Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 15 May.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Midnight Oil: Bethesda Softworks 'TranStar Personality Test'

Agency: Midnight Oil

Client: Bethesda Softworks

Date: April 2017

Midnight Oil & Bethesda launched a sweepstakes promotion for Bethesda’s latest title, PREY. The campaign
engages fans by encouraging them to take a Rorschach personality test to see if they are eligible to work aboard the
Talos I Space Station. The test goes through deep psychological questions as Rorschach-inspired Typhons
transform in front of users. At the end of the experience, users are able to connect their Facebook account and
create a custom profile video avatar that uses a moving Typhon-Rorschach overlay. The customized asset reinforces
the brand, and invites new audiences to discover PREY. Participating in the program and creating a video avatar
enters users into a grand prize sweepstakes where they can win out-of-this-world prizes, including a 4K home
entertainment system and a trip to Space (camp)! www.transtarawaits.com

Credits:
 

 

 

 

 

Bethesda
Midnight Oil Agency
Black And Red

Tags: World, marketing, web design, Gaming

 

 

Promo Video for Socials

 

 

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Mynt Design: Polar 'Polar M600 Product Launch Ad Campaign'

Agency: Mynt Design

Client: Polar

Date: April 2017

An unorthodox approach to communicating the features and benefits of Polar's smart, sports watch, the M600.
Designed to stand out from the brand's competitors, the advert delivers a level of dry, Scandinavian humour to showcase some of the watch's features & benefits in an original way.
It's about living smart & training smarter.
With Polar's M600 watch, Now You Can.

Credits:
 

 

 

 

 

Lead Creative Agency - Mynt Design

Tags: UK, advertising, film, TV advertising, Online Advertising

 

 

 

 

Polar | M600 Product Launch Ad

 

 

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DLV BBDO: Tempo 'The pregnancy test for men'

Agency: DLV BBDO

Client: Tempo

Date: April 2017

Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygiene & against illness. Unfortunately, this old promise that made Tempo so successful gradually became part of the problem: the brand was still talking about allergies, colds and other unpleasant conditions. As a result, affection for the brand cooled. This campaign sought to reinvigorate the brand by making it relevant and by forging an emotional connection with consumers.
BBDO made Tempo stand not only for illness and unpleasant conditions, but also for happy moments too. And no event could be happier and more emotional than a pregnancy announcement.
They started by studying the emotional/behavioural patterns of the couples who go through this situation in life to understand that only 28% of women discover they’ll be moms in the presence of their partners. To ensure that the other 72% of them live that moment in a less solitary and impersonal way, BBDO switched the roles by creating a sharing pregnancy test that reveals the results to the man first, so he can let his woman know whether or not she is pregnant in a sweeter way.
This way, for the first time in history, on March 18 a man announced to his partner that they would become parents. As expected, conservatives and feminists attacked the man and the idea, clashing against thousands of people in favour of this alternative scenario. This national debate gave Tempo the opportunity to take a stand for consumers' right to choose how to live this emotional moment by activating celebrities, influencers, individuals and groups who got the first samples of our pregnancy test and started sharing their support of this innovation and the brand behind it.
In doing so, Tempo connected with audience in a manner no other brand has ever done and encouraged them to associate its hankies with the most emotional moments of life too.

Credits:
 

 

 

 

 

Advertising Agency: BBDO, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Directors: Michele Picci, Andrea Jaccarino
Copywriters: Monica Carallo, Valentina Amenta
Art Director: Francesca Montrucchio
Head of Digital / Integration: Ilaria Mosca
Head of Social Media: Nicola Guarino
Social Media Strategist: Carlo Crudele
Account Director: Marina Mastandrea
Account Executive: Marta Lucattelli
Strategic Planner: Alessandro Mese
Head of Production: Alessandro Pancotti
Creative Technologist / UX Designer: Paul Tapia
Project Manager: Roberto Nuccio
Head of Design: Luca Anania
Designer: Alice Fattore
Director: Matteo Masin

Tags: Italy, design, Branding, digital, advertising, IoT

 

 

Pregnancy test for men (video)

 

 

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Y&R London: Made by Dyslexia 'Dyslexic sperm bank '

Agency: Y&R London

Client: Made by Dyslexia

Date: May 2017

Sir Richard Branson launched a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank” this week, a concept created and produced by Y&R London. Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help the world properly understand and support dyslexia.

Made by Dyslexia will campaign to change perceptions, so that dyslexia is seen as a different way of thinking rather than as a disadvantage. Working with experts and successful dyslexics, it will develop campaigns, tools and tests to explain dyslexic thinking. Many of the world’s most successful entrepreneurs, artists, and tech professionals are dyslexic, including Sir Richard Branson, demonstrating that dyslexic people can achieve great things when they focus on their strengths and get the right support in school.

The “sperm bank”, while not accepting actual donors, was chosen as a theme and setting for the launch because some sperm banks have not let dyslexics donate until very recently, and have even described dyslexia as a “neurological disease”, highlighting how far peoples’ understanding of dyslexia still needs to change. One in ten people are dyslexic, accounting for more than 6.5 million people in the United Kingdom, so this is a major issue.

Y&R London CCO Jon Burley: “Made By Dyslexia is an extraordinary charity with an extraordinary point of view: dyslexia is not a disadvantage, but an advantage that has helped shape the modern world. We are extremely proud to have developed The Dyslexic Sperm Bank - a truly provocative, imaginative and culturally powerful idea that is worthy of their vision and ambition.”

Credits:
 

 

 

 

 

Y&R London
Other WPP agencies

Tags: UK, design, Branding, website, advertising, digital, website design

 

 

 

 

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Decembrist : Space2b 'Huddled Projections'

Agency: Decembrist

Client: Space2b

Date: April 2017

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg.

"Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space.

Credits:
 

 

 

 

 

Advertised brand: Space2b (space2b.ru)
Advert title(s): Huddled projections

Advertising Agency: Decembrist, St.Petersburg, Russia
Agency website: http://decembrist.agency
Creative director/Art director: Anton Mokhov
Director/DOP: Ivan Egorov
Editor/Colorist: Victor Isamukhamedov
Helicopter Pilot: Alexey Nezdayminov (ONESKY.PRO)
Account Manager: Pavel Silchenko (Fullfarsh Team)
Production Manager: Oleg Isamukhamedov (Fullfarsh Team)
VJ: Vladimir Egorov (Fullfarsh Team)
Delivery and support: Yuriy Eremeev (Fullfarsh Team)
Backstage DOP: Bogdan Seredin
Photographer: Mikhail Klimovskyh
Music: Pavek Dovgal - Faust

Tags: Europe

 

 

Backstage

 

 

 

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Cloudfactory, The Mill, Sonny London: Strongbow Apple Cider 'A Nature Dream'

Agency: Cloudfactory, The Mill, Sonny London

Client: Strongbow Apple Cider

Date: April 2017

Apple rivers, grass roads, giant cats made of apples, trees replacing streetlights...they say dreaming is for dreamers, but Strongbow Apple Cider dares to disagree. The cider company decided to instead believe in the imaginations of those who can still dream of a world where nature can be brought back into the city.

Created by Cloudfactory, Director Fredrik Bond of Sonny London, and The Mill, ‘A Nature Dream’ is the latest installment in the brand’s Nature Remix campaign. The creative team cast Mary Mattingly and Monsieur Plant to play the leads in the film, two real individuals who dedicate their lives and passion to living organically.

Credits:
 

 

 

 

 

Agency
Agency: Cloudfactory
Producer: Lars Fabery de Jonge
Creative Partner: Sandrine Huijgen
Creative Partner: Jessica Kersten
Account: Steven Beukers, Olivia Koning

Production Company
Production Company: Sonny London
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
Director of Photography: Hoyte Van Hoytema
Art Director: Elliott Hostetter
Facility Company: Kinema Films Mexico
Executive Producer, Kinema Films: Jose Ludlow

Editorial
Editing Company: Marshall Street Editors, London
Editor: Patric Ryan

VFX
VFX: The Mill
Executive Producer: Leighton Greer
Producer: Alex Bader
Shoot Supervisor: Becky Porter, David Lawson
2D Lead Artist: Becky Porter
3D Lead Artist: David Lawson
FX Lead: Phill Mayer
Asset Lead: Chris Goodrich
2D Artists: Martin Karlsson, Jeannie Huynh (Remedy), Ben Smith, Daniel Lang, Jason Bergman
3D Artists: Juan Zavala, Sean Durnan, Shaun Comly, Ziye Liu, Jacob Bergman,
Erik Zimmermann, Ahmed Elmatarawi, Berk Hakguder, Charles Storniolo, Ziming Liu, Chase Webb, Robert Chapman, Cory Cosper, Bridget Warrington, Blake Guest, Jason Jansky, Danny Garcia, Michael Lori, Jenna Kind, Alice Panek, Freddy Para, Steven Olson, Samantha Pedregon
Matte Painting: Rasha Shalaby, Itai Muller
Concept Artist: Nathan McKenna, Krystal Sae Eua

Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator, Colour: Robert Cohen
Colourist: Adam Scott

Tags: UK

 

 

 

 

 

 

Strongbow 'A Nature Dream'

 

VFX Behind the Scenes: Strongbow 'A Nature Dream'

 

 

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The Gate London: Close Brothers 'Article 50 Topical Ad'

Agency: The Gate London

Client: Close Brothers

Date: March 2017

Topical ad to make it clear to the SME's of Britain that Close Brothers will support them no matter where Brexit takes us or how you feel about it. Timed to coincide with triggering of Article 50.

Credits:
 

 

 

 

 

Jean-Philippe Pare, Head of Group Marketing Close Brothers
Beri Cheetham, ECD The Gate
Carlo DeMartini, Designer The Gate
Ed Birth, Head of Account Management The Gate

Tags: UK, advertising, design

 

 

 

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2am Media: Lancashire Police 'Nest Lancashire'

Agency: 2am Media

Client: Lancashire Police

Date: April 2017

Nest Lancashire, a new victim support service, has been established to provide confidential advice and support for young people who have experienced crime either as a victim or as a witness.

http://nestlancashire.org/

We built the entire brand from the ground up, even down to the name. We wanted to steer clear of negative terminology in the first instance, as many victims either do not see themselves as victims, or simply don’t want to admit it. We also wanted to assure the public that the service can be used not just by victims themselves, but by witnesses surrounding crime.

Our main aim was to convey that the service was somewhere safe and familiar, where young people would feel secure in divulging sensitive information and beginning a path to recovery. We settled on the name Nest, as this is symbolic of the home—a place where you’re always able to go back to and where you feel you can be yourself.

Similarly, the intentional messiness of the logo is designed to indicated the sometimes scattered minds of those who have been victims of crime, and how with reassurance and support they can find peace and tranquility once again.

A Multi-Strand Campaign

We also created two video stories of people suffering through two very different kinds of victimisation. Danny is being physically and verbally bulled every day at school, while Emma is singled out due to sexting someone who she thought was close to her. In each story we see how abuse can take many different forms, and how Nest Lancashire is available to help.

The feet are almost always shot in a way that make the age, gender and race of the person ambiguous, enabling the viewer to easier empathise with this unfortunate situation.

Credits:
 

 

 

 

 

Pete Stubbs - MD - 2am
John Graham - Creative Director - 2am
Daryl Brunsden - Senior Web Developer - 2am
Ryan Mulholland - Copywriter - 2am
Bobby Pook - Videographer - Sumo Crucial Productions

Tags: UK, web design, design, Branding, video, digital, web development

 

 

 

 

 

 

Danny's Story

 

Emma's Story

 

 

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Red Brick Road: Soreen 'Are you a squidgy bit Soreen? '

Agency: Red Brick Road

Client: Soreen

Date: April 2017

Soreen launches new creative campaign, asking fans “Are you a squidgy bit Soreen?”

Soreen, the iconic British baker, has launched the new ‘Are you a squidgy bit Soreen?’ creative campaign across UK cinemas, bringing the deliciously quirky brand to life through playful animation.

The new cinema adverts, created by Red Brick Road, champion Soreen’s Original Malt Loaf, Malt Loaf bars and the Lunchbox Loaves range and their growing legion of fans.

The new campaign, which has three executions, is directed by Morgan Powell and Neil Kidney from Seed Animation, using playful conversational exchanges to give voice to the brand’s cult followers. Each will be shown across cinema and digital across the country highlighting the nutritional value of Soreen as a healthier treat for a range of different audiences, and will run alongside sampling initiatives.

As an extension of the campaign, Soreen are also taking part in a six-month summer sponsorship of ODEON’S Kids Club film screenings where the adverts will broadcast across the blockbuster season of films such as Disney’s Moana, Sing and Trolls.

The first advert will focus on Lunchbox Loaves as healthier treats that mums can finally say yes to. As they meet the nutritional guidelines set for schools by the Children’s Food Trust, Soreen’s delicious Lunchbox Loaves are the perfect snack mums can feel good about and that their children will enjoy.

The second and third films will launch in June, highlighting the nutritional credentials of Soreen’s family favourite, the Original Malt Loaf, and the new launch of the Malt Loaf Bar aimed at adults on the go.

Along with the Lunchbox Loaves ad which targets Mums with a lunchbox product, the second execution introduces Malt Loaf Bar as an impulsive purchase for busy adults and shows that Soreen is not just a tea-time snack but the perfect guilt-free treat for any time of the day. The third advert featuring the Original Malt Loaf celebrates the more traditional loaf that is ideal for an at home eating occasion.

The campaign will also feature online, across Google Preferred and Facebook, on ODEON’s website and run alongside sampling initiatives of Soreen’s Lunchbox Loaves product in over ten key Odeon sites such as Manchester Trafford Centre, Birmingham Broadway Plaza and Greenwich during the opening weekends of key family titles throughout the summer.

Bethan Brown, Marketing Director at Soreen, said: “We know that health conscious consumers are faced with a daily challenge of choosing snacks that are nutritious, tasty and genuinely filling. This is where Lunchbox Loaves, the Original Malt Loaf, and the Malt Loaf Bars each play a role as a healthier snack for a variety of occasions.

“Lunchbox Loaves are the snack that health conscious mums can feel good about giving to their children, whilst the new Malt Loaf bars are a convenient treat for busy adults on-the-go. The Original Malt Loaf, the firm family favourite, remains a healthier alternative to cakes and biscuits as a tea-time treat.”

“The new cinema campaign creates high impact for the brand, bringing Soreen to new and old audiences and communicating our nutritional credentials. We are confident that this campaign will deliver positive growth on household penetration and sales.”
CEO of Red Brick Road, David Miller said: “Each creative execution brings fresh insight and a unique appeal to the brand’s core audiences. Together they celebrate Soreen’s legion of fans and encapsulate the charming playfulness at the heart of the brand.”

“With a quirky humour running throughout, it is certain to stand-out in the category and drive real impact for the brand.”

Credits:
 

 

 

 

 

Creative agency: Red Brick Road
Client: Soreen
Executive Creative Directors: Matt Davis & Richard Megson
Head of Strategy: Ben Mitchell
Business Director: Bill Ehninger
Senior Account Manager: Zelda Hughes
Head of Integrated Production: Charles Crisp
Producer: Rhys Evans
Assistant Producer: Adam Pretty

Tags: UK, advertising

 

 

A Squidgy Bit Soreen - At School

 

A Squidgy Bit Soreen - At Home

 

A Squidgy Bit Soreen - At the Office

 

 

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WCRS: KP Snacks 'McCoy's Chips'

Agency: WCRS

Client: KP Snacks

Date: April 2017

McCoy’s – the UK’s number one ridged crisp – launches a TV campaign to promote its new ‘Chips’ range; the lovechild of the chip and the crisp. The novel variety features three moreish flavours – Sea Salted, Salt and Vinegar and Curry Sauce – inspired by the taste and texture of real chip shop chips.

The campaign, created by WCRS, is fronted by a 20” TV spot set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force.

The TV advert is accompanied by a subtitled social film, responding to the statistic that only 15% of people watch videos on Facebook or Twitter with sound. But, characteristically, Flavour takes subtitling to a whole new level and transforms the typically standard task into a knowingly high-octane, chip filled, world of mayhem.

The campaign will be further supported by an out-of-home campaign featuring the feathered protagonist, VOD and across McCoy’s’ social channels.

Credits:
 

 

 

 

 

Billy Faithfull - Executive Creative Director - WCRS
Tian Murphy - Creative - WCRS
Charlie Gee - Creative - WCRS
Joseph Pawsey - Agency Producer - WCRS
Nosisa Majuqwana - Agency Producer - WCRS
Liz Boothby - Agency Producer - WCRS
Nick Fokes, Account Handling - WCRS
Rosa Stanley - Account Handling - WCRS
Phoebe Rees - Account Handling - WCRS
Olivia Stubbings - Planning - WCRS
Alex Willimott - Planning - WCRS
Dea-Marie Watson - PLanning - WCRS
Media Agency: Vizeum
Director: Daniel Kleinman
Animator: Lisbon
Production Company: Rattling Stick
Johnnie Frankel - Producer - Rattling Stick
Sound Design: Grand Central Recording Studio
Ben Leeves - Sound Engineer - Grand Central Recording Studio
Post-Production: Framestore
Helen Hughes - Post Producer - Framestore
Editing: Cut & Run
Julian Tranquille - Editor - Cut & Run
Artwork: PICS
Lewis Rowe - CGI artist - PICS
Simon Pickles - Retoucher - PICS
Producer: Keith Hall

Tags: UK, advertising, campaign, TV Advert

 

 

 

 

 

 

McCoy’s Chips

 

McCoy’s Chips - Social

 

 

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Hudson Wright Easton: Clements & Church 'Clements & Church SS17'

Agency: Hudson Wright Easton

Client: Clements & Church

Date: April 2017

Men's custom-made tailoring brand Clements & Church SS17 advertising campaign.

Credits:
 

 

 

 

 

PHOTOGRAPHY - SEAN GLEASON
ART DIRECTION - JON EASTON - Hudson Wright Easton
MODELS - TRAVIS AND TROY CANNATA - FORD MODELS
HAIR - LEE NASH-JONES AT NASHWHITE
GROOMING - MARIANA PINEDA AT WILHELMINA
LOCATION: DELRAY BEACH, BOCA RATON, FLORIDA
PRODUCER: - ANNA MOORE

Tags: UK, advertising, design, marketing campaign, fashion photography, mens fashion, men's tailoring

 

 

 

 

 

 

 

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B&B Studio: BrewDog 'Lone Wolf'

Agency: B&B Studio

Client: BrewDog

Date: May 2017

B&B studio worked to communicate LoneWolf’s rebellious approach to the spirits category in the design, as the brand seeks to challenge perceptions of what gin and vodka can be.

The production process at LoneWolf takes place on one site, from grain to bottle, as opposed to spirit and botanicals being bought in, then mixed together. Every part of the brand is created from scratch -including the bespoke bottle and a specially formulated silicone band.

LoneWolf seeks to hero the spirit before the brand, in a stance that goes against the grain in the craft industry. This anti-marketing approach, a clear strategy formed for the design, is reflective of both product purity and the brand’s deliberately defiant stance.

Shaun Bowen, Creative Partner at B&B studio, says: “LoneWolf goes against the pack and ignores the codes of the category, allowing us to tell their brand story in an eye catching and compelling way.”

Credits:
 

 

 

 

 

Creative partner: Shaun Bowen

Tags: Europe

 

 

 

 

 

 

 

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Born + Raised: Born + Raised 'Rebrand'

Agency: Born + Raised

Client: Born + Raised

Date: May 2017

Sheffield and London-based integrated creative agency We Are becomes Born + Raised. The rename and rebrand is a perfect reflection of the established agency and its team of up to 30 experts in design, copywriting, art direction, strategy, digital, motion and social.

Joint founders of We Are, Andy Weir, brand strategist and Bew Knox, creative, wanted a new name and brand that reflected the agency they had grown into and how they work. The previous name was also becoming increasingly difficult to protect, as many agencies were using it in their domain names. 

Credits:
 

 

 

 

Brand strategist: Andy Weir

Creative: Bew Knox

Tags: Europe

 

 

 

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To keep up to date with the latest advertising, design and creative projects from around the globe visit our Creative Works homepage. 

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 16 May.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

J. Walter Thompson Shanghai: ElaN 'Chinglish'

Agency: J. Walter Thompson Shanghai

Client: ElaN

Date: May 2017

J. Walter Thompson Shanghai and ElaN, a business translation service, launched print ads collecting snapshots of mistranslations across China to hilarious effects.

These Chinese-English mistranslations are everywhere in China, from tourist signs to menus and printed on T-shirts, proving amusing and confusing to English speakers.

Tortured translations such as “’Sixi roasted husband,’ anyone?” from menus to –“Racist park,” “Kiss and Ride” in road signs and finally, “F**ck the fruit area” in supermarkets.

The key message: Get it right.

Credits:
 

 

Executive Creative Director: Carlos Camacho
Senior Creative Director: Supparat Thepparat / Theresa Ong
Creative Group Head: Nattagorn Thairattanasuwan / Pathida Akkarajindanon
Art Director: Long Yao Chua / Nattagorn Thairattanasuwan / Supparat Thepparat
Copywriter: Wei Shi / Pathida Akkarajindanon / Theresa Ong
 

Tags: China, J. Walter Thompson

 

 

 

 

 

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Dentsu: Shaddy 'The Gift of a Magi'

Agency: Dentsu

Client: Shaddy

Date: May 2017

Dentsu and Flatpack Films bring to life a heart-warming story for Japanese gift and lifestyle retailer, Shaddy, about a young couple’s quest to show their love through gifts.

The film follows a poor, young couple who sacrifice their most prized possessions for love.Driven by the desire to give the other a token of their love, each decides to make a sacrifice. At the film’s climax, the girl reveals that she sold her luscious locks to buy her partner a chain for his watch. He then reveals that he sold the watch to buy her a comb. The couple laugh at the irony and, recognising the mutual lengths they would go to for each other, embrace.

Credits:
 

 

Creative Director: On Gunji

Director: Wakana Suzuki

DOP: Tetsuya Kondo

Tags: Japan, Dentsu Inc

 

 

 

 

 

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McCann World Group Shanghai: ACUVUE 'Dare to Change'

Agency: McCann World Group Shanghai

Client: ACUVUE

Date: May 2017

McCann Worldgroup Shanghai has launched ACUVUE®’s ‘Dare to Change’ campaign, asking Chinese millennials to what has prevented them from achieving their full potential that they want to change.

 The brand aims to empower millennials by engaging them to make positive changes, whilst reassuring them and breaking through their heath barriers.

For the campaign a video featured two people, invited for a session with a lifestyle consultant. Both had concerns about their work life that reflect the challenges that Chinese millennials go through in a tough and competitive environment.

The two participants were asked to take a photo and write down the one thing they wanted the most to change about themselves. ACUVUE gave them a full makeover experience including a coaching session on how to communicate and express confidence through their eyes.

When the participants were invited back into the studio, they were unaware that over their two week trial, their friends were asked to secretly film and take photos of them. The lifestyle consultant reminded them of what they wished to change from their first visit and then surprised them by showing them the transformations their friends had captured during their trial. The video ends the participants affirming to camera that they are sticking to the change by tearing up the photo of their old selves.

Credits:
 

 

Group Creative Director: Wilton Boey, McCann

Creative Directors: Barbara Jiang, McCann & Betty Jiang, MRM//McCann

Tags: China, McCann

 

 

 

 

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Grey Group Hong Kong: HSBC 'Solar Shelter'

Agency: Grey Group Hong Kong

Client: HSBC

Date: May 2017

HSBC and Grey Group Hong Kong have brought the potential of the Belt and Road Initiative while embracing sustainability to life with a solar-driven tram shelter.

The shelter, outside the HSBC main building in Hong Kong, has been transformed into an innovative statement, lighting the way to a greener future. Solar panels were installed on the tram shelter roof to power the 60 light bulbs at night.

Credits:
 

 

Christopher Lee, Creative director

Jeffrey Wong, Associate creative director

Keith Lam, Senior copywriter

Jackie Wong, Senior art director

Elsie Lau, Art Director

Jeffrey Wong, Art director

Tags: Hong Kong, Grey Group

 

 

 

 

 

 

 

 

 

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Diageo rum brand Captain Morgan has enlisted a range of real life captains – including former Manchester United skipper Rio Ferdinand – for a new integrated global ad campaign.

Ferdinand is joined by T20 and One-Day International cricket captain Eoin Morgan (a real-life captain Morgan) in a dark and lively bar, which the drink’s friendly real namesake enters greeting a plethora of captains with a tip of the hat and a welcome of “captain”.

He proceeds to order a round of Captains for the captains, as well as a regular bloke called Dave.

The online version of the ad also features another captain Morgan, Leicester City star Wes Morgan, who was brought on board as a brand ambassador last year.

Created by Anomaly New York and supported on digital by Vayner Media, the campaign launches in the UK today before rolling our globally throughout 2017 and 2018. It will stretch across out of home, social, experiential, on-trade and off-trade, alongside the 30-second spot and online activation.

Captain Morgan hopes for the initiative to convey its humorous brand to a millennial audience ‘hungry for humour and relief from today’s ever increasing pressure to be serious’.

Anita Robinson, category director – vodka, rum, gin and Pimms at Diageo, said: “This ad sees us re-defining what it means to be a captain. Captain Morgan knows that in today’s serious times, fun is essential.  We know that humour connects with our target audience and we expect that our well-loved UK sports stars will ensure the campaign resonates with them and seeds the ‘Captain, Captain’ exchange in bar and beyond.”

Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 17.

Ogilvy & Mather New York: IBM 'Feedback'

Agency: Ogilvy & Mather New York

Client: IBM

Date: March 2017

Ogilvy & Mather New York has created a spot for IBM Watson to show how the technology can help agencies create smarter, more effective marketing campaigns. 

Credits:
 

Victoria Azarian - Executive Creative Director - Ogilvy & Mather
George Tannenbaum - Executive Creative Director - Ogilvy & Mather
Greg Kissler - Sr. Copywriter - Ogilvy & Mather
Simon Woodham - Sr. Art Director - Ogilvy & Mather
Steve Ford - Executive Producer - Ogilvy & Mather
Sarah Pascale - Sr. Producer - Ogilvy & Mather
Sam Reinstein - Producer - Ogilvy & Mather
Production Company - Alkemy X
Dave Bradley - Co-Director - Alkemy X
Brandon Williams - Co-Director - Alkemy X
Dave Bradley - Editor - Alkemy X
Janet Falcon - Sr. Colorist - Alkemy X

Tags: North America, digital, Advertising Agencies, comedy, advertising, marketing, Data Insights

 

 

IBM Watson "Feedback"

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 22 May.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Burberry: Burberry 'The Burberry Balloon'

Agency: Burberry

Client: Burberry

Date: May 2017

Burberry celebrates the magic of flight by installing a life-size hot air balloon and opening a pop-up store at Heathrow.

 

Standing over 15 metres tall, the Burberry Balloon is inspired by the real-life achievements of Air Commodore Edward Maitland, who, with fellow balloonists Auguste Gaudron and Charles Turner, travelled 1,117 miles from the Crystal Palace in London to Russia in 1908, and established the British long-distance, inflight record. Maitland wore Burberry gabardine suiting for his historic flight in the ‘Mammoth’ balloon, protecting him from the severe hardships of cold at high altitude.

Located in the departure lounge of Heathrow Terminal 2: The Queen’s Terminal, the installation features dedicated iPads and Burberry post boxes, allowing travellers to create and print their own Burberry postcards and send them to friends and family. The cards can be personalised with a passenger’s name and travel destination, and feature illustrations. An animated video of the Burberry Balloon and its journey from Heathrow to the chosen destination can be shared on the user’s social media account.

The Burberry Balloon will be accompanied by a pop-up store featuring bags from the British luxury brand’s DK88 collection, named after the house code for its signature honey-coloured gabardine. The DK88 comes in top handle, satchel and luggage-inspired styles for men and women, each featuring Burberry’s exclusive new Trench Leather.

Credits:
 

 

 

 

Additional credits: Retail and service director (Heathrow): Chris Annetts 

Tags: UK

 

 

 

 

 

 

 

 

 

 

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Anomaly : Cancer Research UK 'Walk All Over Cancer '

Agency: Anomaly

Client: Cancer Research UK

Date: May 2017

Acclaimed music video director Nez is the creative force behind Cancer Research UK and Anomaly’s new campaign to encourage people to walk 10,000 steps a day for the charity.

The campaign, which launched this week, asks people to get fit and feel amazing by taking on the ‘Walk All Over Cancer’ 10,000 steps a day challenge in June.

Directed by Nez of Pulse Films, who is well known for his award-winning music videos for Disclosure, Rudimental and Kid Cudi, the film clearly reflects Nez’s music credentials, focussing on people walking to the soundtrack of Nancy Sinatra’s ‘These boots are made for walking’.

The campaign will be seen across satellite channels, video on demand, radio, digital display and social media.

Anomaly has also worked with Cancer Research UK to develop the charity’s overall communications platform, ‘Right Now’, and Race for Life campaign, ‘This is Beating Cancer’.

To sign up and download motivational tools including a wall chart, leader board and sponsorship form visit www.cruk.org/walkallover

Credits:
 

Tags: UK

 

 

 

 

Walk All Over Cancer

 

 

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Wunderman UK: Childhood Eye Cancer Trust 'Look sharp'

Agency: Wunderman UK

Client: Childhood Eye Cancer Trust

Date: May 2017

Wunderman UK has launched a new social media campaign for its pro-bono charity of choice The Childhood Eye Cancer Trust (CHECT).The new campaign, called ‘Look Sharp’, uses the power of social influencers to raise awareness of retinoblastoma – a rare but aggressive and deadly eye cancer that affects babies and toddlers. 70% of cases result in one or both eyes being removed if the cancer is not detected early enough.

To support ‘Look Sharp’, Wunderman UK has lined up a host of influencers to take part. The influencers will upload blurry images to their Instagram feeds that will look like they’re loading, but actually reveal a message over the blur stating ‘Kids can’t see eye cancer, but you can.’ The blurred image will then load to reveal a picture of a young child affected by retinoblastoma, revealing a key sign and symptom of the horrific disease - a glowing white eye taken with a flash photograph. The copy will then encourage parents to #LookSharpForRb on social media, pushing the message that ‘checking eyes saves lives’.

In addition to the influencer campaign, Wunderman UK has created a suite of digital assets, which will be distributed across CHECT’s owned channels. Vision Express is also pushing out the message to #LookSharpForRb with an in-store competition asking customers and passers-by to snap a poster that recreates the white glow of Rb. Snappers will be invited to share their image with the hashtag on social media. A series of random winners will be identified throughout the week and given free eyewear frames.

Credits:
 

 

 

 

Nicola Morgan - Senior Account Director - Wunderman UK
Loren Hargreaves - Senior Account Manager - Wunderman UK
Mark Cheng - Account Executive - Wunderman UK
Jessica Ford - Account Executive - Wunderman Uk
Georgie McCarthy - Copywriter - Wunderman UK
Lucy Kaitcer - Art Director - Wunderman UK
Chelsea Sargautis - Content Producer - Wunderman UK
Alisa Maul - Senior Strategist - Wunderman UK
Oliver Woolf - Senior Content Strategist - Wunderman UK

Tags: UK, advertising, digital

 

 

 

 

 

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Design Bridge: Fortnum & Mason plc 'Extraordinary Teatimes'

Agency: Design Bridge

Client: Fortnum & Mason plc

Date: May 2017

Independent brand design agency Design Bridge is delighted to share details of their latest work for Fortnum & Mason: redesigning the packaging for their core range of biscuits. The new designs put a contemporary twist on the decorative ceramics and fine china traditionally used for a British teatime and reflects Fortnum & Mason’s ongoing focus on bold and beautiful design, as well as delicious product. 

Design Bridge went to great lengths to ensure that each of the six designs felt as special and unique as possible while still feeling part of the same family. The team hand-drew the decorative plate design and carefully varied its pattern of flowers and flourishes to create six unique crops, one for each biscuit flavour. Each crop has been applied to the design at a different scale, introducing a refreshing pace, energy and variety across the range. Their plate design has also been treated to give it a slightly worn feel, rather than being pristine and crisp, as if it's been well-loved and well-used in many a teatime.

Credits:
 

 

 

 

Design director: Chloe Templeman

Additional credits: Customer experience director (Fortnum & Mason): Zia Zareen-Slade

Tags: UK

 

 

 

 

 

 

 

 

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Rebecca Manley & Indy8: Earth Day 'Now You See It'

Agency: Rebecca Manley & Indy8

Client: Earth Day

Date: March 2017

Rebecca Manley’s important film “Now You See It” made the official selection for Earth Day Film Festival, held in the Mojave desert in California. The powerful short film is about the destruction of the planet and is voiced by Ewan McGregor.

Credits:
 

 

 

 

Written, Directed & Produced by Rebecca Manley
Voiceover - Ewan McGregor
Director of Photography - Peter Ellmore
Editor - Suga Suppiah
Original Score - Oliver Davis at We Write Music
VFX and Compositing - Rob Ward
Sound Producer - Tara Oliver at 750mph
Sound Mix - Jeff Smith at 750mph
Voice Record - Tim West at Margarita Mix
Colour - Brendan Buckingham at The Mill
Colour Producer - Lucy Mason at The Mill
Associate Producer for Indy8 - Rupert Reynolds-MacLean
Art Director & Model Maker - Rebecca Manley
Lighting and Grip courtesy of Clapham Road Studios

Tags: Europe, environmental, stop motion

 

 

Now You See It

 

 

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Serviceplan Campaign International: Anheuser-Busch InBev (Beck's) 'Make every moment exceptional'

Agency: Serviceplan Campaign International

Client: Anheuser-Busch InBev (Beck's)

Date: May 2017

Beck's is launching a campaign on 8 May calling on people to take initiative and make every moment exceptional. The new claim "You make it legendary" is at the heart of a cross-media campaign encompassing TV and cinema spots, activities online and at festivals and POS marketing. As the agency partner, Serviceplan Campaign International has presided since the beginning of the year over the established beer brand's advertising budget which is provided by Anheuser-Busch InBev. The campaign represents their first collaboration.

Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media concept is the contemporary development of the brand image with a new interpretation of the overriding idea of "freedom".

The compellingly emotive campaign is about the uniqueness of each moment, which can only become legendary through the actions of the individual. Beck's is promoted in this context as the ideal accompaniment which will make the experience perfect. The core statement of the campaign is underlined by the song "Legendary" by the US rock and blues band Welshly Arms. The heavily symbolic and also legendary Beck's ship, the Alexander von Humboldt, puts in a guest appearance without which the spot would not be complete.

The spot, which can now be seen on TV, is directed at young urban beer drinkers with a thirst for discovery. Digital formats realised specifically with this target group in mind along with point-of-sale and other marketing will be used at the bigger festivals. Another attention-grabbing element of the campaign is the large inflatable at the Beck's brewery in Bremen.

Credits:
 

 

 

 

Susanne Koop - Marketing Manager - Anheuser-Busch InBev Germany (Beck's) ||

Markus Kremer & Thomas Heyen & Florian Klietz - Managing Directors - Serviceplan Campaign International ||

Lars Holling - Management Supervisor - Serviceplan Campaign International ||

Jack Driscoll - Direction - Markenfilm Berlin ||

Post Production - NHB ||

Lars Borges -Photographer ||

Music License - Spark Marketing Entertainment ||

Market Research - Insights Agentur Q | Agentur für Forschung ||

Media Agency - Carat Hamburg ||

Tags: Europe, advertising, integrated campaign, Ad of the Day

 

 

Beck's campaign: Erst mit dir wird's legendär. | You make it legendary.

 

 

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Y&R London: BBC 'Steve the Dog'

Agency: Y&R London

Client: BBC

Date: May 2017

Y&R London has created a new TV trail which showcases the vast range of personalisation features available across the BBC. The campaign highlights how the BBC’s millions of viewers and listeners can tailor products and services to their specific interests and requirements. The TV trails demonstrate how to stay up to date with favourite TV shows, sports teams and local weather reports.

Y&R London created Steve the Dog, played by the dog who many viewers will know as Poldark’s Barley, to showcase why the BBC is the nation’s favourite broadcaster in the digital age. The campaign is a tongue-in-cheek look at the experiences of an average dog, with interests we can all relate to such as sport, music and weather, using the BBC’s personalised services. Steve demonstrates how personalisation makes staying up to date and finding new programmes and services of interest easier.

Jon Burley, Chief Creative Officer of Y&R London said: “Creating a character that had warmth was paramount and came from the balance within the script of human personality and canine truths. We think that in doing this we have produced a film which will get the nation excited about the different ways they can enjoy a personalised BBC.”

Credits:
 

 

 

 

Jim Bolton Creative Director Y&R London
David Pomfret Business Director Y&R London
Eileen Cosgrove-Moloney Account Director Y&R London
Tom Lamming Account Manager Y&R London
Fiona Renfrew Agency Producer Y&R London
Ben Gregor Director/ Production Co Y&R London
Tim Katz Producer Y&R London
Brendan Jenkins Editor TenThree Editors
Ludo Fealy Post Production nineteentwenty
Owen Griffiths Sound Design Jungle Studios
Typographer N/A
Fede Alfonso DoP
Music supervision Native Music
Original composition Native Music

Tags: UK, advertising

 

 

 

 

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Story UK: People's Postcode Lottery 'Mrs'

Agency: Story UK

Client: People's Postcode Lottery

Date: May 2017

Story UK has launched an integrated, TV led national brand campaign for People’s Postcode Lottery. The campaign, breaking nationally on May 4, includes a new brand positioning – ‘Be on a winning street’ – rolled out across TV, radio, DOOH, online and press.

The new positioning ‘Be on a winning street’, and the associated campaign assets, convey the fact that people across the nation play using their postcodes to win with People’s Postcode Lottery.

The new 30” TV ad, named ‘Win Pin’, introduces the new brand icon, developed by Story UK, and features it settling above homes in various locations across Great Britain. Marrying the new brand ad with the ongoing integrated campaign is the VO from Brand Ambassador, Judie McCourt.

Credits:
 

 

 

 

Dave Mullen, Executive Creative Director at Story UK,
The ad was directed by Tom Merilion and produced by HLA in London and Fond Films in Edinburgh.

Tags: UK, design, advertising, TV Advert, storyuk

 

 

People's Postcode Lottery national campaign

 

 

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Red Brick Road: Yorkshire Building Society 'Outgrown Your Home '

Agency: Red Brick Road

Client: Yorkshire Building Society

Date: May 2017

Yorkshire Building Society and creative agency Red Brick Road have launched an online campaign that brings to life common reasons people move home and what it feels like when those home-owning niggles become unliveable. This is an extension of last year’s ‘Outgrown your home’ campaign, promoting Yorkshire Building Society’s home mover mortgages.

Red Brick Road created three online spots, following a couple who are patiently living with their home-owning woes, but are nearing the end of their tether.

In the first spot, we see the couple trying to do normal garden activities – mow the lawn, sunbathe, play games – but they really don’t have enough space. In the second spot, our hero female has a series of encounters with an over-familiar neighbour, from tandem bike ride offers to matching outfits and an unorthodox portrait. The third spot sees our hero male in multiple run-ins with his neighbour’s not-so-charming dog.

Each spot is made up of three short scenes, which will also run as standalone videos. The campaign will run across Facebook, Instagram, YouTube and in-article videos throughout May.

They were directed by comedy director Ben Fogg and produced by Hunkydory. The lead creative was James Tyler and Creative Directors were Richard Megson and Matt Davis.

Credits:
 

 

 

 

Creative agency: Red Brick Road
Yorkshire Building Society: Nick Mortimer (Head of Marketing and Ecommerce)
Steven Glass (Senior Manager – Customer Communications)
Anna Higgins (Customer Acquisition Manager)
Victoria Hayward (Acquisition Manager)
Natasha Wall (Online Campaign Manager)
Creative Directors: Richard Megson and Matt Davis, Red Brick Road
Agency Art Director: James Tyler
Head of Strategy: Ben Mitchell
Business Director: Joe Pirrie
Account Director: Terri Turner
Head of Integrated Production: Charles Crisp
Producer: Rhys Evans
Production Company: Hunkydory
Director: Ben Fogg
DOP: Marcus Autelli
Production Designer / Art Director: Chloe Brady
Producer: Nick Papworth
Editor: Patrick Stein
Colourist/Grading: Mark Horrobin
Post Production: Big Buoy
Post Producer Polly Durrance
Flame Operator: Hussein Hassani & Matt Clarke
Sound Studio: Smoke & Mirrors
Sound Design: Scott Little

Tags: UK

 

 

 

YBS: Outgrown Your Neighbour

 

YBS: Outgrown Next Door's Dog

 

YBS: Outgrown Your Garden

 

 

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Robot Food: Pubstomper Brewing Co. 'New identity'

Agency: Robot Food

Client: Pubstomper Brewing Co.

Date: May 2017

With an uncompromising take on flavour, the West Virginia based brewery needed a brand as ‘righteously dank’ as their ales.

With a demanding audience of craft beer lovers, the young co-founders wanted to intentionally understate the flavour inside and give their niche market something totally unexpected. The new identity had to communicate – but not overemphasize – the powerful flavour and craft credentials of the brand.

Robot Food’s solution was a muscular identity with plenty of positive impact. The black, red and silver colour palette packs a visual punch, indicative of the strength and depth of flavour found inside, while a strikingly simple on-pack ingredients table lets the ale speak for itself. Typography is distinct and confident, with the logo’s distinctive ‘P’ an unmissable beacon front and centre.

The new identity promises to grab as much attention online as it will do on-shelf, with sharp, clean graphics proving to be a winning combination in an execution that’s every bit as bold as their beer tastes.

Credits:
 

 

 

 

Creative director: Simon Forseter

Additional credits: Co-founder (Pubstomper): Cody Cheesebrough 

Tags: UK

 

 

 

 

 

 

 

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FCB Lisboa: Royal Canin 'The Furmacy'

Agency: FCB Lisboa

Client: Royal Canin

Date: April 2017

The project is called Furmacy. We created a full range of medicines inspired by the healing properties of owning a dog and replaced the whole stock of a real pharmacy for the surprise of regular costumers. The costumers also had free (and furry) samples of the treatment inside our pop-up pharmacy.

Credits:
 

 

 

 

Edson Athayde - Creative Director - FCB Lisboa
Luis Silva Dias - Creative Director - FCB Lisboa
Eduardo Tavares - Art Director - FCB Lisboa
Gonçalo Martinho - Art Director - FCB Lisboa
Viton Araújo - Copywriter - FCB Lisboa
Sónia Gonçalves - Account - FCB Lisboa
Andréia Martins - Producer - FCB Lisboa
Joaquim Ribeiro - Producer - FCB Lisboa
Film producer - BRO Films
André Faria - Director
Photography - ONshot Studio
Audio - Canja Audio Culture
Audio - O Menino Grava
Eduardo Tavares - Illustrator - FCB Lisboa

Tags: Portugal, Healthcare, design, health, digital, Online/Digital, Out Of Home, advertising, Art Direction, Copywriting, dogs

 

 

The Furmacy

 

 

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Doner London: Novotel 'That's Inspired '

Agency: Doner London

Client: Novotel

Date: May 2017

Celebrating Novotel's 50th anniversary, the advert jumps energetically between different types of hotel guests. The advert shows the diversity of Novotel’s customer base and how it meets their contrasting needs. It also marks the beginning of Novotel’s broader “That’s Inspired” campaign, which is designed to boost brand image and drive online sales.

Credits:
 

 

Director: David Mould
ECD: Logan Wilmont
Senior Creative: Martina Langer
TV Producer: Alex Nicholson
Strategist: Caroline Gorge
CSD: Lucy Solomon
Media Agency: Havas

Tags: UK, advertising

 

 

 

 

 

 

That’s Inspired

 

 

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TBWA\Manchester: Remington 'Straight. Smooth. Simple.'

Agency: TBWA\Manchester

Client: Remington

Date: May 2017

Remington, the electrical hair care and grooming brand, are launching the Straight Brush, a styling product designed to reduce time from your routine.

It combines the speed and precision of a brush, with the straightening capabilities of a traditional Remington iron.

TBWA\Manchester harnessed the excitement of this a revolutionary product in the ‘Straight. Smooth. Simple.’ campaign, inviting 6 girls with varying hair types to test the product and filmed their real reactions.

The Straight Brush campaign is launching digitally across Europe, with support in store and in press.

Credits:
 

 

Gary Fawcett - Executive Creative Director - TBWA\Manchester
Lisa Nichols - Executive Creative Director - TBWA\Manchester
Danny Bickerton - Art Director - TBWA\Manchester
Lindsay Brown - Account Manager - TBWA\Manchester
Nicola Martindale - Account Executive - TBWA\Manchester

Tags: UK

 

 

 

Straight. Smooth. Simple.

 

 

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To keep up to date with the latest design, advertising and creative projects from around the globe visit The Drum's Creative Works homepage. 

BMF and Full Stop Foundation has won the Ad of the Week with the "#MakeitStop" campaign.

The campaign instead explores the impact of financial and emotional abuse, with a short clip showing participants listening in to a call describing such a situation, and participants saying “stop” to stop listening to the call.

The campaign is asking Australians to share #MakeItStop to draw attention to the issue and pledge donations to help the charity to continue to support Australia’s domestic violence victims.

Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 24. 

AlmapBBDO: Whiskas 'Iris and Thula'

Agency: AlmapBBDO

Client: Whiskas

Date: April 2017

Iris and Thula is the first of a series of chronicals based on real stories about curious cats chosen for the new Whiskas campaign.

Stories of Curious Cats shared with the hashtags #mywhiskascat #mycuriouscat could be chosen to be the next Whiskas story.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

Title: Iris and Thula
Agency: AlmapBBDO
Client: WHISKAS®
Chief Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Benjamin Yung e Marcelo Nogueira
Copywriter: Cesar Herszkowicz
Art Director: Daniel Chagas Martins
Film Company: Killers
Executive Producer: Julia Tavares
Film Director: Claudio Borrelli
Director of Photography: Ted Abel
Film art direction: Paulo Ribeiro
Editing: Claudio Borrelli and Marcelo Cavalieri
Pós-Production / Coloring: Casablanca / Andreia Figueiredo
Sound Company: SATELITE ÁUDIO
Sound Account: Fernanda Costa
Sound Producer: Kito Siqueira / Roberto Coelho
Maestros: Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães and Daniel Iasbeck
Audio Finishing: Fabian Jorge, Rodrigo Tedesco e Flávio Gondin.
RTV: Vera Jacinto, Diego Villas Boas e Ana Paula Casagrande
Agency Account: Camila Massari, Pedro Fragata, Paulo Cabral Filho, Gabriela Dias, Richard Moloney, Oliver Clark
Planner: Cintia Gonçalves, João Gabriel Fernandes, Marilia Lacerda, Herve Hannequin, Diana Lopes
Digital and Social: Nicole Cassiano, Amanda dos Santos, Vinicius Watanabe
Media: Cassiano Oliva, Juliana Melo, Thabata Hidalgo, Tais Trevisol, Vitor Perazza
Client Approval: Cecile Angrand, Anne Ross, Gosia Faras, Daniel Calderoni, Roberto Valdrighi, Roberta Reigota

Tags: Brazil, advertising

 

 

Iris and Thula

 

 

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Anomaly: Twizzlers 'Friendship with a twist '

Agency: Anomaly

Client: Twizzlers

Date: May 2017

To celebrate how “every friendship has a twist,” Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by creative director Matt Greenwood, came on board to introduce and explore the worlds of these packages with a vibrant animated 15-second spot with bold pop stylings.

Credits:
 

 

 

 

 

 

 

 

ECD: Pete Breton
CD: Jamie Marcovitch / Todd Cornelius
CW: Roni Gellert
AD: Iva Prkacin
Head of Production: Janice Bisson
Producer: Megan Flett
Head of Account Services: Bryden McDonald
Account Supervisor: Vlad Omazic
Account Executive: Brittany Golding
PM: Kayla MacDonald
Animation: Nice Shoes Creative Studio
Creative Director: Matt Greenwood
Design Director: Stefan Woronko
2D Animator: Robert Findlay
Executive Producer: Kristen Van Fleet
Music house: Grayson Matthews

Tags: United States, advertising, animation, Anomaly

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 29 May.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Atomic London: Star Alliance 'Connecting People and Cultures'

Agency: Atomic London

Client: Star Alliance

Date: May 2017

Star Alliance has marked its 20th anniversary with the launch of a global campaign.

Created by Atomic London in partnership with The Wall Street Journal, National Geographic and MEC, the campaign is a celebration of 20 years of connecting people and cultures through its incredibly diverse network of member airlines.

The campaign marks a milestone in Star Alliance’s marketing strategy. Having previously targeted the world’s most frequent travellers, this audience in recent years has expanded beyond the more traditional middle-aged executives using corporate travel accounts, to younger millennial, digital and mobile-first independent business travellers. It’s an audience that uses apps and social networks to enhance and enrich their business trips with personal travel experiences.

Star Alliance’s creative strategy had to therefore evolve to a more engaging, human approach to reach this audience, reminding them that there are still things to be discovered in the world, if you look in the right places. The central campaign theme focuses on cultural experiences from around the world, getting people to share their own experiences, and inspire others.

To inspire people we created a series of documentary films starring National Geographic’s ‘Digital Nomad’, Robert Reid. Immersing himself in different cultures around the globe, Robert is challenged by Star Alliance and five founding member airlines (Air Canada, Lufthansa, SAS, THAI and United) to take part in unusual cultural experiences, from building his shelter for the
night in the arctic, to getting in the ring with a Muay Thai martial artist.

The campaign is rolling out from May through September, and is supported by online, digital display, social and print.

Credits:
 

 

Client: Mark Davies, Star Alliance
Advertising Agency: Atomic
Founding Creative Partner: Guy Bradbury
Creatives: Matt Lee and Brian Riley
Chief Strategy Officer: Richard Hill
Business Director: Christian Jaquest
Agency Producer: Becky Ormrod
Media Company: MEC
WSJ Custom Studios, Creative Director: Jim Piercy
Media Exposure
Paid for digital
Social
Digital Display
Owned channels

Tags: UK, design, Branding, digital, advertising

 

 

Robert Reid takes on a Muay Thai champion in Bangkok

 

Robert Reid takes on his fear of heights in Stockholm

 

 

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LOVE: Haagen-Dazs 'New design'

Agency: LOVE

Client: Haagen-Dazs

Date: May 2017

Love is behind a new brand design overhaul for Häagen-Dazs that delivers a bold, contemporary new aesthetic for the iconic global ice-cream brand.  The first new work to appear is a re-design of their core packaging, the biggest packaging overhaul in almost 20 years.

The packaging’s vibrant new look reflects Häagen-Dazs’ new ‘Everyday Made Extraordinary’ positioning, aimed at millennials seeking unique and authentic experiences they can participate in, as well as share online.

Love’s brief was to make the packaging an object of desire, and bring to life all Häagen-Dazs’ extraordinary recipe textures, colours and sensations. As part of the design process, Love invited 13 artists from across the world, each with a distinct style, to create a unique illustrated pattern for each Haagen-Dazs flavour. From 3D illustrators to flat graphic artists and textile designers, each was paired with the flavours that felt most connected to their work. 

In total 46 designs were created by renowned artists including, Santtu Mustonen - whose previous commissions include NYC ballet and Converse – and Kustaa Saksi, who’s worked with Marimekko designs. 

After tasting the 46 different flavours, the Love team created word clouds and mood boards, which inspired the artists to create bespoke patterns that bring to life the wonder of eating each specific flavour.  

In line with the brand redesign, Love has simplified the Häagen-Dazs logo and brand colour to ensure brand equities reflected the new design ethos. The new packaging designs are being rolled out over 101 SKUs, including ice-creams, sorbets and frozen yogurts.

Credits:
 

 

Packaging creative director: Sam Wilkes

Additional credits: Global marketing director (Haagen Dazs): Jennifer Jorgensen

Tags: UK

 

 

 

 

 

 

 

 

 

 

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Decembrist: Smart 'Smart cats'

Agency: Decembrist

Client: Smart

Date: May 2017

Turning circle. Its size coupled with the Direct-Steer system gives the smart forfour the smallest turning circle in its class of just 8.65 m measured from wheel to wheel.

Credits:
 

 

Agency: Decembrist. St.Petersburg
Creative director/Art director/ copywriter: Anton Mokhov
Director: Ivan Egorov
DOP: Ivan Egorov
Editor: Victor Isamuhamedov
Colorist: Victor Isamuhamedov
Sound Design: Alexander Karelin
Producer: Denis Smagin
Music: Tchaikovsky - Waltz of the Flowers

Tags: Russian Federation

 

 

Smart cats

 

 

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The Allotment: Air Business 'From A to Beyond'

Agency: The Allotment

Client: Air Business

Date: May 2017

The Allotment have rebranded distribution and subscription services business, Air Business and their subsidiary, Quadrant. 

Research by The Allotment indicated that Air Business are the ‘first and last link’ in managing subscriptions and distribution of magazines and newspapers, and are known for their reliability, exceptional customer service and human approach.

The ‘Big idea’ was that Air Business doesn't just take things from A to B - they use their exceptional customer service and support to take clients on a journey spanning acquisition and retention right through to data analysis, physical and digital delivery and beyond. It was this insight that led to the brand proposition; From A to Beyond. This clever twist on language familiar to the sector perfectly sums up Air Business’ strong service mentality and illustrates the added value they provide through their brilliant customer service.

The new brand and proposition has been bought to life across all Air Business touch points, including the website (www.airbusiness.com). The design uses a red flowing line which runs throughout the whole brand, connecting and interacting with human photography and clever brand messaging to tell compelling stories of success.

Credits:
 

 

Paul Middlebrook - Managing Partner - The Allotment.
James Backhurst - Creative Director - The Allotment.
Tom Russell - Account Manager - The Allotment.
Harry Lee - Designer - The Allotment.
Adam Cale - Designer - The Allotment.
Jordan Allen - Designer - The Allotment.
Website Build - Roll Studio.
Photography: John Angerson.

Tags: UK, design, Branding, Graphic Design

 

 

 

 

 

 

 

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Publicis Italy: Subito.it 'The Offline Test'

Agency: Publicis Italy

Client: Subito.it

Date: April 2017

We all know the basic safety rules to buy something without being frauded.

Subito.it wanted to remind these rules to its users to avoid each scam’s attempt that can happen on the platform.

To do so Publicis Milan repeated the same scam attempts that happen on the net in a real store with real customers.

Proving that to shop safe online, you just have to do it as if you are offline.

Credits:
 

 

Brand: Subito.it

Advert Title: The Offline Test

Product: Online Security

Media: Experiential, Content, Digital

Advertising agency: Publicis Italy

Agency website: Publicis.it

CEO Publicis Italia and Global CCO Publicis WW: Bruno Bertelli

Executive Creative Director Publicis Italy: Cristiana Boccassini

Associate Creative Directors: Aureliano Fontana, Bruno Vohwinkel

Art director: Giovanni Greco

Copywriter: Enrico Pasquino

Group Account Director: Simona Coletta

Account Supervisor: Serena Girola

Agency Producers: Luana Strafile, Matilde Bonanni

Strategic Planner: Noa Dekel

CDP: Bedeschi Film

Director: Claudio Gallinella

Editor: Fabrizio Squeo

Tags: Italy, digital, advertising

 

 

The Offline Test

 

 

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FCB Lisboa: ACA-M - Drivers safety association 'Hangman'

Agency: FCB Lisboa

Client: ACA-M - Drivers safety association

Date: March 2017

Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”

Credits:
 

 

Advertised brand: ACA-M - Drivers safety association
Advertising Agency: Fcb Lisboa, Lisbon, Portugal

Advert title(s): Every letter could be the last.
Headline and copy text (in English): Don’t text and drive.

Creative Directors: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
Illustrator: Marcelo Dalbosco
Account Director: Sónia Gonçalves
Published: 04, 2017
Media: Print, Outdoor

Tags: Portugal, advertising, design

 

 

 

 

 

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CHI & Partners: Freedom Brewery 'A taste of freedom'

Agency: CHI & Partners

Client: Freedom Brewery

Date: May 2017

CHI&Partners has teamed up with artist Thomas Danthony to create a double-D&AD-pencil-winning suite of limited edition prints for Freedom Brewery, after the agency took a stake in the craft lager brand last December. 

The campaign, ‘A Taste of Freedom’, includes four pieces of artwork which aim to drive reappraisal of the Freedom brand – reflecting the quality and sophistication of its multi-award-winning range of craft lagers, and repositioning Freedom as the lager of choice for modern discerning pint choosers.

In a nod to the old world of beer advertising, which saw brands create art for the walls of pubs, CHI&Partners chose to create a series of branded art for Freedom that publicans and beer lovers alike would value and choose to display of their own accord, creating free publicity for the brand. 

Credits:
 

 

Executive creative director: Micky Tudor, Yan Elliott

Creative director: Danny Hunt

Creatives: William Cottam, James Crosby

Head of art: Marc Donaldson

Additional credits: Chief executive officer: Sarah Golding

Visualisers: Rob Swainson and Charlie Townsend

Art buyer: Emma Modler

Business director: Alex Best

Account manager: Sophie Holt

Planners: Oli Feldwick, Paul Martin

Artist: Thomas Danthony

Agent: Handsome Frank

Tags: UK

 

 

 

 

 

 

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BrandOpus: Hall & Woodhouse 'Collector’s Edition'

Agency: BrandOpus

Client: Hall & Woodhouse

Date: May 2017

BrandOpus has designed a unique Collector’s Edition bottle for Hall & Woodhouse’s signature brew Badger which has picked up a coveted D&AD Graphite pencil.

Like the beautifully balanced brew, bringing together hints of marmalade and toffee, with spices of ginger and clove, the extraordinary bottle is a realisation of a project lead by passion and the notion of craft. The 75cl bottle is shaped like a badger’s head, decorated in the familiar black and white stripes, with the nose represented by a corked neck adorned with a hand-waxed seal. The bottle is presented in a cylindrical tube depicting the scene of a badger’s sett, made from untreated craft stock paper. The concept sees the badger emerge from his cosy, leafy sett upon opening the package. 

Credits:
 

 

Executive creative director: Paul Taylor

Additional credits: Marketing manager (Badger Ales): Anna Corbett

Tags: UK

 

 

 

 

 

 

 

 

 

 

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Mr President: Annoushka 'Run the World'

Agency: Mr President

Client: Annoushka

Date: May 2017

London-based independent creative agency Mr President is helping fine jeweller Annoushka Ducas launch her Crown collection with a new campaign that steps outside the fine jewellery mould. The “Rule the World” print, store and digital campaign features a diverse set of female hand models showing off the new Crown Rings in a playful and powerful way sharing messages of empowerment in Universal Sign Language (USL).

The campaign will roll out from 12May on the web and social channels. On Annoushka.com (https://www.annoushka.com/uk/crown), visitors can create and share their own messages of empowerment by spelling out messages in Universal Sign Language. Store window displays at the Annoushka flagship store on South Molton Street in London will follow shortly as well as adverts in high end fashion & jewellery titles, including Harpers Bazaar and Tatler, in the coming months.

Credits:
 

 

Creative agency: Mr President
Claire Hynes - Managing Partner - Mr President
Nick Emmel - Strategy Partner - Mr President
Jon Gledstone - ECD + Partner - Mr President
Dan Viveiros - Head of Design- Mr President
Sarah Hardcastle - Creative- Mr President
Elliott Shiels - Creative- Mr President
David Clulow - Senior Designer- Mr President
Clancy Walsh - Connections Planner - Mr President
Harriet Bell - Account Manager - Mr President
James Fricker - Senior Producer- Mr President

Photographer: Turi Løvik Kirknes
Photographer assistant: Katie Boyle
Stylist: Victoria Wright
Makeup: Lan Nguyen
Nail artist: Cherrie Snow

Tags: UK, design, advertising, jewellery, digital, print

 

 

 

 

 

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Music: British Cycling 'For Everyone '

Agency: Music

Client: British Cycling

Date: May 2017

Music launches British Cycling’s new ‘For everyone’ campaign to inspire people nationwide to get on their bikes

Music has launched a brand campaign for British Cycling that spans communications for their recreational events and initiatives. The main objective is to inspire everyone to visit Letsride.co.uk and sign up to one of the many free rides including mass-participant city rides, local women-only riding groups, or under-16s coaching.

British Cycling appointed Music to create a year-long campaign that will encompass the organisation’s five key partnership programmes with HSBC UK; HSBC UK City Ride, HSBC UK Go-Ride, HSBC UK Ride Social, HSBC UK Breeze and HSBC UK Guided Rides. The campaign spans OOH, digital advertising, radio and a 60 second film. Music have also created event branding for HSBC UK City Ride events – continuing the theme of the campaign into the experience itself.

Credits:
 

 

Adam Rix - Creative Director
Paolo Carniel, Adam Rix and Chris Miller- Copywriters
Lottie Brzozowski - Designer
Oliver Wigglesworth- Designer
Photographer - Shaw and Shaw
Project Management - Amy Alexander
Production Management- Shelley Wood

Tags: UK, design, digital, Graphic Design, Branding

 

 

 

 

 

 

 

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To keep up to date with the latest design, creative and advertising projects from around the globe visit The Drum's Creative Works homepage. 

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 30 May.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Iris Singapore: Philips '#StandForTradition'

Agency: Iris Singapore

Client: Philips

Date: May 2017

Philips Malaysia and iris have launched #StandForTradition campaign to promote Philips' all in one cooker in celebration of the upcoming Hari Raya.

The campaign is based on the insight that the younger generation are increasingly losing touch with tradition when it comes to cooking, especially when festive dishes takes a long time to prepare and cook. The videos are centred around two senior folks, a Mak Cik and Pak Cik (Malay for older lady and man) who admonish the younger generation to #StandForTradition in a tongue-in-cheek public service announcement.

Credits:
 

 

Ed Cheong: Executive Creative Director
Adam Yeo: Creative Group Head
Woon Chien Chng: Creative
 

Tags: Malaysia, Philips, Iris Singapore

 

 

 

 

 

 

 

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Purple Creative: Glenfiddich 'Glenfiddich Virtual Infinity'

Agency: Purple Creative

Client: Glenfiddich

Date: May 2017

Glenfiddich and Purple Creative have launched a virtual reality whisky tasting experience for its Cask Collection whiskies.

The Glenfiddich VR experience ‘Glenfiddich Virtual Infinity’ will be interactive and will be available in select airports around the world.

The VR experience will see users transported to Glenfiddich's Warehouse 8 in Dufftown, Scotland, where they are surrounded by casks and stand in front of three Solera Vats. Users will be able to select a vat and enter the world of that expression, where they can write their own tasting notes in the air, with the brushes they write with creating a ribbon effect that matches the colours and aesthetic.

Credits:
 

 

Gary Westlake, Founding Partner and Creative Director

Shang Dat Tang, Senior Designer

Jamie Fleming, Copywriter

Tags: Singapore, glenfiddich

 

 

 

 

 

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Isobar Vietnam: Cốc Cốc 'The Forgetting Tab'

Agency: Isobar Vietnam

Client: Cốc Cốc

Date: May 2017

Vietnamese Internet browser, Cốc Cốc and Isobar Vietnam has introduced the "forgetting tab" to raise awareness about Alzheimer's disease.

Cốc Cốc has renamed its incognito tab as the "forgetting tab," presenting users with a video about Alzheimer's disease. Users can then click through to learn more about the disease that affects over half a million Vietnamese.

Cốc Cốc hopes to encourage more sufferers to come forward and seek treatment as a way to slow down the debilitative process of Alzheimer’s, and give more precious time to them and their families.

Credits:
 

 

Isobar Vietnam

Creative Director: Rajib Gupta

Art Director: Rajib Gupta

Copywriter: Rajib Gupta, Nguyen Phan Thuy Tien

Designer: Huynh Ngoc Thuy

Chief Creative Officer (APAC): Tim Doherty

Yeti Films

Director & Editor: Tsering Tashi Gyalthang

DOP: Tenzin Dorjee

Tags: Vietnam, Isobar

 

 

 

 

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J. Walter Thompson Sydney: KITKAT 'Snap out of it'

Agency: J. Walter Thompson Sydney

Client: KITKAT

Date: May 2017

KITKAT is bringing a fresh take on the enduring ‘Have a break, have a KITKAT’ campaign by taking on modern life’s frustrations with a new brand platform; Snap out of it.

Created by J. Walter Thompson Sydney, the new work looks at how the little things in life, such as flat pack nightmares can often drive us slightly crazy.

The first film focuses on two characters, Harold and Allen, building a flat-pack catapult in medieval times. As with all flat-pack furniture, the less-than-detailed instructions provide no shortage of challenges.

 

Credits:
 

 

Simon Langley – Executive Creative Director

Jay Morgan – Group Digital Creative Director

Steven Hey – Copywriter

Dylan Soopramania – Art Director

 

Tags: Australia, kitkat, J. Walter Thompson, J. Walter Thompson APAC

 

 

 

 

 

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Grey Group Singapore: Hotels.com 'Instant Savings'

Agency: Grey Group Singapore

Client: Hotels.com

Date: May 2017

Hotels.com unveiled a new brand campaign, focusing on helping users find the perfect stay at the best prices, and letting them do more with their savings.

"Instant Savings," created by Grey Group Singapore, the campaign comprises of a series of humourous short films revolving around the themes of saving money and maximising the vacation.

The ads illustrate several oft-relatable travel episodes; a young couple on their honeymoon debate their itinerary options; another ponders how best to accommodate their children in favor of a quiet moment together; while a third spot comically features a couple scrimping and having to subsist on an instant noodles-based diet.

Credits:
 

Tags: Singapore, hotels.com, Grey Group

 

 

 

 

 

 

 

 

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Arcade: Suntory 'good mood'

Agency: Arcade

Client: Suntory

Date: May 2017

Arcade and Suntory has launched a campaign to launch the good mood drink in Indonesia with two epic movies.

The two short interactive digital films are based on the insight that the difference between having a good day and a bad day can come down to the mood you choose to put yourself in. Both films star the same young male protagonist and chronicle the chain of events that follow him through a good day and a bad day.

The ‘bad day’ film entitled ‘The Bad Choice’ runs in reverse chronology, opening on an apocalyptic scene and transporting the viewer through a series of events that take the protagonist back to a shop where he made the bad choice of picking another beverage over ‘good mood’. Viewers are then invited to click onto ‘The Good Choice’ film.

‘The Good Choice’ film follows the same protagonist through the exact same day, where locations and characters are mirrored, but the chain of events are dramatically different, ending with the character starting a viral sensation.

Credits:
 

 

CCO/Founder: Gary Tranter

CCO/Founder: Matt Cullen

Art Director: Kayla Chia

Tags: Indonesia, Arcade, suntory

 

 

 

 

 

 

 

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Following up its surreal ‘Did You Mean MailChimp?’ campaign, Droga5 now introduces a new, product-focused campaign highlighting three of the most important ways MailChimp can help small-business owners build their brand and sell more stuff: marketing automations, finding new customers on Facebook and Instagram, and better ROI reporting.

‘MailChimp vs The Black Hole’ is an online video campaign making a metaphor out of every small-business owner’s enemy – the anxiety and dread one feels when they don’t know where their advertising dollars are going – and bringing it to life in a real, visceral, unexpected way. The campaign tells customers that MailChimp offers them something new, using MailChimp’s trademark odd and unexpected sensibilities. 

Credits:

Client:                                                                          MailChimp

Campaign:                                                                    MailChimp vs. The Black Hole

Title:                                                                             Marketing Automation vs. The Black Hole

                                                                                  Similar People Finder vs. The Black Hole

                                                                                  ROI Reporting vs. The Black Hole

Hello Friend

Agency:                                                                       Droga5 NY

Creative Chairman:                                                      David Droga

Chief Creative Officer:                                                 Ted Royer

Executive Creative Director:                                       Neil Heymann

Group Creative Director:                                             Don Shelford

Senior Copywriter:                                                       Julie Matheny

Design Director:                                                           Devin Croda

Senior Designer:                                                          Nate Moore    

Junior UX Designer:                                                    James Garvey

Chief Creation Officer:                                                 Sally-Ann Dale

Co-Directors of Film Production:                                 Jesse Brihn, Bryan Litman

Associate Director of Film Production:                        Ruben Mercadal

Associate Producers, Film:                                         Sasha Pace, Isabella Lebovitz

Business Affairs Manager:                                          Denise Klapp

Director of Interactive Production:                               Niklas Lindstrom

Associate Director of Interactive Production:              Justin Durazzo

Senior Producer, Interactive Media:                            Madison Goldberg

Producer, Interactive:                                                  Grace Wang

Director of Art Production:                                           Cliff Lewis

Director of Print Services:                                           Rob Lugo

Retoucher:                                                                   Cayla Zahoran

Graphics Studio Managers:                                         Michelle Leedy, Virginia Vargas

Production Artist:                                                         Emmanuel Perez

Quality Control Specialist:                                            Susanne Johansson

Global Chief Strategy Officer:                                      Jonny Bauer

Co-Head of Strategy:                                                   Colm Murphy

Strategy Director:                                                        Katie Coane

Head of Communications Strategy:                             Colleen Leddy                                                

Communications Strategy Director:                            Taylor Hines

Chief Intelligence Officer:                                             Amy Avery

Data Strategist:                                                            Kaveri Gautam

Executive Group Director:                                          Julian Cheevers

Account Director:                                                        Pat Rowley

Account Supervisor:                                                    Josh Freeland

Account Manager:                                                       Camille Cheeks-Lomax

Performance Group Director:                                      Paul Eckelmann

Project Manager:                                                         Rayna Lucier

Counsel:                                                                       Sarah Fox

Associate Counsel:                                                      Zachary Werner

Client:                                                                          MailChimp

Chief Marketing Officer:                                               Tom Klein

VP of Marketing:                                                          Sean Cook

Sr Director of Brand Marketing:                                   Mark DiCristina

Sr Director of Design:                                                  Todd Dominey

Director of Marketing Operations:                               Amy Sturgill

Senior Marketing Manager:                                         Palmer Houchins

Media Agency:                                                          PHD               

Group Account Director:                                            Ji Kim

Marketing Science Director:                                       Phil D'Addio

Associate Strategy Director:                                      Alex Arcuri

Digital Associate Director:                                          Tina Qu

Digital Analyst:                                                Sachin Manghnani

Associate Search Director:                                        David Weiss

Production Company:                                              Ruffian

Director:                                                                       Greg Barth

DOP:                                                                            Andrij Parekh

Executive Producer:                                                    David Richards

Producer:                                                                     Erin Wile

Production Company:                                              Second Child

Line Producer:                                                             Gabrielle Nicoletti

Photographer:                                                              Paul McGeiver

Editorial:                                                                     Wax

Editor:                                                                           Paul Watts

Executive Producer:                                                    Toni Lipari                  

Producer:                                                                     Annabelle Cuthbert

Post Production:                                                       MPC

Executive Producer:                                                    Camila De Biaggi

Telecine:                                                                      Richard Fearon

VFX:                                                                             Marcus Wood

Producer:                                                                     Elissa Norman

Sound Design:                                                            Factory                                              

Anthony Moore

Neil Johnson

Sound Mix:                                                                 Sonic Union

                                                                                    David Pappa 

Last year, BBDO Toronto worked with GirlTalkHQ, a website dedicated to sharing daily news about global female empowerment topics, on a project to illuminate the ‘pink tax’, showing that women pay more for goods and services than men.

The ‘Pink Tax’ campaign brought to light the fact that women pay on average 43% more for goods and services than men pay for comparable items. BBDO Toronto and GirlTalkHQ partnered with a Toronto coffee shop to highlight such biased pricing policies by offering the same coffee at different prices for men and women. It was not unlike what Goodby Silverstein & Partners did in San Francisco with its ’Poverty Line Pricing’ awareness campaign.

Following the stunt last fall, GirlTalkHQ launched a petition asking Canadians to support a ban of the Pink Tax. With the goal of 2,000 supporters reached, GirlTalkHQ presented a formal appeal to prime minister Justin Trudeau and the minister of status of women, Patty Hajdu, asking for the Pink Tax be banned.

GirlTalkHQ has recently come out with a video case study (at top of story) of the ‘Pink Tax’ effort, including showing that it went viral on social media and reached millions of Canadians through news media. 

Now, BBDO Toronto and GirlTalkHQ are teaming up again to take on the hot-button issue of ‘mansplaining’ in a radio campaign. ‘Uninterrupted’ is calling attention to the fact that men interrupt women three times more than they do other men.

The spot features a woman breathlessly relating all the ways in which women’s voices go unheard, like statistics citing that men dominate 75% of the conversation during business meetings and that patients interrupt female doctors twice as often. 

“The idea of men interrupting women, or ‘manterrupting’, has been a topic of conversation for a while now. Studies about this date back as far as the early 1970s,” said Denise Rossetto, chief creative officer at BBDO. “It’s only been in recent years, that more and more people are speaking up about it and trying to address not just this issue, but the root causes behind it. Which is why it’s so crucial that places, platforms and experiences like GirlTalkHQ.com exists, and why messages like this one are necessary.”

Since its launch in 2012, GirlTalkHQ has sought to bring to light the everyday practices by people and company alike that undermine equality for women. It is fast-becoming a go-to destination for readers looking for a media site that is fil ling the need for authentic, intelligent and thought-provoking content which represents the current female empowerment movement. 

Pink Tax Credits

Title: Pink Tax

Client: GirlTalk HQ

Creator & Editor-in-Chief: Asha Dahya

Creative Agency: BBDO Toronto 

SVP, Chief Creative Officer: Denise Rossetto, Todd Mackie

VP Associate Creative Director: Derek Blais

Art Director: Jess Toye

Copywriter: Britt Wilen

VP, Group Account Director: Rebecca Flaman

Production Company: Mad Ruk

Director: Michael Lavers

Director of Photography: Dmitry Lopatin

Executive Producer: Andria Minnot

Assistant Producers: Gabby Morton Jones, Iva Golubovik

Uninterrupted Radio Credits

Title: Uninterrupted

Client: GirlTalk HQ

Creator & Editor-in-Chief: Asha Dahya

Creative Agency: BBDO Toronto 

SVP, Chief Creative Officer: Denise Rossetto, Todd Mackie

Senior Copywriter: Jamie Spears

Senior Art Director: James Leake

VP, Group Account Director: Rebecca Flaman

Agency Producer: Beatrice Bodogh

Audio Production: Ricochet Audio

Audio Production Manager: Mike Rosnick

Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 31. 

Verbatim: Dove 'Beautifully Real Moms'

Agency: Verbatim

Client: Dove

Date: May 2017

Verbatim photographer Lynsey Addario recently teamed up with Dove Canada to shoot a series of portraits for a national campaign that promotes the brand's new Baby Dove product line. Created to draw attention to the pressure first-time mothers feel to be perfect in their new role, Dove commissioned world-class photojournalists like Addario to capture the real side of motherhood. Six new mothers and their babies were documented over the course of 48-hours to illustrate joys, challenges and adjustments they face as they navigate their new role. More #BeautifullyRealMoms photos can be viewed here. 

Credits:
 

 

Lynsey Addario - Photojournalist - Verbatim
Leslie Golts - Marketing Manager - Dove Canada

Tags: Canada, advertising

 

 

 

 

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Ogilvy & Mather, together with Greenpeace Australia, has created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change.

The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative.

The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity back into the iceberg, with the effect getting stronger as more people get involved.

“One of the biggest challenges in dealing with climate change is that people find it difficult to see the effect that their efforts can have on such a huge global problem. With this installation, we hope to illustrate that a collective effort can indeed make a real difference. It is only by rallying together that we will be able to slow down, stop, and even potentially reverse the damage that has been done to our environment,” said Nic Seton, deputy program director, Greenpeace.

“To encourage people to take personal responsibility for addressing climate change, we wanted to demonstrate the positive impact that their actions, however small, can have. By showcasing this in such a tangible manner, the exhibit is able to capture public attention and start conversations. We hope it will inspire people to think about the issue and then take steps to change their views and behavior,” said Eugene Cheong, chief creative officer, Ogilvy & Mather Asia Pacific and Singapore.

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 5 June.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative

Grey London: Vodafone 'Headbomz'

Agency: Grey London

Client: Vodafone

Date: May 2017

Creative agency Valenstein & Fatt (the creative agency formerly known as Grey London) has launched ‘Headbomz’ for the Vodafone Ireland Foundation, a schools programme aimed at children aged eight to ten years to remind them that ‘Talking Makes Us Stronger’. The campaign was created in partnership with ISPCC Childline and is designed to assist parents and teachers to show children how talking makes us stronger.

The colourful animation and song has a unique and fun twist on squashing problems as they arise, through talking about the problem rather than keeping it all bottled up. The Headbomz animation was created to deliver the important message of ‘Talking Makes Us Stronger’ to classrooms across Ireland. The catchy song is inspired by the squidgy, squelchy stuff that happens in children’s heads – those feelings that build up until their head feels like bursting! The film was created by Aardman studios, the creators of Shaun the Sheep and Wallace & Gromit, together with song writer Vikki Stone who currently presents BBC Proms Podcast. 

Credits:
 

Joint chief creative officer: Vicki Maguire

Creative director: Darren Wright

Art director: Andy Garnett

Copywriter: Dan Cole

Additional credits: Creative producer: Michelle Kasper

Account management: Dana Richter, Libby Conroy

Media agency: MEC Ireland

Media planner: Catherine Joyce

PR agency:  Teneo PSG

Production company: Aardman Animation

Director: Asa Lucander

Editor: Ben Craske

Producer: Stephanie Owen & Production Co-Ordinator: Hannah Campbell

Illustrator: Asa Lucander

Soundtrack composer: Vikki Stone 

Audio post production: 750

Tags: Republic of Ireland

 

 

 

 

 

 

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Hart & Jones: Sacred Spirits 'Brand identity and packaging '

Agency: Hart & Jones

Client: Sacred Spirits

Date: May 2017

Hart & Jones have developed the brand platform, brand identity and packaging for Sacred Spirits Company’s English Whisky Liqueur, launching in the UK, US and Europe this year.

Sacred are well known for their award winning, small batch, aromatic gins, vodkas and vermouths. Proud to distill and hand finish each element at their Highgate microdistillery, this pioneering London team set their sights on applying their skills to a Whisky liqueur and recruited design agency Hart & Jones to tell their story.

Sacred have a strong presence in the top tier on trade and so standout at back of bar was vital. Hart & Jones crafted an iconic butterfly that displays across two bottles to symbolize the unique brand components.

Sacred’s English Whisky Liqueur is first aged in bourbon casks and finished by hand in Spanish PX sherry casks by Ian Hart at the Sacred Microdistillery in London’s Highgate.

Sacred’s English Whisky Liqueur, the first of three whiskies by Sacred, officially launches Autumn 2017 and will be exclusively available at specially selected outlets from May 2017.

Hart & Jones are a branding and packaging design agency, who encode design with messages and images that resonate. www.hartandjones.com

Credits:
 

 

 

 

Chris Hart, Creative Partner, Hart & Jones
Simon Jones, Managing Partner, Hart & Jones

Tags: UK, design, packaging design, Branding & Packaging, packaging

 

 

 

 

 

 

 

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SubMotion Productions: LKBennett 'The Shoemaker'

Agency: SubMotion Productions

Client: LKBennett

Date: April 2017

The Shoemakers Tale is an enchanting film that follows the journey of our would be princess as she drifts off to sleep and finds herself in a fantasy dreamland, only to discover she has no shoes and of course, no princesses outfit is complete without shoes...

Credits:
 

 

 

 

Richard Prendergast - Written and Directed - SubMotion Productions
Rachel Prendergast - Producer - SubMotion Productions
Naomi Delorme - Princess
Gordon Worsley - Shoemaker
Sean Campbell - Male model
Jake Richardson - Assistant Director - SubMotion Productions
Tom Coe - 1st AC and Camera Op - SubMotion Productions
Jack Gould - 2nd AC
Ben Carroll - Script Editor
Abby Erwin - Script Editor
Craig Hodgkinson - Wirecam - SubMotion Productions
Ben Sturgess - Aerial camera
Rachel Carroll - Voice Artist
Emily Reed Esparza - Production Assistant/Set Design
Lanoi Hansakda - Make Up
Sharon Pointen - Florist - flower30.co.uk
Justin Anderson - Chauffeur
Robert Jackson - Photographer - dazedphotography.com
Jack Pond - Compositor (Nuke)
Tom Cowles -After Effects
Luke Pett - Maya
Music - We With Unveiled Faces // Timbre
Special Thanks to;
Nick Flynn @ LK Bennett - lkbennett.com
Lauren Hayes @ LK Bennett - lkbennett.com
Nicole Pugh @ Berrys and Grey - berrysandgrey.co.uk
Alison, John and Jill @ Letton Hall - lettonhall.org
Peter Carroll
Elizabeth Glover @ Bowhill & Elliott - bowhillandelliott.co.uk
Helen Robinson and Ben Budworth @ Bylaugh Hall - lady.co.uk
Robert Gurney and Samantha Gurney
The staff at St Giles House Hotel - stgileshousehotel.com

Tags: UK, Branding, advertising, digital

 

 

The Shoemaker

 

 

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The Neighbourhood : Urban Splash and Places for People 'Smith's Dock Branding '

Agency: The Neighbourhood

Client: Urban Splash and Places for People

Date: May 2017

The Neighbourhood has announced they are the team who created the brand identity for Smith’s Dock – a new North Shields neighbourhood built by joint venture developers Urban Splash and Places for People.

The new riverside neighbourhood will regenerate a previously derelict Tyneside shipyard. Up to 800 new homes and apartments will be built around three dock basins where the residents will enjoy restaurants, bars and well thought out public spaces.

The Neighbourhood created the brand identity, website, launch material and brand film. The Smith’s Dock identity has strong connections with the industrial heritage of the dock opened in 1851 by William Smith where dozens of merchant ships were made and repaired.

The launch campaign is supported by a new digital platform and marketing materials including an illustrated guide map of the area and a set of postcards. All collateral reinforce the scheme's proposition of modern coastal living. The campaign is aimed at potential residents and was launched at an open day on 6th May where 34 of the first homes were revealed.

Credits:
 

 

 

 

Creative Director Jon Humphreys

Tags: UK, design, Branding, web design, placemaking

 

 

 

 

 

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ButterflyCannon: Unity Beauty Essentials 'Identity & design'

Agency: ButterflyCannon

Client: Unity Beauty Essentials

Date: May 2017

ButterflyCannon has created brand positioning, identity and packaging design for the world’s first premium beauty range specifically created for women before, during and after pregnancy; Unity Beauty Essentials – The Pregnancy Collection

Unity Beauty Essentials - The Pregnancy Collection is the first and only luxury beauty product range specifically designed to be clinically safe for pregnant women. The founder, Parvathi Nair, conceived the brand during her own pregnancy, after finding that existing pregnancy safe beauty products were either cold and clinical-looking or had a patronising baby-centric aesthetic.

Combining over a decade of experience in the beauty industry with her experience of natural and holistic remedies from her childhood in Kerala, India, she resolved to create a range of luxury beauty products that would cater to the needs and concerns of a pregnant woman without compromising on the indulgence of the beauty experience.

In order to build a brand worthy of the time and care that had been invested into creating such quality products, we first had to identify a compelling positioning that clearly communicated the unique properties of the range. The Unity positioning and name brings together the three core needs of the consumer - beauty, care and efficacy and the three emotional drivers of nurture, nature and community, as well as celebrating the most important union of all, that of a mother and her baby.

The Unity positioning is brought to life on pack through a series of interlocking foiled gold rings accentuated by an inner ring of golden dots that are a gentle nod towards the founder’s Indian heritage. These are laid over a soft, off-white background symbolising caring and nurturing, whilst accents of pink add a touch of femininity. The sections of pale and vivid green are inspired by the brand’s signature ingredient – the Indian Gooseberry.

Parvathi Nair, founder of Unity Beauty Essentials, said: “When I came up with the idea behind Unity Beauty Essentials, I knew I wanted to create a beautiful brand that I would be proud to display. ButterflyCannon have certainly delivered this, but I was also impressed by how they got to the heart of the philosophy behind my product and ensured this was carried through to the brand identity and packaging.”

Arron Egan, associate creative director at ButterflyCannon, added: “As a totally new and unique proposition, there were a lot of factors that had to be taken into consideration when working on this brand. By understanding the quality and efficacy of the product ingredients and by getting to the heart of the brand story, we were able to deliver a solution that communicates both the practical and emotional benefits to the consumer whilst retaining luxury and premiumness.”

Credits:
 

Tags: UK, design, luxury, packaging design, packaging, Branding, Branding & Packaging, cosmetics, skincare, personal care

 

 

 

 

 

 

 

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Saatchi & Saatchi: Operation Black Vote 'blacksdontvote.com'

Agency: Saatchi & Saatchi

Client: Operation Black Vote

Date: May 2017

Blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic communities around the UK to massively boost BME voter registration and turnout to vote in next month’s general election.

To support the campaign, high-profile celebrities Riz Ahmed and Jamal Edwards will appear in short films highlighting the facts, but also inspiring young people from all communities particularly BME to be the change makers and engage in civic society. Ahmed will also be tweeting the launch of the campaign - urging people to visit the website and register.

Based on the campaign idea that Black people don’t vote, Riz and Jamal have created short online films calling out the difference that the BME vote could make to the world we live in.

Campaign posters will appear at large poster locations around the UK and will also be promoted on social media. The posters will display a simple non-branded black URL on a white background: blacksdontvote.com. Directing people to the campaign website, the posters aim to create intrigue and drive people to find out more.

Once on the website, a short empowering message will be displayed stating: Black people don’t vote, but if we did... we could, in effect, decide who will win next month’s election.

https://www.youtube.com/watch?v=pOMMTjyLPCk&t=2s

https://www.youtube.com/watch?v=9anhcWiEhBQ

Credits:
 

 

 

 

Executive creative director: Andy Jex, Rob Potts

Creative: Ben Mills, Matt Butterfield

Additional credits: Planner: James Mitchell

Account handler: Larissa Vince, Tom Fraser

Producer: Emily Rohan, Laura James

Production company: Inside Job

Director: Max Clark

Tags: UK

 

 

 

 

 

 

 

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HonestBrew and Braintree : HonestBrew 'Craft - A - Beer / Billboards for Beer '

Agency: HonestBrew and Braintree

Client: HonestBrew

Date: May 2017

Online independent beer retailer HonestBrew has announced they’re putting their outdoor marketing budget directly into beer lovers’ hands by giving away craft beer.

It all started with a £40,000 grand prize which the team won as part of the Braintree Tour de Tech. Braintree, an online and mobile payments company, created the Tour de Tech to engage 50 of London’s most innovative companies in a virtual bike race. HonestBrew won the overall race and £40k for an outdoor campaign.

HonestBrew decided that they preferred beers to billboards, so when they won the Tour de Tech they chose to splash the grand prize on beer. Beer lovers are being asked to vote on the kind of beer they want to be drinking. In return, HonestBrew’s team of experts will brew a beer especially; sending an HonestBrew Howler with three cans of the beer to the first 3,000 entrants.

Credits:
 

 

 

 

Mark Tenhagen - Growth Marketeer - HonestBrew
Annabel Causer - Co-Founder / Head of Marketing - HonestBrew
Brody Rossiter - Content Marketeer - HonestBrew

Tags: UK

 

 

 

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Agent: Better By Bus 'BETTER BY BUS'

Agency: Agent

Client: Better By Bus

Date: May 2017

Agent is leading a multichannel, 15-month behaviour change campaign to encourage more people to use the bus. They won a four-way pitch to land the 15-month contract after transport giants Arriva and Stagecoach joined forces with Merseytravel to create the first northern bus alliance.

Better By Bus is fronted by 24 young people, recruited from across Liverpool City Region, who star in a video advert that has already been viewed over 20,000 times, as well as a series of on and offline adverts across print and radio. Since the establishment of the Better By Bus social media presence, it has generated more thns 1m unique engagements in less than two months.

A third-dimensional platform game has also been built using Unity software and a bespoke website created in house with state-of-the-art frameworks. Campaign conductors will be engaging with thousands of school children over the course of the campaign as part of The Better By Bus Club.

The contract win caps off a successful 12 months for the multi-disciplinary agency, which has celebrated its 11th year in operation by winning a host of notable clients from £5bn Liverpool Waters regeneration project, Liverpool Football Club’s community foundation to national water aid charity Just a Drop.

Credits:
 

 

 

 

Paul Corcoran - managing director - Agent
Ben Spencer - head of creative - Agent
Jeanette Gill - head of communications - Agent
James Harper - photographer/videographer - Agent
Jon Cooper - creative consultant - Agent
Kerrie Walsh - graphic designer - Agent
Kurtis Boylan - web developer - Agent
Shane Farmer - web developer - Agent
Laura Rietdyk-Johnson - campaigns executive - Agent

Tags: UK, design, web design, Branding, campaign, integrated campaign, Social Media, transport, web development, Graphic Design, advertising

 

 

 

 

 

 

Better By Bus Advert

 

 

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Young Epilepsy, Epilepsy Society: River Island '#ExplainEpilepsy '

Agency: Young Epilepsy, Epilepsy Society

Client: River Island

Date: May 2017

14-20 May 2017 marked National Epilepsy Week and in doing so, River Island teamed up with charities Young Epilepsy and Epilepsy Society for their annual 'Everyone Knows Someone' campaign.

This year, the theme surrounded #ExplainEpilepsy. As part of this, River Island hosted a roundtable discussion where big names in sport, entertainment and epilepsy bloggers were enabled to open up about their experiences with the neurological condition - whether directly or indirectly.

These included actress Kerry Howard, S Club Junior Stacey McClean and Cambridge United FC captain Leon Legge.

For the week itself, the public were then given the opportunity to #ExplainEpilepsy for a chance to win great River Island prizes.

Credits:
 

 

 

 

Young Epilepsy, Epilepsy Society, River Island. Ancestors Global provided the infographics and video editing.

Stacey McClean - Musician, formerly at S Club Juniors
Leon Legge - Cambridge United FC captain
Kerry Howard - Actress, best known for her roles on BBC Three Witless and Him & Her
Jennie Jacques - Actress, best known for her role in History's Vikings
Chelsea Leyland - Model and DJ
Lewis Hine - Founder of Friend Finder charity
Colin Grant - Author and BBC producer
Georgina Higgins - Hollywood Scriptwriter and film producer
Katy Mann - Blogger
Olivia Salvati - Student and Blogger

Tags: UK, epilepsy, awareness campaign, design

 

 

 

 

 

 

Stacey McClean explains her mum's first seizure

 

Vikings actress, Jennie Jacques, talks openly about the challenges of epilepsy

 

Facebook star Lewis Hine talks about epilepsy stigma

 

Everyone Knows Someone trailer

 

 

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Fall Off The Wall : Kit & Kin 'Animation'

Agency: Fall Off The Wall

Client: Kit & Kin

Date: May 2017

Creative production studio Fall Off The Wall (FOTW) has collaborated with the award-winning B&B Studio to produce a new animation to launch Kit & Kin, a new eco-friendly family brand co-founded by Spice Girl and TV & radio presenter Emma Bunton. The 2:19 minute animation launched across the brand’s e-commerce platform and social media channels, and has been viewed over 300,000 times.

Combining live action footage and 2D and 3D animation, the animation forms the backdrop to Emma Bunton’s complimentary live-action narrative. The work highlights the brand’s commitment to protecting the natural world, as Emma interacts with the animal characters and environment around her to bring the playfulness of the Kit & Kin world to life.

In order to tell the story of Kit & Kin from concept to launch, FOTW undertook the concept creation, storyboarding, production, direction and script writing. The animation was designed to be watched as one seamless piece of content, but also as modular bite-sized segments perfect for seeding out on social media channels.

The studio was tasked with creating a short form video to resonate with Kit & Kin’s target audience to portray the brand’s fun personality, communicate the benefits of the core product line of biodegradable nappies and the story behind their eco-friendly, safe and affordable product offering. To complement the Kit & Kin brand, simple graphics and a neutral colour palette were used to create a clean visual aesthetic, reflecting the packaging and highlighting the natural and eco-friendly messaging.

The collaboration between FOTW, B&B and Kit & Kin represents a new move from the production studio into the FMCG sector.

Credits:
 

 

 

 

Jamie Smith - Creative Director - FOTW

Christopher Money - Co-founder - Kit & Kin

Shaun Bowen - Creative Partner - B&B Studio

Tags: UK, design, Branding, digital

 

 

 

 

Why we created Kit & Kin

 

 

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hungryhouse.co.uk: hungryhouse.co.uk 'Jay and David: From Chow Mein to Fame'

Agency: hungryhouse.co.uk

Client: hungryhouse.co.uk

Date: May 2017

Online food ordering platform, hungryhouse.co.uk, has launched its humorous new video series, which features Pride of Britain winner and First Dates star, Jay Kamiraz and his sidekick David Smith, who made their debut in hungryhouse’s original TV advert in 2016.

The follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame” sees the dynamic duo welcome the film crew back into their lives six months later, as they hit the streets to promote the hungryhouse app.

The comedic content has been created as part of the brand’s CRM strategy and showcases the genuine, unscripted lives of the friends, using comedy to reinforce the nation’s love of reality TV and good quality takeaway. The episodes will be released on a weekly basis throughout May.

Credits:
 

 

 

 

Director: Hardey Speight
Producer: Kylie Cornelius
Agency: Wordley Production
Creative: Beth James, Sam Bristowe

Tags: UK, advertising, marketing, Content Marketing, video, marketing video

 

 

Episode 1

 

Episode 2

 

Episode 3

 

 

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W Communications: Carabao Energy Drink 'Wins.Not Wings'

Agency: W Communications

Client: Carabao Energy Drink

Date: May 2017

W has unveiled new integrated advertising campaign for Carabao, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club.

The eye-catching and irreverent new creative has been planned, produced and executed in-house by creative communications agency W on the back of Chelsea’s final match of the season – with the formal presentation of the Premier League trophy at Stamford Bridge.

The creative ran in the Sun, Metro, London Evening Standard, Daily Star, Daily Mirror, the Guardian and the Grocer, as well as 20 digital outdoor sites across the UK, and brand and partner social channels. It will be highlighted in the official match-day programme and across Stamford Bridge's in-stadium digital screens to mark Chelsea's moment of triumph. Media has been planned and executed by Total Media.

The campaign is a further landmark moment in a year that has seen Carabao become the only energy drink brand to launch a range of low/no sugar products, including new Green Apple Sugar Free.

Credits:
 

 

 

 

Warren Johnson - Founder - W Communications
Richard Tompkins - Managing Director - W Communications
Scott Dimbleby - Head of Creative - W Communications
Matthew Fletcher-Jones - Associate Director - W Communications
Jack Shilling - Account Director - W Communications

Tags: UK, advertising, digital, Graphic Design

 

 

 

 

 

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HMS16: Jackpot.com 'In Your Hand'

Agency: HMS16

Client: Jackpot.com

Date: May 2017

'In Your Hand' marks the entry of Jackpot.com, the global platform for betting on the world's lotteries, to the UK market. The company is breaking through with a fully integrated marketing campaign, headlined by their first TVC.

Launched on 15 May, the 30-second ad is being broadcast nationwide and showcases the simplicity of having the world of lotto in your hand, no gimmicks required.

Led by creative agency HMS16, the campaign will introduce new viewers to the service in a graphic and visually dynamic way.

Credits:
 

 

 

 

Creative agency - HMS16
Post-production company - Jam Films
Client - Jackpot.com

Tags: UK, advertising, design, TV & Radio Production, TV Advert, Branding, creative

 

 

 

 

 

In Your Hand

 

 

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TBWA\Manchester: Warwick Castle - Merlin Entertainments 'Choose Your Side'

Agency: TBWA\Manchester

Client: Warwick Castle - Merlin Entertainments

Date: May 2017

This summer, Warwick Castle are re-enacting the tale of high drama, rivalry, ambition and bloody battles with the Wars of the Roses live show; it’s the 15th Century. Two English families - the red rose of Lancaster and the white rose of York - clash in 17 historic battles in an epic 30 year war for the English Throne (1455-1487).

TBWA\Manchester were tasked to bring the live show to life and show that visitors to Warwick Castle this year are able to live and breathe the battles like never before in a 2000-capacity arena.

Warwick Castle actually played a key role in the war – Richard Neville Earl of Warwick (1449) helped to depose both Henry V1 and Edward IV winning himself the title of Kingmaker.

The TV campaign goes live this weekend, with the experience starting from 27 May.

Credits:
 

 

 

 

Lisa Nichols - Executive Creative Director - TBWA\Manchester
Gary Fawcett - Executive Creative Director - TBWA\Manchester
Jason Chadwick - Art Director – TBWA\Manchester
Sam Rutter - Copywriter – TBWA\Manchester
Lou Vasey - Head of TV – TBWA\Manchester
Heather Nickerson - Account Director – TBWA\Manchester
Yoni Weisberg - Director – Chief Productions
Production Company – Chief Productions
Kate Brady - Producer – Chief Productions
Sound – Dock10

Tags: UK

 

 

Choose Your Side

 

 

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Walker Zurich: SYOSS 'The Thief'

Agency: Walker Zurich

Client: SYOSS

Date: May 2017

Walker Zurich has used the struggles of morning travel to create a dramatic film for international hair care experts, SYOSS, highlighting the perfection of one woman’s hair during the commute, whilst everyone else looks on in envy as they battle for their desired look.

The film, entitled The Thief, runs across online and social and tells the all so familiar story of an everyday commuters fight to look up to standard. As many know, the day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich for SYOSS. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.

Directed by Joachim Zunke through production company, Cobblestone, the film features a music score by Lukas McNally and Tim Knapp. With The Thief, German chemical and consumer goods company, Henkel, launches its 2017 Get SYOSSED campaign in Switzerland.

 

Credits:
 

 

 

 

Agency - Walker Zurich
Agency contact - Pius Walker
Agency contact job title - Creative Director
Account Director - Cornelia Nünlist
Writer - Roger Beckett
Art Director - Stefanie Huber
Strategy & Concepts - Catherine Elf
CEO (Inhalt&Form) - Dominik Stibal
Creative Director (Inhalt&Form) - Karin Estermann
Project Manager (Inhalt&Form) - Manuela Marty
Marketing Manager (Henkel Beauty Care) - Christian Volk
Executive Producers (Cobblestone) - Pieter Lony & Juri Wiesner
Director of Photography (Cobblestone) - Joachim Zuncke
Director (Cobblestone) - Franziska Krentzien
Lighting (Cobblestone) - Philipp Gerhardt
Styling - Imke Hille
Hair/Make Up/Special Effects - Nadin Wagner
Editor - Alex Kutka
Compositing Artist - Sven Schönmann
Postproduction Supervisor - Tanja Bruhn
Sound design - Michael Krüger & Christopher Szillat
Music - Lukas McNally & Tim Knapp

Tags: UK, advertising

 

 

 

 

 

 

The Thief

 

 

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Midday: Brown-Forman 'Jack Daniel's Tennessee Cider'

Agency: Midday

Client: Brown-Forman

Date: May 2017

Tennessee Cider blends Jack Daniel’s Old No.7 Tennessee Whiskey with crisp apple cider. Our challenge was to transport this iconic brand into a new territory, creating a unique expression of Old No.7 whilst retaining it’s famed aesthetic. Inspired by apple orchards, we crafted their unruly branches into the shape of the Jack Daniel’s filigree. Further cider cues were introduced with woodcut illustrations and tactile finishes.

Credits:
 

 

 

 

Will Gladden - Creative Partner - Midday
Claudio Vecchio - Creative Partner - Midday

Tags: UK, design, packaging design

 

 

 

 

 

 

 

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