KiwiHarvest up-cycles food advertising billboards for its Annual Report

National food rescue charity KiwiHarvest has used up-cycled food advertising billboards destined for landfill to create its 2019 Annual Report, which showcase its mission of repurposing valuable resources discarded by the food industry

New Zealand-based KiwiHarvest is a not for profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand.

The design of the Annual Report, created by Wunderman Thompson, has pages that feature rescued food sourced from the KiwiHarvest warehouse. The wide variety of food has had the labels and packaging re-designed to incorporate key Annual Report copy.

The heavy-duty and high-quality vinyl skins have been cut up and stitched to create a gallery set of individual covers.

“Our partnership with Wunderman Thompson has allowed us to create meaningful story telling in an arresting and engaging way, that demonstrates the impact we make on food insecurity, whilst diverting product away from land-fill,” said Gavin Finlay, the chief executive at KiwiHarvest.

“We value the journey they have taken us on and the design value they have injected into our business.”

: 'KiwiHarvest 2019 Annual Report '

Agency:

Client:

Date: January 2020

National food rescue charity KiwiHarvest has used up-cycled food advertising billboards destined for landfill to create its 2019 Annual Report, which showcase its mission of repurposing valuable resources discarded by the food industry

KiwiHarvest is a not for profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand.

The design of the Annual Report, created by Wunderman Thompson, page features rescued food sourced from the KiwiHarvest warehouse. The wide variety of food has had the labels and packaging re-designed to incorporate key Annual Report copy.

The heavy duty and high-quality vinyl skins have been cut up and stitched to create a gallery set of individual covers.

“Our partnership with Wunderman Thompson has allowed us to create meaningful story telling in an arresting and engaging way, that demonstrates the impact we make on food insecurity, whilst diverting product away from land-fill,” said Gavin Finlay, the chief executive at KiwiHarvest.

“We value the journey they have taken us on and the design value they have injected into our business.”

 

 

Credits:
 

 

 

Client – KiwiHarvest

Chair – David Kirk

Founder – Deborah Manning

Agency – Wunderman Thompson New Zealand

Executive Creative Director – Justin Barnes

Creative Concept, Art Direction and Design – Glenn Chapman

Senior Account Director – Eduardo Hernandez

Account Manager – Shirlyn Naidu

Studio – Iain Wood

Account Exec – Joy Wood

 

Photographer – Toaki Okano

Retoucher – Dan Florin Spataru

Printer – Simon Skelton @ Static Communicate

 

Contributors:

Jason Jones @ Collective Force

Libby Cavenett @ Collective Force

Tags: New Zealand

 

 

 

 

Loading...