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RAF Benevolent Fund takes viewers on emotional journey in reminiscent film
Premium: The Royal Air Force (RAF) Benevolent Fund has released an evocative animation, created by Art&Graft, that remembers the brave servicemen and women who have served the UK. Established at...
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Comical NHS ad encourages Brits to call 111 instead of self-diagnosing
Premium: The NHS has unveiled a comical campaign in a bid to increase the use of 111 – its free phone line for healthcare needs are 'less urgent than 999'. Marking M&C Saatchi's first work for the...
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Singapore Committee for UN Women gives insight into Rohingya refugee crisis
Premium: Singapore Committee for UN Women has released a film to educate and engage the public around the crisis that is impacting hundreds of thousands of lives in the Asia Pacific.The film, created...
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Apple takes poignant foodie angle in its latest iPhoneXS-shot Chinese New...
Premium: Apple is continuing its Chinese New Year theme of shooting ads using its own phones but has refreshed the story for 2019, focusing on the tradition of taking a ‘taste of home’ back after the...
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ANZ Bank and Nike break ground by partnering to celebrate five-time...
Premium: ANZ Bank and Nike have come together to celebrate Paralympic tennis champion Dylan Alcott who won his fifth Australian Open crown this weekend.The two brands, alongside ad agency...
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National Geographic's disappearing poster draws attention to declining big...
Premium: The National Geographic has commissioned Tin Man to launch an emotive campaign to raise awareness to its 'Big Cat Initiative' - a scheme to support scientists and conservationists working to...
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Skittles encourages young Chinese to speak up against nosey relatives this...
Premium: Skittles has taken a subversive view on the Chinese New Year tradition of the reunion dinner, encouraging young Chinese people to be honest and speak up to their relatives.Traditionally...
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Jason Bateman leads Hyundai's Super Bowl spot exploring life's best and worst...
Premium: Hyundai has unveiled its Super Bowl commercial with actor Jason Bateman, taking an elevator ride through a building filled with life's best and worst experiences. Developed by Hyundai's agency...
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The Times of India launches initiative to give Indian migrants the right to vote
Premium: India's third largest newspaper - The Times of India (TOI) - has launched a 'Lost Votes' campaign that calls for electoral reform to bring in the vote of Indian migrants into the general...
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Ads We Like: CIMB pokes fun at claims to the origins of auspicious Chinese...
Premium: CMIB bank has decided on humour as the route to people’s hearts this Chinese New Year, as it tells a story mocking the competing claims over the origins of Yee Sang (or Yu Sheng) in its...
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ActionAid India warns parents about spotting the signs of child abuse
Premium: ActionAid India has launched a campaign in India to highlight child sexual abuse and aims to encourage adults to address such violence.The campaign, which is called #JoinTheDots and created by...
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Creative Works APAC: CNY special featuring Apple, Peppa Pig, CIMB, Pepsi & more
Premium: Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from the Asia Pacific region.Make sure to vote for your favourite campaign by clicking on the...
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McDonald's ad evokes the comfort of a home delivery, on a rainy Parisian day
Premium: McDonald's looks at its home delivery service through the lens of its customers in a print campaign created by TBWA\Paris. When it rains outside, and the hunger pangs begin to start, the...
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River Island campaign celebrates the changing face of modern families
Premium: River Island is exploring the changing face of modern families as part of its SS19 campaign, created by Studio Blvd. #ThisIsFamily follows in the footsteps of last year's 'Labels are for...
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Plight of poached rhinos, elephants and pangolins takes centre stage in Vietnam
Premium: In a bid to bring attention to the increasing number of animals being poached yearly for their horns, tusks, scales, and meat due to unfounded rumors, WildAid is challenging common...
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Marks & Spencer takes ‘rethink’ campaign to India to inspire fashion-forward...
Premium: British retail brand Marks & Spencer (M&S) has launched its first campaign specifically for the India market, aiming to appeal to Indian consumers’ fashionable side.The ‘rethink’...
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Hendrick’s gin turns the cucumber into an unlikely Valentine’s Day star
Premium: Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts.The campaign, by Iris Singapore...
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Holden stages heist in campaign to showcase new models
Premium: Holden has released a Hollywood-style trailer to showcase how its sports utility vehicles (SUVs) meet the different needs of Australian and New Zealand drivers.In the fast-paced, action-packed...
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Apple showcase how Japanese creatives use MacBooks to inspire students
Premium: Apple has launched a new campaign in Japan that turns the spotlight on the inspiring real-life creative efforts of college students.The campaign, called “Behind the Mac” and created by...
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ANZ Bank celebrates LGBTIQ+ in Australia with colourful street signs
Premium: Australia and New Zealand Banking Group (ANZ Bank) is transforming street signs beyond inner-city Sydney to show its support for LGBTIQ+ inclusion.As 84% of LGBTIQ+ individuals in Australia...
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