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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Each week we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from brands like Ad Council, Ikea, Doritos, and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
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: 'A Message From the Future'
Agency:
Client:
Date: January 2020
The Ad Council has launched a new film “A Message from the Future” as part of the Because of You campaign, a public service advertising campaign that addresses teen bullying. The new work encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community.
The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively.
In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.
Credits:
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: 'Wherever You Take Training'
Agency:
Client:
Date: January 2020
Study shows that 66% of people say they still haven’t found their place in sport, with 88% saying that they don’t see themselves as athletes.
The world’s leading sports retailer’s first ever global brand platform, created with We Are Pi, places local sports heroes at heart of messaging.
Credits:
Post Production
Edit Sjoerd Dekker & Chris Hicks Music Composer Marco Cucco
Colourist Ruben Labree Colour Facility The Compound
Audio Post Production Stainless sound Sound designer Nick Smith
Graphics Design Veronica Allara
Brand Intersport International
General Manager Marketing Christoph Frechen
Marketing Services Senior Manager Willy Beyeler
Agency
Agency WE ARE Pi
Chief Executive Officer Alex Bennett-Grant
Executive Creative Director Rick Chant
Executive Creative Director Barney Hobson
Creative Director Matteo Maggiore
Creative Director Valerio Mangiafico Lead Design Seth Josephs Designer Nick Fatouris
Designer Fleur Ellis
Director of Strategy Mark Lester
Strategist Paris Bethel
Managing Director Patrick Garvey
Business Director Agathe Derrstroff
Senior Account Manager Faye Tuckley
Account Executive Slav Slavov
Senior Producer Vyvy Ly
Research Producer Francesca Mirza
Senior Production Director Kim Buttery
Business Affairs Director Barrie Williams
Business Affairs Manager Emilie Douque
Production
Production Company Mr Frank
Director I AM HERE
Director of Photography Harry Wheeler Executive Producer Miguel Teixeira
Producer Mathilda Hedberg Production Manager Kathy Sihavong
Camera Assistant Scotland - Erin Currie & London - Philip Heron Sound Scotland: Jonny Mcloone. London: Rory Rea
Hair & Make Up Scotland - Rhona Stewart & London - Susana Mota
Photographer Piet Oosterbeek
Featured talent Emma-Jane Smith, Foysol Miah
General Manager Marketing Christoph Frechen
Marketing Services Senior Manager Willy Beyeler
Agency
Agency WE ARE Pi
Chief Executive Officer Alex Bennett-Grant
Executive Creative Director Rick Chant
Executive Creative Director Barney Hobson
Creative Director Matteo Maggiore
Creative Director Valerio Mangiafico Lead Design Seth Josephs Designer Nick Fatouris
Designer Fleur Ellis
Director of Strategy Mark Lester
Strategist Paris Bethel
Managing Director Patrick Garvey
Business Director Agathe Derrstroff
Senior Account Manager Faye Tuckley
Account Executive Slav Slavov
Senior Producer Vyvy Ly
Research Producer Francesca Mirza
Senior Production Director Kim Buttery
Business Affairs Director Barrie Williams
Business Affairs Manager Emilie Douque
Production
Production Company Mr Frank
Director I AM HERE
Director of Photography Harry Wheeler Executive Producer Miguel Teixeira
Producer Mathilda Hedberg Production Manager Kathy Sihavong
Camera Assistant Scotland - Erin Currie & London - Philip Heron Sound Scotland: Jonny Mcloone. London: Rory Rea
Hair & Make Up Scotland - Rhona Stewart & London - Susana Mota
Photographer Piet Oosterbeek
Featured talent Emma-Jane Smith, Foysol Miah
Post Production
Edit Sjoerd Dekker & Chris Hicks Music Composer Marco Cucco
Colourist Ruben Labree Colour Facility The Compound
Audio Post Production Stainless sound Sound designer Nick Smith
Graphics Design Veronica Allara
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: 'Menutaur'
Agency:
Client:
Date: January 2020
Things are stacking up at Jack in the Box— and not just in burger patties! In the latest campaign by David&Goliath, Jack in the Box introduces the electric guitar- wielding, stack-rockin, mythical character Menutaur who’s the physical manifestation of Jack’s food- hacking spirit.
The animated, super-buff Minotaur-stacked-on-Centaur partners with Jack Box to electrify Gen-Zers with a new line of menu items they can stack up with extra burger patties, fish filets, or sausage patties for just an extra buck. Because it never hurts to add a little extra stack-licious flavor to your already delicious meal.
The campaign taps into the cultural phenomenon of ‘stacking’ which has taken the QSR industry by storm. That and the desire for the Gen-Z consumers to mix, match, and stack, creating food experiences that are entirely their own, and insta-sharable. With the introduction of Menutaur, Jack in the Box illustrates their desire for patrons to experiment with their food, as they have always done behind the scenes.
Credits:
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: 'Dots'
Agency:
Client:
Date: January 2020
In partnership with Bordeaux, France-based non-profit, Un Rien C'est Tout, FF Los Angeles developed their first branding campaign around the message that "For you, it may be nothing, but for others, it is a lot."
They took an artistic approach to the campaign, working with Spanish artist Pablo Jurado Ruiz, who used pointillism to illustrate the impact of one single euro on the life of people in need. This included 53-year-old former homeless man, Bernard; Gwenola, 49, in cancer remission; and Murat, 21, young tennis player with a disability. A movie will also be released, unveiling the prints, voiced by French actor Vincent Lindon, French journalist Marie Drucker, and Antoine Griezmann, World Cup champion.
Credits:
Credits:
Agency: FF Los Angeles
Client: Un Rien C’est Tout
Title of ad: Dots
Chief Creative Officers: Fred & Farid
Brand Supervisor: Cécile Duffau
Agency Supervisor: Jules Chaffiotte
Copywriter: Radouane Guissi
Art Director: Radouane Guissi
Artist : Pablo Jurado Ruiz
Agency Producer: Andy Caramanzana
Production Company: Fanciful Fox
Photographer: Ken WongYoukHong
Production Company City: Los Angeles
Director: Fanciful Fox
Place of shoot: Los Angeles
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: 'Why We Make'
Agency:
Client:
Date: January 2020
People want to do everything they can to make their home a sanctum, live by their values and fulfill their individual needs. Everyone knows that Ikea sells affordable furnishings, but not everyone knows that Ikea makes choices - throughout their business and their supply chain - to have a more positive impact on people and the planet.
The new Olivier Gondry-directed campaign is called 'Why We Make' as it outlines the purpose and the “why” behind many of Ikea’s long-standing corporate practices and initiatives.
At a time when corporate responsibility and ethical consumption are more on trend than ever, Ikea reintroduces itself to the US market with a message that perhaps isn’t so new at all. Because everything from their sustainability initiatives, to inclusive employment practices, to community building and innovative product design with purpose have always been core to what Ikea is all about – and all in service of helping people live their dream.
Credits:
Client: IKEA USA
Christine Whitehawk - US Communications Manager
Marques Davis - External Communications Specialist
Charlene Tea - Interior Design Specialist
Jaclyn Van Wert - Interior Design Specialist
Agency: Ogilvy New York
Vicki Azarian – Executive Creative Director
Della Mathew – Group Creative Director
Monica Apodaca – ACD Art Director
Andrew Chisholm – ACD Copywriter
Claire Morris – Managing Director
Zac Rosenberg – Account Director
Tillie Fell – Account Director
James Sullivan - Assistant Account Executive
Leslie Stone – Director of Strategic Services
Dan Brenikov – Director of Strategy, Customer Engagement and Commerce
Executive Producer –Jenna Gartland
Producer – Josh Kornrich
Producer – Meg Dibley
Sr. Business Affairs Manager – Sean McGee
Executive Producer, Music– Michael Freeman
Production Company: Partizan
Director – Olivier Gondry
Executive Producer/Managing Partner – Lisa Tauscher
Line Producer – Russell Curtis
Editorial Company: Whitehouse Post
Editor – Jessica Mutascio
Assistant Editor:Alejandro Villagran
Executive Producer: Caitlin Grady
Producer: Malia Rose
Color: The Mill
Colorist: Mikey Rossiter
VFX: Carbon
Executive Producer: Nick Haynes
Executive Creative Director: Liam Chapple
Senior Producer: Alex Decaneas
VFX Supervisor / Lead Flame: Matt Reilly
Flame: Chihcheng Peng, Chris Wiseman, Joe Scaglione
GFX: Max Benjamin
Audio Record / Mix: Sonic Union
Engineer: Mike Marinelli
Music: Storefront Music
Producers: John “Scrapper” Sneider & Adam Elk
Vin Alfieri -- Composer
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: 'Post Limon'
Agency:
Client:
Date: January 2020
Doritos dropped a new commercial that aired exclusively during the 2020 Grammys in support of its latest bold flavor, Doritos Flamin’ Hot Limón, featuring mega hip-hop artist and Grammy four-time nominee Post Malone. To celebrate the new flavor, Doritos is introducing you to Post Limón – he looks and sounds just like Post Malone but with a Flamin’ Hot Limón twist…and maybe even with some new ink - Doritos-shaped.
Doritos’ latest partnership follows previous highly successful collaborations featuring hip-hop/R&B icons like Chance the Rapper, Busta Rhymes and Lil Baby, and the brand is excited to once again take things to Another Level with superstar Post Malone.
Credits:
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: 'Big Game Party'
Agency:
Client:
Date: January 2020
At a time when everyone is obsessed with removing risk from the world, FanDuel Sportsbook has found the one eccentric sports fan who’s intent on putting it back in.
In advance of the Super Bowl, FanDuel is inviting sports enthusiasts to make a risk-free first bet of up to $500.
To promote this offer, FanDuel has partnered with BBH New York to create a campaign that stars a user who has intentionally replaced the risk that FanDuel has removed from betting on the Big Game, by filling his big game party with exciting dangers – ranging from trip hazards to jerry-rigged electrical outlets and poisonous reptiles. “If FanDuel is going to take risk out of the world, it’s on me to add it back,” he says to the dismay of his party guests.
Running on TV, digital and social up through the big game on Feb. 2, the work continues the quirky, self-aware humor of previous FanDuel campaigns developed with creative partner BBH New York.
The TV spots will run on most major TV channels in the four Sportsbook states – New Jersey, Pennsylvania, West Virginia and Indiana.
Credits:
Agency BBH NY
Chief Creative Officer: Gerard Caputo
Executive Creative Director: Jonathan Mackler
Creative Director/CW: Scott Cooney
Creative Director/AD: Diego Fonseca
Motion Designer and Editor: Roman Micevic
Head of Account Management: Alex Monger
Account Director: Shana Honig Horowitz
Head of Production: Brooke Kaylor
Senior Content Producer: Shelley Giera
Head of Planning: Tom Callard
Strategy Director: Helene Dick
Director of Business Affairs: Librado Sanchez
Project Director: Adam Taverniti
Client FanDuel
Chief Marketing Officer: Mike Raffensperger
Executive Creative Director: Steven Giraldi
VP Communications & Brand Strategy: Simon Kennedy
VP Integrated & Product Marketing: Kelley Walker
Director of Integrated Marketing: AJ Mazza
Associate Creative Directors: Keith Wasser, Edgar Gallardo
Senior Creative Operations Associate: Jessica Maitner
Production Company Hungry Man
Director: Conor Byrne
Director of Photography Mateo Londono
Executive Producer Kevin Byrne
Line Producer Tyler Byrne
Edit/Post Company: Cosmo Street/SwitchFX
Editor Tom Scherma
Assistant Editor Jared Zygarlicke
Head of Production Anne Lai
Flame Artist Jake Weeks
Post Producer Cara Flynn
Color Grade: Company 3
Colorist Tim Masick
Senior Producer Kevin Breheny
Sound Design/Mix: Sound Lounge
Mixer/Audio Engineer Tom Jucarone
Producer Alicia Rodgers
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: 'Great Moments'
Agency:
Client:
Date: January 2020
Indeed will launch three new TV commercials beginning 26 January during the Grammy’s broadcast as part of Indeed’s new brand campaign, 'Great Moments'. The new ads were directed by Academy-award winning director James Marsh and developed by Indeed’s internal agency.
These new commercials focus on highlighting the idea that “great moments are the work of many.” Great achievements take all kinds of great talent. When job seekers put their unique strengths to work, it has a positive impact on our world.
The second spot, Moon Landing, will air during the Oscars.
Credits:
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: 'Run to Reconnect'
Agency:
Client:
Date: January 2020
A tried and tested antidote to stress, Adidas wants more people to use running as an avenue to get away from mental pressures.
Its 'Run to Reconnect' campaign stems from the insight that three out of four people said they were unable to cope with stress last year.
Developed by TBWA, the campaign works to show the benefits of running as a moment to disconnect. This is communicated through the experiences of four runners who relate their own experiences about how running can help them to manage stress.
One of these, global ambassador Ally Love, said: “I think being overwhelmed naturally occurs in everyone’s life. Running was an avenue for me. It was a place that not only did I get away, but I was able to be present.”
Each jogger's story is told as an individual film supported by social, retail and e-com activity.
The work dovetails with the launch of a new lightweight running collection called Focusebreathein, which is said to offer a seamless fit that helps focus the wearer on the art of ‘mindful’ running - an emphasis on meditation and clearing your thoughts while pounding the streets.
Credits:
Brand: adidas
Client (name & job title): Sarah Hoerl, Global Comms Manager
Agency: TBWA
Name of campaign: Run to Reconnect
Chief Creative Officer: Andy Jex
Creative Director: Andre Gray, Thomas Julien
Creatives: Harriet Russell-Vicks, Lauren Buggins
Business Director: Tomas Pruijs
Head of Strategy: Natalie Gruis
Designer: Anthony Smyrski, Lot Madeleine
Production company: Glam PR
Director: Amandla Baraka
Producer: Sophie Campbell \ Rosemarie Praaning
DOP: Rick Starick / Imani Nikyah Dennison
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: 'Today You, Tomorrow Me'
Agency:
Client:
Date: January 2020
There are few parables more iconic that of the ‘Good Samaritan’, teaching generations to love and respect those around them, regardless of their differences.
Great Guns celebrates such a message in a touching new short in association with Love Has No Labels – a movement that promotes acceptance and inclusion of all people across race, religion, sexual orientation, age, and ability.
Directed by Chris Neal, ‘Today You, Tomorrow Me’ is an emotionally resonant film that tells the story of two families who, despite their differences, come together when help is most needed.
Credits:
Production Company: Great Guns
Director: Chris A. Neal
Writer: Chris Neal
Director of Photography: JP Summers
1st AC: Matt Hebert
Gaffer: Jarrod Wilson
Key Grip: Chris McAlister
Sound: Andrew Belcher
Editor: Glen Montgomery
Additional Edits: Chris Neal
Original Score: Kneelio
Sound Design & Mix: Christian Stropko
Executive Producers: Chris Neal, Cameron Trejo, Laura Gregory, Thom Fennessey
Producer: Chris Weatherly
Pursuit Vehicle: Reelbros Media
Vehicle Op: John Hebrank
Vehicle Assit: Alex Shreer
Production Assistants: Noah Glynn, Daynen Biggs, Adam Daley, Ryan Neal, Matt Magana
Director: Chris A. Neal
Writer: Chris Neal
Director of Photography: JP Summers
1st AC: Matt Hebert
Gaffer: Jarrod Wilson
Key Grip: Chris McAlister
Sound: Andrew Belcher
Editor: Glen Montgomery
Additional Edits: Chris Neal
Original Score: Kneelio
Sound Design & Mix: Christian Stropko
Executive Producers: Chris Neal, Cameron Trejo, Laura Gregory, Thom Fennessey
Producer: Chris Weatherly
Pursuit Vehicle: Reelbros Media
Vehicle Op: John Hebrank
Vehicle Assit: Alex Shreer
Production Assistants: Noah Glynn, Daynen Biggs, Adam Daley, Ryan Neal, Matt Magana
Cast:
Alex House
Christopher Bustos
Elizabeth Selby
Andrea Carranza
Alex House
Christopher Bustos
Elizabeth Selby
Andrea Carranza
Inspired by Justin Horner aka 'rhoner'
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: 'We've All Been There'
Agency:
Client:
Date: January 2020
Independent creative agency, Don’t Panic, and the environmental campaigners, Friends of the Earth, have launched 'We’ve all been there.’ A 90-second film, it features Jasmine Jobson, of Netflix’s Toy Boy fame.
According to a national YouGov poll in January 2020 over 70% of the UK’s 18-24 year old population is not only worried, but anxious about climate change. Commissioned by Friends of the Earth, evidence shows that many of Great Britain’s population are concerned that they, and their local councils, are not doing enough to help the environment.
According to a national YouGov poll in January 2020 over 70% of the UK’s 18-24 year old population is not only worried, but anxious about climate change. Commissioned by Friends of the Earth, evidence shows that many of Great Britain’s population are concerned that they, and their local councils, are not doing enough to help the environment.
To ensure that each individual is aware that they’re not an anomaly, the new campaign ‘Take Back Tomorrow’ not only demonstrates how these feelings are the norm, but directs the audience to tangible solutions that they can adopt - giving assurance that there is a real plan to tackle the climate crisis.
Credits:
MD: Joe Wade Creative Partner: Rick Dodds Senior Account Manager: Kath Lewis Senior Project Manager + Producer: Jennifer Clare Houlihan
Senior Engagement Strategist: Florence Auckland Creatives: Madeline Charles, Jake Moss, Manuel Fleitas, Alex Allmeida, Graphic Designer: Ellen Crowther
Production: Stink Films Director: Eoin Glaister Executive Producer: Blake Powell Producer: Martha McGuirk Production Manager: Georgia Stamp Production Assistant: Nellie Heron-Anstead Locations Manager: Conor White Andrews
1st AD: Gareth Tandy 2nd AD: Joe Jones Runner: Maddie Davies
DOP: Fabian Wagner Focus Puller: Philip Heron 2nd AC: Josh Tilley Grip: Peter Olney 2nd Grip: Malcom McGilchrist Maxima Rig: Clive Williamson Crane Tech: Adam Samuelson DIT: Davo McConville Playback: Pete Hodgson Sound: Ioannis John Pavildes
Senior Engagement Strategist: Florence Auckland Creatives: Madeline Charles, Jake Moss, Manuel Fleitas, Alex Allmeida, Graphic Designer: Ellen Crowther
Production: Stink Films Director: Eoin Glaister Executive Producer: Blake Powell Producer: Martha McGuirk Production Manager: Georgia Stamp Production Assistant: Nellie Heron-Anstead Locations Manager: Conor White Andrews
1st AD: Gareth Tandy 2nd AD: Joe Jones Runner: Maddie Davies
DOP: Fabian Wagner Focus Puller: Philip Heron 2nd AC: Josh Tilley Grip: Peter Olney 2nd Grip: Malcom McGilchrist Maxima Rig: Clive Williamson Crane Tech: Adam Samuelson DIT: Davo McConville Playback: Pete Hodgson Sound: Ioannis John Pavildes
Gaffer: Peter Bishop Electrician: Greg Probert Electrician: George Castle
Art Director: Sean Hogan Art Director Asst: David O’Neill Props Asst: Martin Rooney Art Dept Asst: Kat Hawker Rubbish Truck Driver: Martin Galapin
Hair and makeup: Shamirah Sairally Costume: Rhona Ezuma
Stunt Coordinator: Jim Dowdall Stunt Double: Maria Hippolyte
Medic: Alex Gardner Animal Wrangler: Gill Raddings
Camera Truck: Gary Smith Minibus: Andy Doyle Dining Bus: Bob Payne Lighting Truck: Dave Gray Grip van: Jordan Worley Alpina Van: Steven Passinghan
Cast: Hero: Jasmine Jobson Rubbish Truck: Edward Aczel Extras: Jill Buchanan, Stuart Whelan, Jason Shillingford,
Edit House: TRIM Editor: James Forbes-Robertson Producer: Polly Kemp Edit Assist: Solène Henry
Post House: Unit Executive Producer: Alison Wendt Grade: Denny Cooper VFX Artists: Milo Paterson & Scott Ryan
Audio Post-Production: GCRS Sound Designer: Aaron Taffel Producer: Molly Butcher Composer: Conor O' Brien Music Consulting: 5 Missions More Abla El-Sharnouby & Tom Simpson
Art Director: Sean Hogan Art Director Asst: David O’Neill Props Asst: Martin Rooney Art Dept Asst: Kat Hawker Rubbish Truck Driver: Martin Galapin
Hair and makeup: Shamirah Sairally Costume: Rhona Ezuma
Stunt Coordinator: Jim Dowdall Stunt Double: Maria Hippolyte
Medic: Alex Gardner Animal Wrangler: Gill Raddings
Camera Truck: Gary Smith Minibus: Andy Doyle Dining Bus: Bob Payne Lighting Truck: Dave Gray Grip van: Jordan Worley Alpina Van: Steven Passinghan
Cast: Hero: Jasmine Jobson Rubbish Truck: Edward Aczel Extras: Jill Buchanan, Stuart Whelan, Jason Shillingford,
Edit House: TRIM Editor: James Forbes-Robertson Producer: Polly Kemp Edit Assist: Solène Henry
Post House: Unit Executive Producer: Alison Wendt Grade: Denny Cooper VFX Artists: Milo Paterson & Scott Ryan
Audio Post-Production: GCRS Sound Designer: Aaron Taffel Producer: Molly Butcher Composer: Conor O' Brien Music Consulting: 5 Missions More Abla El-Sharnouby & Tom Simpson
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