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Plano drives home awareness of tackling myopia in new campaign
Premium: Plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.The campaign, called #SeePastTheScreen, is...
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Bud Light and MillerCoors #corntroversey continues with thespian ‘Dilly...
Premium: After using its bumper buy of Super Bowl spots to launch its #corntroversy 'ingredient transparency' campaign,Bud Light is once again using a very public window – the Oscars ad break – to...
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Lux unveils new brand purpose to focus on women who defy stereotypes
Premium: Lux has unveiled its new brand purpose which aims to inspire women to defy judgement and express their femininity unapologetically.The Unilever-owned brand chose this purpose after it found...
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KFC creates social media drive thru ad so feed-scrollers get fed
Premium: KFC Middle East has offered its take on a 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a click of a button. As users scroll...
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Frank Health Insurance builds voice app to help consumers get the right...
Premium: Frank Health Insurance has created a voice app for the Private Health Industry (PHI) category in Australia, built for the Google Assistant.The app, created with the help of WhiteGrey, aims to...
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Bulla reinvents ice cream tubs to function as sandcastle buckets
Premium: Bulla has reinvented the classic ice-cream tub to become a sandcastle maker in a bid to spread the message of waste prevention.As Australians produce three million tonnes of plastic each year...
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Carling’s 'Made Local' gets a second wind with LGBTQ+ inclusive football team
Premium: Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.As...
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Sky Sports and Renault partner up on 'With You All the Way' campaign
Premium: Renault has partnered with Sky Sports on a branded content campaign that promotes the new Renault Kadjar. The 'With You All the Way' campaign sees sports journalist Jeff Stelling drive...
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Crash survivors share stories on seatbelt importance in NZ government ad
Premium: The New Zealand Transport Agency (NZTA) has launched a campaign which aims to get young drivers to put on their seatbelts when driving by telling the stories of crash survivors.According to...
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NBI highlights salt abuse in Australia with light-hearted film
Premium: Neptune Bio-Innovations (NBI) has created a campaign to raise awareness around salt-related heart disease and get Australians to reduce their salt intake and improve their heart health.To...
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Write a will to avoid drama at funerals, Foxwood tells Singaporeans
Premium: To get Singaporeans to start thinking about the traditionally taboo subject of writing a will, Foxwood Wills Services released a film to show the chaos that ensues at a man’s funeral when he...
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Iris address workplace gender stereotypes with all-male calendar
Premium: To address the unconscious biases that men form and act on, and biases that women are not able to break free from, Iris has released an all-male calendar to mark International Women’s Day...
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Ikea taps local Hokkien dialect in Penang to promote new store
Premium: To celebrate for the opening of its first store in Penang, Malaysia, Ikea is using the Hokkien dialect to to celebrate the local heritage in its campaign.While the four major languages widely...
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Manulife addresses misconceptions around heart attack symptoms in acting...
Premium: Manulife has launched a campaign in Singapore to help educate people about the subtle warning signs of real-life heart attacks. The campaign, which is called ‘Stop The Drama’, was created for...
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AAMI uses Spotify to warn drivers about impending road hazards
Premium: Spotify has teamed up with the Australian Associated Motor Insurers (AAMI) to alert drivers of impending road hazards via Spotify native ads.AAMI used the streaming platform’s geolocation...
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SBI Life Insurance aims to empower Indian women with new breast cancer tool
Premium: SBI Life Insurance has launched a breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.The campaign is called ‘Thanks A Dot’ and was...
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Lux buys search results around male-dominated jobs to put women into the...
Premium: Unilever brand Lux has launched a campaign in Saudi Arabia to insert women into the spotlight around searches for male-dominated jobs.The campaign, called #IntoTheSpotlight, used paid search...
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Hahn unveils gluten-free beer for health-conscious consumers
Premium: Australian beer brand Hahn has launched a gluten-free beer, called Ultra Crisp, which it hopes can attract the 'everyday' person.The campaign, created by Thinkerbell, shows the journey of a...
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Virgin Australia showcase a ‘healthy dose of cheekiness’ in new campaign
Premium: Vrigin Australia is promoting its offerings like Economy X, in-flight Wi-Fi and inclusive airfares with a new campaign.Created by DDB Sydney, the Economy X spot shows a tall man having...
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Amazon taps into the budget seekers mindset in its latest India campaign
Premium: Amazon India has taken a local insight to show its range of items at value prices, as it seeks to solidify its place in a competitive Indian e-commerce market.Amazon describes its insight of...
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