
Creative director: Dan Watts
Creative: Molly Manners
Additional Credits: Director: Molly Manners
Group business director: Matt Berry
Head of production: Clare Brown
Executive producer: Shananne Lane
Production executive: Miketta Lane
Senior producer: Fiona Wright
Director of photography: Oliver Schofield
Production designer: Simon Davis
Editor: Tim Hardy @ Stitch
VFX: Time Based Arts
Audio: Rich Martin @ Envy
Head of marketing: James Walker
Group marketing manager: Harry Dromey
Marketing executive: Alan Moss
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ANR BBDO: TCO 'Face tomorrow like a Swede'
Agency: ANR BBDO
Client: TCO
Date: January 2017
Chatbots, servicebots and spambots that wants better working conditions. That is the reality of TCO's new campaign Face Tomorrow like a Swede, where AIs organise and start the world's first trade union for Artificial Intelligence – to live "Like a Swede". Behind the campaign is the Swedish agency ANR BBDO. Visit the union for Artificial Intelligence and meet some of the members at likeaswede.se.
Credits:
Creative director: Andreas Lonn
Art director: Nayeli Kremb
Copywriter: Anna Werkell
Additional Credits: Client director: Pontus Karlsson
Project manager: Maria Fager
PR: Jenny Canborn
Planner: Anna Jensen
Production manager: Johanna Ridemar
Graphic design: Ahfsin Piran
Film director: Jens Jonsson
Production company: Giants & Toys
Digital production company: Another Tomorrow
Content distribution: AOL
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Hills Design: Primal Joy 'Branding and packaging'
Agency: Hills Design
Client: Primal Joy
Date: January 2017
Primal Joy make delicious healthy, handmade and natural paleo snacks. We recently gave them a brand new identity and packaging for their range of bars, bites and granola's, in order to better reflect the quality of the products and achieve stand out on shelf.
Getting to the heart of what the products are about was the first step; these are healthy snacks, which are good for the body. And so the unique heart symbol was created, merging the company’s initials in a unique and impactful way. This hand-drawn symbol makes the range easily identifiable, even on some of the smaller bars where space is limited.
The understated simplicity, combined with a strong clean typeface and white background helped formed the entire identity which ran across the packaging, website, show material and stationery. Splashes of vibrant natural colours are interspersed throughout the range, helping to catch the eye of consumers and subtly separating the various offerings. Copy on the packaging also hints to the new tone of voice, which we have helped craft. Featuring more prominently on our newly designed website for them - www.primaljoy.co.uk - it continues to showcase the fun, positive and approachable nature of Primal Joy.
Credits:
Creative director: David Hills
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LONDON Advertising: Mandarin Oriental Hotel Group 'Our Fans'
Agency: LONDON Advertising
Client: Mandarin Oriental Hotel Group
Date: January 2017
Sir Peter Blake, a leading figure in the art world, and often referred to as the ‘Godfather of British Pop Art’, has been commissioned by Mandarin Oriental Hotel Group to create a collage which will cover Mandarin Oriental Hyde Park, London’s iconic façade during part of the hotel’s comprehensive phased renovation.
The immense collage entitled Our Fans, has been created to provide an eye-catching diversion along Knightsbridge. Our Fans, the largest artwork Sir Peter Blake has ever created, is a collage of 99 prominent faces, from Morgan Freeman and Helen Mirren to Joanna Lumley and Jenny Packham. All are regular guests at Mandarin Oriental Hyde Park, London as well as fans of the Group’s hotels around the world.
The collage has become Blake’s trademark format and one that he has returned to time and again over the years. “This artwork was very different to my usual way of working”, he said. “A collage is very time consuming and laborious, but this was more a matter of arranging the figures and making them work together - making sure no one had a cut-off shoulder or missing legs - that’s the skill of it. It was an amazing project to work on. Hopefully, people passing by will try to spot celebrities they recognize,” he added.
Credits:
Artist: Sir Peter Blake
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BBR Saatchi & Saatchi: Or Yarok (The Association for Safer Driving in Israel) 'Live Kill'
Agency: BBR Saatchi & Saatchi
Client: Or Yarok (The Association for Safer Driving in Israel)
Date: January 2017
Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.
Because they're ads.
So we decided to engrave the experience of watching a real car crash in young drivers' minds FOREVER.
By getting them to watch someone they love die.
By getting them to watch someone they love die.
LIVE.
Credits:
Chief creative officer: Yossi Lubaton
Chief creative officer: Jonathan Lang
VP creative director: Idan Regev, Idan Levy
Social and digital creative director: Idan Kilgerman
Creative team: Niv Herzberg, Evgeniy Utkin
Additional Credits: VP client services: Maya Salomon
Account executive: Shirley Konka
VP content & production: Dorit Gvili
Production manager: Maya Palmon
Creative coordinator: Eva Hasson
Video editor: Dan Deutsch
Traffic director: Ronit Doanis
Studio manager: Yaron Keinan
Graphic designer: Yulia Zak
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Saffron Digital: Saffron Digital 'New visual identity and website'
Agency: Saffron Digital
Client: Saffron Digital
Date: January 2017
Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is celebrating its 15th-anniversary by evolving its offering as a consultancy, incorporating new key members to the team, and setting up shop in Berlin and San Francisco.
To help signal this new stage for the company, Saffron has launched a new visual identity and website.
Credits:
Executive creative director: Gabor Schreier
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The Elimu Foundation: Blush Design Agency 'The Elimu Foundation branding'
Agency: The Elimu Foundation
Client: Blush Design Agency
Date: January 2017
The Elimu Foundation is a UK based charity, specialising in educating young girls in Africa by introducing them to digital technology. This gives them an opportunity to express their creative skills and abilities in a fun and interactive environment. Blush worked with Elimu to create a playful and vibrant identity which pays homage to the creative services the charity provides.
Credits:
Creative director: Rob Whyte
Additional Credits: Alex Dempsey and Leena Chauhan
Additional Credits: Alex Dempsey and Leena Chauhan
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